You will get Google Ads Strategy Ideation & Execution For Your Business
Top Rated
Project details
Once I have all the details, I'll create a personalized Google Ads strategy for your business, keeping the business goal in mind. I'll share the plan with you and discuss your thoughts on the same. On your approval, I'll apply the strategy to the Google Ads account and make the campaigns live.
I will actively monitor the account performance and keep you updated throughout the process. I believe in honesty transparency; I'll ensure you know exactly what we're doing with the ads. I will send weekly/monthly reports and also optimize the campaigns regularly.
With over 10 years of experience with Google Ads and knowing what works best on it, I believe I'm the right person for this job.
I will actively monitor the account performance and keep you updated throughout the process. I believe in honesty transparency; I'll ensure you know exactly what we're doing with the ads. I will send weekly/monthly reports and also optimize the campaigns regularly.
With over 10 years of experience with Google Ads and knowing what works best on it, I believe I'm the right person for this job.
Search Engines
Google, BingWhat's included $500
These options are included with the project scope.
$500
- Delivery Time 30 days
- Number of Audience Targeting Suggestions 10
- Number of Ad Extensions 10
- Number of Ad Copy Suggestions 10
- Account Setup
- Campaign QA
- Ongoing Management
Frequently asked questions
56 reviews
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JG
Jared G.
Mar 9, 2026
Google Ads remarketing consultation. Possibly ongoing.
Shikha was great to work with. She was knowledgeable, flexible, easy to communicate with and diligent.
SS
Sina S.
Nov 27, 2025
IB.GAds
Shikha was great to work with. She communicates clearly, is very knowledgeable with Google Ads, and always explains things in a way that’s easy to understand. I appreciated her professionalism and how organised she is. Looking forward to working together again on the new project.
RH
Ryan H.
Apr 15, 2025
Google Shopping Setup and Management
Shikha provided solid value as a Google Ads Manager. Great communication and willing to test new aspects.
Knowledgeable in the platform and if there was something that she didn't know or understand, she would go the extra mile to learn new concepts. Highly recommend.
Knowledgeable in the platform and if there was something that she didn't know or understand, she would go the extra mile to learn new concepts. Highly recommend.
DS
Deval S.
Jul 8, 2024
Optimize Google Ads Campaign
SS
Shu S.
May 8, 2024
Google Ads / Google Shopping Expert
About Shikha
Top Rated Plus Google Ads Consultant | Scaling Lead Gen & E-Commerce
100%
Job Success
Kolkata, India - 2:25 pm local time
Most PPC managers look at vanity metrics like clicks and impressions. I don't. With over a decade of performance marketing experience - built on foundational training being Ex-Google - I look at backend data, business margins, and true ROI. I don’t just run ads; I build high-converting growth systems.
Vetted in the top 3% of global talent on Upwork (Top Rated Plus), I specialize in stepping into high-growth accounts, fixing structural leaks, and scaling spend efficiently without tanking profitability.
Whom I Help:
B2B & Lead Generation: Sync high-intent Search traffic with deep CRM tracking (HubSpot/Salesforce/Google Sheet) to optimise for pipeline value, not just cheap, junk form fills.
E-Commerce Brands (Shopify/WooCommerce): Maximise ROAS, clean up severe Merchant Center errors, and optimize E-comm specific campaign structures (Shopify, PMax & Demand Gen).
How I Fix an Account:
I start by rebuilding your data layer, auditing GA4 and Google Tag Manager to capture exact events like Begin Checkout and custom conversions. If Google’s AI doesn't learn exactly who your real buyers are, it can't optimize. From there, I aggressively mitigate waste by stripping out irrelevant negative keywords, hidden placement feeds, and bad audience exclusions to stop budget bleed on day one. Finally, we align the funnel, tailoring your ad copy and landing page strategies to the exact intent stage of your target audience.
The Metrics & Credentials:
Top Rated Plus Status: Vetted in the top 3% of Upwork talent with a 100% Job Success Rate across long-term performance marketing contracts.
10+ Year Track Record: A decade of clean execution and adaptation through every major platform shift, from manual bidding to modern AI automation.
Foundational Google Training: Early career background as an internal platform consultant, giving me a strong operational understanding of core algorithm mechanics and policy safeguards.
Google Partner Badge: Certified since 2016 across Search, Shopping, Display, Measurement, and Video (alongside Microsoft/Bing accreditation).
Stop guessing why your budget isn't translating into revenue. Let's look under the hood.
📩 Click 'Invite' or send a message to set up a quick audit of your current tracking and account health.
Steps for completing your project
After purchasing the project, send requirements so Shikha can start the project.
Delivery time starts when Shikha receives requirements from you.
Shikha works on your project following the steps below.
Revisions may occur after the delivery date.
Initial Meeting
We meet and discuss the business and requirements.
Campaign Research & Strategy
Based on the details and our conversion, I'll perform a research and create a strategy.