You will get Google Search Ads Audit for Travel — Stop Paying for the Wrong Clicks
Project details
If your Google Search campaigns are burning through budget without producing bookings, the problem is almost never the bid strategy. It's usually wasted spend on the wrong keywords, match type misconfigurations driving irrelevant traffic, quality score problems inflating your CPCs, or attribution gaps hiding which campaigns are actually converting.
I'll do a senior-level audit of your Google Search Ads account — built specifically for travel and hospitality brands — and deliver a prioritized action plan that shows you exactly where budget is leaking and what to fix first.
Every tier includes a keyword and match type audit, quality score and ad relevance analysis, campaign structure and bidding review, conversion tracking and attribution health check, audience and remarketing list review, and a prioritized written report with a findings call.
This is for travel operators, tour companies, hotels, resorts, vacation rental brands, and DMOs spending $3,000 or more per month on Google Search. If you're spending under that threshold, message me before purchasing.
I'll do a senior-level audit of your Google Search Ads account — built specifically for travel and hospitality brands — and deliver a prioritized action plan that shows you exactly where budget is leaking and what to fix first.
Every tier includes a keyword and match type audit, quality score and ad relevance analysis, campaign structure and bidding review, conversion tracking and attribution health check, audience and remarketing list review, and a prioritized written report with a findings call.
This is for travel operators, tour companies, hotels, resorts, vacation rental brands, and DMOs spending $3,000 or more per month on Google Search. If you're spending under that threshold, message me before purchasing.
Search Engines
Google, BingWhat's included
| Service Tiers |
Starter
$450
|
Standard
$850
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 4 days | 5 days | 6 days |
Number of Audience Targeting Suggestions | 3 | 5 | 7 |
Number of Ad Extensions | 3 | 5 | 7 |
Number of Ad Copy Suggestions | 3 | 6 | 10 |
Account Setup | |||
Campaign QA | |||
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$200 - $300Frequently asked questions
About Ryan
Paid Social & Search Lead Gen For Travel | Attribution Specialist
Winter Garden, United States - 8:20 pm local time
I run The Marketing Counselors, a paid media and attribution practice focused on travel operators, vacation brands, hospitality groups, and tour companies. My work sits at the intersection of campaign performance and measurement — building the paid funnels that generate leads, and building the tracking infrastructure that proves which ones actually become revenue.
What I do best:
Paid social and search lead generation — Meta, Instagram, Google, and YouTube campaigns built specifically for high-consideration travel purchases, where the path from ad click to booking is long, multi-touch, and easy to mis-attribute
Attribution gap analysis — reconciling what your ad platforms report against what actually shows up in your CRM or booking system, and finding exactly where the disconnect happens
Pixel and Conversions API implementation — server-side tracking setup and audits so your campaigns get clean signal in a post-iOS, post-cookie environment
Full-funnel campaign architecture — prospecting, retargeting, lookalike, and exclusion strategy built around actual revenue outcomes, not vanity metrics
Executive reporting — translating complex paid media data into clean, decision-ready reports that marketing leaders and ownership can actually use
Who I work with:
Travel operators, vacation rental brands, tour companies, resorts, hotels, and DMOs spending $5K–$100K/month on paid media — typically when reported performance and actual bookings don't match, or when they're launching a paid channel from scratch and want it built right the first time.
How I work:
I take a small number of clients at a time so every engagement gets senior-level attention, not a junior analyst with my name on the report. Most clients start with a fixed-price audit or diagnostic, then move into an ongoing retainer once we've established where the real opportunities are.
If your paid media feels like a black box, you are spending, leads are coming in, but you can't tell what's actually driving bookings, these are the problems that I solve.
Let's talk if:
- You're spending $5K+/month on paid media and not confident in your attribution
- Your Meta or Google reports don't match your CRM or booking data
- You're launching a new paid channel for a travel or hospitality brand and want the foundation built correctly
- You've inherited a messy ad account and need a senior set of eyes on it
Steps for completing your project
After purchasing the project, send requirements so Ryan can start the project.
Delivery time starts when Ryan receives requirements from you.
Ryan works on your project following the steps below.
Revisions may occur after the delivery date.
Intake & Access
Complete the intake form and share read-only Google Ads and GA4 access
Kickoff Call
15-minute call to align on your goals, conversion definitions, and priorities