You will get Marketing Audit with Recommendations – Funnel, CAC & LTV Optimization
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Project details
Perform a comprehensive marketing audit to identify leaks in your acquisition and retention systems. I analyze CAC, LTV, funnel performance, paid and organic channels, and retention workflows. You receive a detailed, prioritized report with actionable recommendations to fix bottlenecks, improve conversion rates, and scale efficiently. Ideal for DTC and SaaS brands struggling with wasted ad spend, low conversions, or fragmented processes. Executive-level insight delivered as a productized service for fast, measurable impact. Write me before buying to discuss your business metrics and ensure this audit fits your growth stage.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, ConsultationWhat's included $800
These options are included with the project scope.
$800
- Delivery Time 3 days
- Number of Revisions 0
- Marketing Strategy Report
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About Dimitri
Fractional CMO, Head of Growth: Marketing Strategy, Paid & SEO, CRO
100%
Job Success
Paris, France - 7:04 am local time
I don't burn budget chasing inflated CAC - I build diversified growth and strategy: organic and owned media that lower paid dependency and keep working when ad costs spike. As a Fractional CMO (Head of marketing), I help brands grow by owning strategy, execution, and results — not just advising, but running it and being accountable for the numbers.
Last projects:
• Carlstone (DTC fashion): fixed unit economics - CAC ↓8x, conversion ↑5x
• Parquet Service (local services): launched at €0 ad spend - €12K organic revenue in 90 days, +117% MoM
• Interstate Moving: rebuilt the SEO channel and fixed on-page SEO, driving 100% of leads after a technical failure wiped out 18 months of work
Over the past 10 years, I've worked across multiple layers of business growth: branding, marketing strategy, product development, operations, and executive decision-making.
My background includes:
• Building brand systems and positioning strategies
• Leading marketing initiatives and growth programs
• Managing distributed teams and external contractors
• Running my own agency
• Developing marketing strategies and GTM plans
• Overseeing complex digital projects across multiple industries
I've worked with service businesses, e-commerce brands, marketplaces, SaaS-like products, and enterprise organizations across:
Some engagements required deep positioning and brand strategy work. Others focused on SEO, acquisition, conversion optimization, automation, operational systems, or product architecture.
Beyond execution, I bring a business perspective shaped by:
• MBA-level business training
• Direct P&L responsibility
• Team leadership experience
• Collaboration with founders, executives, agencies, and technical teams
As a result, I don't view marketing as a collection of channels.
I view it as a business system where positioning, customer psychology, product experience, operations, technology, and growth must work together.
Selected Experience
• Built and launched brands, products, and go-to-market strategies across multiple industries
• Reduced acquisition costs, improved conversion rates, and developed retention systems for local and international businesses
• Designed and managed complex digital ecosystems, including marketplaces, custom e-commerce platforms, automation workflows, and content operations
• Led distributed teams, managed external contractors, and operated with direct P&L responsibility
• Worked directly with Morgan & Morgan, Argent International, Phiston Technologies, marketing agencies, and public-sector digital initiatives in France
Fractional CMO Services
What I Do
▪ Marketing Strategy & Leadership
▪ GTM Strategy & Positioning
▪ Growth Systems Architecture
▪ Performance Marketing
▪ Marketing Automation
▪ AI-Powered Optimization
▪ Business Process Mapping
▪ Operations & Scaling
▪ Team Leadership
Why Work With Me
▪ MBA degree
▪ 10 years of experience across digital strategy, brand building, marketing leadership, SEO, paid acquisition, CRO, and UX
▪ $100K+ earned on Upwork with 100% Job Success Score
▪ 12 industry awards
Core Competencies
Strategy & Go-to-Market
▪ Positioning
▪ GTM Strategy
▪ Marketing Strategy
▪ Competitive Analysis
▪ Fractional CMO Leadership
Growth & Execution
▪ Growth Marketing
▪ Performance Marketing
▪ Conversion Rate Optimization (CRO)
▪ Funnel Development
▪ SEO
▪ Paid Acquisition
▪ Marketing Leadership
AI & Automation
▪ AI Strategy & Consulting
▪ AI Content Optimization
▪ Process Automation
▪ Fractional Chief AI Officer (CAIO)
▪ Business Process AI Optimization
Branding & Creative
▪ Brand Positioning
▪ Creative Direction
▪ Content Strategy
▪ Retention Marketing
▪ Social Media Strategy
Operations & Leadership
▪ Team Leadership
▪ Process Optimization
▪ Vendor Management
▪ KPI Systems
▪ P&L Management
Fractional CMO Partnership
Growth & Strategy
▪ Growth Audit
▪ CAC/LTV Modeling
▪ Funnel Analysis
▪ Positioning
▪ Pricing Strategy
▪ Channel Strategy
▪ Go-to-Market Planning
Execution
▪ SEO
▪ Paid Media
▪ CRO
▪ Funnel Optimization
▪ Growth Programs
Automation & Retention
▪ Lead Generation Systems
▪ Marketing Automation
▪ Email Marketing
▪ Customer Retention Systems
▪ Business Process Automation
Analytics & Reporting
▪ KPI Dashboards
▪ Reporting Systems
▪ Performance Tracking
▪ Executive-Level Insights
Tech Stack
AI & Automation
▪ Claude API
▪ Claude Code
▪ ChatGPT
▪ Make
▪ Zapier
Marketing & Analytics
▪ GA4
▪ Google Search Console
▪ Triple Whale
▪ Semrush
▪ Ahrefs
▪ Apollo
▪ Meta Ads
▪ Google Ads
▪ TikTok Ads
Web & Infrastructure
▪ WordPress
▪ Webflow
▪ Shopify
▪ Cloudflare
CRM & Email
▪ HubSpot
▪ Klaviyo
▪ Mailchimp
▪ Brevo
▪ Notion
Let's see if there's a fit.
Steps for completing your project
After purchasing the project, send requirements so Dimitri can start the project.
Delivery time starts when Dimitri receives requirements from you.
Dimitri works on your project following the steps below.
Revisions may occur after the delivery date.
Review all provided materials and analytics.
Audit funnels, paid & organic channels, retention, and CAC/LTV.