You will get media relations strategy (PR) session with story ideas
Project details
Many entrepreneurs and nonprofit leaders are exhausted from investing in press releases that vanish into oblivion. You're in good company. As a seasoned PR strategist and a former TV anchor on ABC News, I can help you with a personalized strategy to get your news covered so that you stop 'spraying and praying' and start getting noticed by the media and your customers.
Here's the reality: Reporters are inundated with pitches. A staggering 57% are dismissed right off the bat for being too promotional. And when you only have 7 seconds to get a journalist's attention, every word counts. It's not just disheartening and time-consuming; it's ineffective.
Enter my PR Strategy Session. I'll uncover the captivating stories within your business using a journalist's mindset to pinpoint genuine, newsworthy angles that appeal to both audiences and editors. It's not about a press release. I focus on creating irresistible narratives. By emphasizing valuable content over promotion, our strategy ensures your stories get not only noticed but also celebrated.
Ready to elevate your brand? Get your strategy session today and let's craft narratives that open doors to unparalleled press coverage.
Here's the reality: Reporters are inundated with pitches. A staggering 57% are dismissed right off the bat for being too promotional. And when you only have 7 seconds to get a journalist's attention, every word counts. It's not just disheartening and time-consuming; it's ineffective.
Enter my PR Strategy Session. I'll uncover the captivating stories within your business using a journalist's mindset to pinpoint genuine, newsworthy angles that appeal to both audiences and editors. It's not about a press release. I focus on creating irresistible narratives. By emphasizing valuable content over promotion, our strategy ensures your stories get not only noticed but also celebrated.
Ready to elevate your brand? Get your strategy session today and let's craft narratives that open doors to unparalleled press coverage.
Market Expertise
Worldwide, United States, United KingdomWhat's included
| Service Tiers |
Starter
$225
|
Standard
$475
|
Advanced
$600
|
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 4 days |
Crisis Communications Plan | - | - | - |
Media Lists | - | - | - |
Media Tours | - | - | - |
Press Pitching | - | - | - |
Online Reputation Management | - | - | - |
Release Distribution | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$100 - $150
Media Lists
(+ 1 Day)
+$200
Media Pitch Written
(+ 2 Days)
+$100
Media Pitch and Targeted Distribution
(+ 2 Days)
+$400
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JM
Julia M.
Jul 28, 2025
Part-Time Director of Marketing and Social Media (Nonprofit)
SM
Social M.
Mar 11, 2025
Social Media Content Creator for Non-profit
We are thankful for your help and professional care. You are certainly a master of your trade. Highly recommended!
CJ
CJ J.
Nov 25, 2024
Social Media Specialist for Non-Profit Organization - Eye Care 4 All Inc.
Shannon was a pleasure to work with and delivered great results. Her creativity and professionalism made the project a success. I’d happily recommend her for future work!
CL
Christian L.
Sep 14, 2024
Nonprofit Fundraising and Capacity-Building Coach
KD
Karrissa D.
Aug 5, 2024
Seeking a Writer/Content Specialist for a Neurodiversity and Executive Function Based Blog
About Shannon
Certified Fundraising and Marketer | Accredited PR Pro
73%
Job Success
Concord, United States - 12:49 pm local time
As a fundraising and marketing acceleration strategist for over 20 years, I help nonprofits and entrepreneurs with 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 that attract, convert, create, and retain engaged stakeholders, transforming uncertainty into confidence and propelling organizations to new heights.
𝙈𝙮 𝙨𝙚𝙘𝙧𝙚𝙩 𝙨𝙖𝙪𝙘𝙚? Find the missing ingredients in your fundraising and marketing, blend them seamlessly into your mix, and serve up creative opportunities to boost your organization. And I do it all with your preferences in mind because this should be an enjoyable feast, not a cheap, all-you-can-eat buffet.
Let’s talk about results. Working with clients like you, I’ve:
✅ Increased social media engagement by 130%.
✅ Secured earned media in national and international media, including BBC News, USA Today, Newsweek, Entrepreneur, Fast Company, and the Oprah Winfrey Show.
✅ Boosted conversion rates in email campaigns by 28%. One client even made an additional $8K with one email change the first time it was implemented.
✅ Grew brand credibility and visibility through sponsorship marketing with well-known brands, including Whole Foods, Lincoln Automobiles, Intuit, Kim Crawford Wines, Nike, Bank of America, and Pepsi Co.
I'm thrilled to partner with you to whip up some magic that works for your organization. My expertise shines brightest when you:
🎯 Crave to expand your flavor profile and reach more hungry donors/customers
🎯 Seek ways to add spice to your brand's influence
🎯 Hunger for returning clients who are eager for another serving
🎯 Are ready to ditch the stale tactics and explore fresh, innovative strategies
People say working with me is like finding the perfect recipe. You bring the ingredients; I bring the expertise. We'll start with a deep dive into your brand, looking at what’s working and what’s not. Then I’ll develop strategies and tactics that address your challenges and set the stage for growth.
Ready to take a bite? Schedule a 𝗳𝗿𝗲𝗲 𝟮𝟬-𝗺𝗶𝗻𝘂𝘁𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗰𝗮𝗹𝗹 ☎️ to learn about the opportunities ready to make your target market – and you – happily satisfied.
Steps for completing your project
After purchasing the project, send requirements so Shannon can start the project.
Delivery time starts when Shannon receives requirements from you.
Shannon works on your project following the steps below.
Revisions may occur after the delivery date.
Send you the worksheet
I'll analyze & strategize