You will get ARC Growth Audit™ — Revenue & Marketing Audit
Top Rated
Project details
ARC Audit + Strategy: Deep audit, 90-day roadmap, and a 60-min live strategy session.
Most companies don’t have a marketing problem, they have a diagnostic problem. Spending on channels, tools, and headcount without ever auditing what’s working. The ARC Growth Audit tears down your funnel, identifies where growth is leaking, and delivers a prioritized roadmap your team acts on immediately. 15+ years across SaaS, ecommerce, and PE-backed companies.
Deliverables: audit report, priority fix list, 90-day roadmap, competitor gap matrix, and 60-min strategy call.
Built for: funded startups burning CAC without knowing why, PE-backed companies prepping for a growth push, brands at a revenue plateau, and teams inheriting a broken marketing operation. Clients typically recover the audit cost within the first optimization cycle.
Most companies don’t have a marketing problem, they have a diagnostic problem. Spending on channels, tools, and headcount without ever auditing what’s working. The ARC Growth Audit tears down your funnel, identifies where growth is leaking, and delivers a prioritized roadmap your team acts on immediately. 15+ years across SaaS, ecommerce, and PE-backed companies.
Deliverables: audit report, priority fix list, 90-day roadmap, competitor gap matrix, and 60-min strategy call.
Built for: funded startups burning CAC without knowing why, PE-backed companies prepping for a growth push, brands at a revenue plateau, and teams inheriting a broken marketing operation. Clients typically recover the audit cost within the first optimization cycle.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Branding, ConsultationWhat's included $3,500
These options are included with the project scope.
$3,500
- Delivery Time 5 days
- Number of Revisions 3
- Marketing Strategy Report
- Customer Segmentation
- Promotional Campaign
- Tailored Action Plan
- Website Review
Optional add-ons
You can add these on the next page.
Fast 3 Days Delivery
+$500Frequently asked questions
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TB
Tom B.
Jul 6, 2026
Facebook, Instagram, Twitter Campaign Set up
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Tuan N.
Apr 26, 2026
Fractional CMO for B2B Software Company - Ongoing
Roger is very professional and truly an expert in what he does. He created the strategy for our team and guide us through the complex process within a short period of time. Highly recommended.
TN
Tuan N.
Mar 14, 2026
Fractional CMO for B2B Software Development Company
CV
Clark V.
Oct 27, 2025
B2B Healthcare SaaS Go-To-Market Consultant
Roger was very experienced and helped us understand several new concepts our company will use in our marketing endeavors!
PC
Pia C.
Oct 23, 2025
Sales Pipeline Development for Pilates Studio
We gained some interesting insights through Roger!
About Roger
Fractional CMO/CRO | B2B RevOps | AI Automation & Growth Strategy
100%
Job Success
Manila, Philippines - 4:11 am local time
🌎 MBA and Executive Master in Finance. 15+ years of global leadership across PE/VC-backed and growth-stage companies.
🌟🌟🌟🌟🌟
“Roger operates at a true CMO/CRO level. Clear thinking, fast diagnosis, and immediate revenue clarity. He rebuilt our GTM strategy and RevOps in weeks, not months.”
🌟🌟🌟🌟🌟
“Sharp. Senior. Strategic. Roger is the kind of partner founders and CEOs rarely find. He brought structure, focus, and commercial rigor that shifted our entire revenue trajectory.”
🚨 THE STRATEGIC INSIGHT
Most mid-market and PE/VC-backed organizations suffer from an infrastructure, data maturity, and alignment lag. Campaigns are active, leads are flowing, yet the pipeline remains flat.
The breakdown is rarely a top-of-funnel volume problem. The failure points are systemic:
• The MQL-to-SQL Valuation Gap: Structural disconnect between marketing’s lead definition and sales’ bottom-line conversion reality.
• Static Data Architectures: CRMs acting as historical logging systems rather than real-time, forward-looking financial engines that predict revenue velocity.
• The AI Execution Trap: Open-ended AI pilots delivering disconnected, vanity-metric tasks rather than automated, end-to-end commercial outcomes.
⚡ I operate at the Revenue Engineering level. I replace leaky, linear funnels with unified Revenue Cascades—cohesive operating models that bind Demand Generation, Sales Velocity, and Net Revenue Retention (NRR) directly to P&L outcomes (LTV:CAC, NRR, and EBITDA).
📊 PROVEN RESULTS & IMPACT
CAC Optimization: Decreased client CAC from $521 to $12 via precise cohort targeting.
Return on Spend: Achieved peak campaign ROAS of 74.67x.
Funnel Velocity: Generated conversion rate lifts above 115% across the mid-funnel.
Platform Execution: Led complex HubSpot, Salesforce, and unified RevOps architecture builds across growth-stage technology, fintech, healthtech, and private equity portfolios.
🎯 WHAT I DELIVER
1. Revenue System Audit & Blueprinting
A fixed-scope, deep-dive audit identifying pipeline leakage, operational friction, and tech stack redundancies. I deliver an objective, data-backed blueprint sequencing the exact strategy, timeline, and resources required to optimize your commercial engine.
2. Agentic AI & Automation Models
Building the infrastructure to transition your company from basic generative tools to Agentic AI Architecture. I design and deploy autonomous multi-agent workflows, implement LLM/AEO (Artificial Intelligence Optimization) visibility strategies, and build high-governance data models within HubSpot/Salesforce to drive massive operational leverage.
3. Fractional CMO
Embedded corporate leadership focused on market positioning, global GTM execution, advanced Marketing Mix Modeling (MMM), and AI-enabled demand generation. I transition marketing from an unpredictable cost center into a compliant, predictable pipeline engine.
4. Fractional CRO
Unifying Marketing, Sales, and Customer Success into a high-velocity revenue motion. I own cross-functional metrics alignment, sales process optimization, predictive forecasting models, and Net Revenue Retention (NRR) strategy to maximize enterprise value.
🏭 INDUSTRIES SERVED
B2B SaaS & Tech, FinTech & Financial Services, HealthTech, Healthcare & Digital Health (B2B/ B2B2C), Industrial & Manufacturing, B2B Distribution, PE/VC Portfolio Holdings, PE/VC-backed Companies, Professional Services, D2C eCommerce
🚀 HOW ENGAGEMENTS WORK
1. The Revenue Engineering Sprint: A paid, upfront diagnostic engagement to blueprint the fixes and sequence the build. This stands alone or maps into ongoing execution.
2. Fractional CMO or CRO Retention: Ongoing, embedded C-level leadership to scale internal teams, architect GTM strategy, and run the commercial engine.
3. PE/VC Portfolio Oversight: Operator-level cross-portfolio interventions structured to standardize RevOps data, accelerate time-to-exit, and defend EBITDA margins across multiple holdings.
📩 NEXT MOVE: Message me directly to review your pipeline mechanics and schedule an initial alignment call.
Interested in learning more? Google "Roger Mabag” and "Roger M. Fractional CMO". You’ll find me at the top.
[Keywords: Fractional CMO, Chief Revenue Officer, Revenue Operations (RevOps), Go-to-Market Strategy, HubSpot Solutions Partner, HubSpot Implementation, CRM Migration, Salesforce Consulting, Artificial Intelligence (AI), Marketing Automation, B2B Marketing, GTM Consultant, Account-Based Marketing (ABM), Pipeline Management, Lead Generation, Growth Strategy, Sales Strategy, Marketing Attribution, SaaS Marketing Consultant, B2B Growth Consultant, Growth Advisor]
Steps for completing your project
After purchasing the project, send requirements so Roger can start the project.
Delivery time starts when Roger receives requirements from you.
Roger works on your project following the steps below.
Revisions may occur after the delivery date.
Kickoff Call
30-min alignment on goals, business context, and audit scope. You share access; I take it from there.
Data Collection
Review ad accounts, analytics platform, CRM data, and existing funnel documentation.