You will get Paid Ads & Campaign Optimization Expert for 2 months.
Project details
As an experienced Media Buyer and Campaign Optimization Expert, I specialize in guiding businesses to improve their digital marketing performance. If you're struggling with campaign setup and optimization or need expert advice on Google Ads, Facebook, Bing, Amazon, Walmart, and more! I can help you refine and fine-tune your campaigns to achieve better results. Whether you're a beginner or looking to elevate your existing strategy, I’m here to provide tailored coaching that aligns with your business goals.
I work closely with in-house teams to offer strategic insights and hands-on support to enhance performance.
I work closely with in-house teams to offer strategic insights and hands-on support to enhance performance.
Search Engines
Google, Bing, Amazon, OtherWhat's included
| Service Tiers |
Starter
$450
|
Standard
$750
|
Advanced
$1,000
|
|---|---|---|---|
| Delivery Time | 60 days | 60 days | 60 days |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management |
Optional add-ons
You can add these on the next page.
Account Setup
(+ 3 Days)
+$150About Herman
Performance Marketing Manager | Digital Marketing Manager | PPC Expert
Oyster Bay, United States - 4:30 pm local time
I’ve managed $3M+ per year in ad spend and supported $45M+ per year in client revenue through data-driven strategy, clean tracking, and disciplined testing across Google, Meta, TikTok, Amazon, Walmart, Microsoft Ads, and more.
Who I’m a great fit for
✅ eCommerce brands looking to scale Shopping / PMax with profitable ROAS
✅ Lead gen businesses that need lower CPL and higher-quality leads
✅ Local & multi-location companies that rely on calls, form fills, and booked appointments
✅ Teams that want a dependable media partner who owns strategy + execution + optimization
What you get when you hire me
✅1 Account & Funnel Audit – Ads, tracking, landing pages, offer, and funnel leaks
✅2 Growth Strategy + KPI Plan – ROAS, CAC, CPL targets with a clear scaling roadmap
✅3 Campaign Build / Rebuild – Clean, high-performing account structure (no mess)
✅4 Conversion Tracking Done Right – GA4, GTM, pixels, enhanced conversions, call tracking
✅5 Ongoing Optimization – Weekly testing, creative iteration, and bid improvements
✅6 Clear & Transparent Reporting – What changed, why it changed, and what’s next
Core expertise
✅ Google Ads: Search, Shopping, Performance Max (100+ active PMAX campaigns as an early adopter), YouTube
✅ Paid Social: Facebook/Instagram, TikTok, LinkedIn, Snapchat, Pinterest
✅ Retail & Marketplaces: Amazon Ads, Walmart Ads
✅ Display/Native: Programmatic + native placements (as needed for scale)
Specialties (where I’m strongest)
✅eCommerce scaling (Shopping/PMax + feed + creative + CRO alignment)
✅Lead generation (CPL reduction, qualification improvements, call + form tracking)
✅Local marketing for SMB + franchises (geo targeting, call-focused optimization)
✅A/B testing frameworks (ads, landing pages, offers)
✅Conversion rate optimization insights (what to fix to raise performance fast)
Credibility & background
✅13 years in digital marketing
✅ Worked with brands and organizations including Salvation Army, Birdeye, Ashley Stewart, Skullcandy, iLoveKickboxing, SportClips, Citizens Bank, Mosquito Joe
✅Experience with leading marketing agencies including Merkle (Dentsu) and award-winning shopping-focused teams
✅ Google Ads Certified, Microsoft Ads Accredited, HubSpot Inbound Certified
✅ Fluent in Spanish
Tools & platforms I work with
✅SEMRush, Google Analytics/GA4, Google Tag Manager, Shopify, BigCommerce, Salesforce, ✅HubSpot + common CRM/analytics setups.
My working style
✅I’m proactive, organized, and performance-obsessed. You’ll always know:
✅what we’re doing this week,
✅what’s working/not working, and
✅what the next test is.
If you want a marketer who can run paid media across multiple platforms and build a clean measurement foundation so results are real (not “vanity metrics”), send me a message with:
✅your website
✅your current monthly ad spend
✅your #1 goal (ROAS / CPL / revenue / booked calls)
✅I’ll tell you exactly what I’d fix first and where the quickest wins are.
Steps for completing your project
After purchasing the project, send requirements so Herman can start the project.
Delivery time starts when Herman receives requirements from you.
Herman works on your project following the steps below.
Revisions may occur after the delivery date.
Intake
In this initial phase, I gather all the necessary information about your project. We'll discuss your goals, requirements, timelines, and any specific preferences you have.
Audit
In this phase, I review your campaigns. This includes analyzing performance metrics, identifying strengths and weaknesses, and uncovering opportunities for improvement.