You will get a Public Relations Strategy and Implementation
Project details
Your delivery will depend on which package you purchase. Whatever campaign you select, you will get a professional delivery from a skilled public relations professional—it may be a strategic roadmap, press release, and pitching to ten reporters or more or less. Make sure to select the right package.
Market Expertise
United States, United Kingdom, CanadaWhat's included
| Service Tiers |
Starter
$250
|
Standard
$800
|
Advanced
$2,500
|
|---|---|---|---|
| Delivery Time | 3 days | 4 days | 5 days |
Number of Releases | 1 | 2 | |
Number of Briefing Docs/Interview Trainings | 1 | 1 | 1 |
Crisis Communications Plan | - | - | |
Media Lists | - | - | |
Media Tours | - | - | |
Press Pitching | - | ||
Online Reputation Management | - | - | |
Release Distribution | - | - |
Optional add-ons
You can add these on the next page.
Media Lists
(+ 2 Days)
+$200
Media Tours
(+ 10 Days)
+$2,000
Press Pitching
(+ 9 Days)
+$1,000About anne
US-based Public Relations Strategist | Expert-Vetted
Malibu, United States - 12:34 pm local time
Overview / Profile Summary
As a highly skilled bilingual (French/English) public relations professional with over a decade of experience, I specialize in elevating brand visibility, amplifying thought leadership, and generating impactful media attention for my clients. My strategic campaigns have helped clients secure features in prestigious media outlets such as Forbes, The New York Times, Condé Nast Traveler, BuzzFeed, Thrive Global, and on ABC, NBC, and CBS television networks.
These placements have significantly enhanced my clients’ credibility and visibility — but let me be clear:
Media placements cannot be guaranteed.
The final decision to publish lies with reporters and editors. My role is to craft compelling narratives, make the right introductions, and put you on their radar — but public relations is not advertising. It's a process based on relevance, relationships, and timing. It builds your reputation and provides credibility in the public eye.
If you're looking for a wire service or guaranteed coverage, I'm not the right fit. Guarantee coverage is called advertisement. But if you understand the value of earned media and long-term brand credibility, you're in the right place.
Please review my Upwork portfolio.
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Ideal Client Fit:
My ideal client is a well-established brand, executive, or agency that already has a foundational understanding of public relations and has previously worked with PR consultants. If you value strategy, collaboration, and long-term brand-building — we’ll work well together.
How I Work
* I only accept hourly contracts from clients with a verified payment method.
* A minimum commitment of 5 hours per week for at least 4 weeks is required.
* I do not accept milestone-based contracts.
* All new clients must have a clearly defined weekly budget before we begin.
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**What I Bring to the Table:**
**Media Placements**
I’m frequently hired by PR agencies and companies to lead strategic media relations initiatives. My work includes securing product placements in holiday guides, running crowdfunding media campaigns, and elevating the public image of executive teams.
Example: During a 3-month campaign for MedTech startup, I secured 12 media coverage pieces reaching an audience of 7.58 million—helping the startup's CEO gain traction with investors.
For a not-for-profit Holiday Gifting campaign, my proactive outreach generated nationwide coverage and boosted donations (metrics managed by the client).
I use advanced tools such as Cision, AgilityPR, and Qwoted to strategically identify opportunities and connect with the right journalists.
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**Strategic Counsel**
I’ve been trusted to develop executive visibility strategies, build thought leadership, and design full-spectrum communication plans. Recently, a PR agency hired me to develop a leadership positioning plan for an electric vehicle company’s C-suite, which the client executed with great success.
In addition, I’ve served as a volunteer strategic PR partner for a newborn health foundation for eight years, contributing to their ongoing recognition and growth.
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**Event Management**
I’ve successfully led the planning and media execution of high-profile events including:
* The Fifth International AIDS Conference
* The launch of the UNDB Product Coding System at the United Nations
* The original LOLA’s Music and Art Festival in London, Ontario
* The Fantasia International Film Festival in Montreal
From managing press junkets to organizing creative consumer-facing stunts, my role is to ensure every detail is executed flawlessly — including successfully securing avant-garde artist Brian Eno for a major music event.
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**Let’s Work Together**
If you're looking for a strategic PR partner who understands what editors want, has a journalist's mindset, and can get your story in front of the right audience, let’s talk. I only take on a limited number of clients at a time to ensure high-level attention and execution.
Let’s connect — and build something impactful.
Steps for completing your project
After purchasing the project, send requirements so anne can start the project.
Delivery time starts when anne receives requirements from you.
anne works on your project following the steps below.
Revisions may occur after the delivery date.
Review documents and website and Initial call with the client
We will start with a strategic meeting via Upwork Zoom and establish realistic and achievable goals.