You will get SEO Audit | On-Page SEO & Technical SEO Expert for your website
Top Rated
Top Rated
Project details
This project involves a complete SEO audit of your website to uncover technical issues, on-page optimisation gaps, content performance, backlink quality, and user experience barriers. Using industry-standard tools like Google Search Console, SEMrush, and PageSpeed Insights, I’ll deliver a detailed report with actionable recommendations tailored to your business goals. The audit will help improve your site’s visibility, organic rankings, and overall search engine performance.
Industry Expertise
Aerospace, Art & Design, Automotive, Aviation, Education, Energy & Utilities, Finance & Accounting, Food & Beverage, Game, Government & Public Sector, Health & Fitness, HR & Business Services, Insurance, Legal, Manufacturing & Construction, Media & Entertainment, Music, News, Real Estate, Retail & Consumer Goods, Science & Medicine, Sports & Recreation, Supply Chain & Logistics, Tech & IT, Travel & HospitalityLanguage
EnglishWhat's included
| Service Tiers |
Starter
$49.99
|
Standard
$99.99
|
Advanced
$149.99
|
|---|---|---|---|
| Delivery Time | 2 days | 5 days | 10 days |
Site SEO Audit | |||
Index Optimization | |||
XML Sitemap | - | ||
Robots.txt | - | ||
Image Compression | |||
HTTPS Setup | - | - | |
Penalty Removal | - | - |
7 reviews
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MJ
Muhammad Uzair J.
Jul 15, 2026
Career Webpage Development for Our Company
MP
Max P.
Feb 23, 2026
Fix Custom Squarespace Menu Links (Mobile 404 Error)
Great turnaround time, extremely clear!
HA
Harraira A.
Nov 20, 2025
Wordpress page integration with an API on backend
Arshad was a tremendous help in building my website for shipment order management. He quickly understood my requirements and ensured the desired outcome was achieved using the resources available. I highly recommend working with Arshad.
JN
Jan N.
Nov 12, 2025
Fix our bespoke filter wordpress plugin
Arshad completed and went above and beyond with the project. he has even helped in giving ideas and suggestions that benefited the project. he is accessible, amazing client/custom service, highly skilful and confidential and trustworthy. I recommend Arshad to anyone!
JG
Jeff G.
Sep 1, 2025
Quick fixes and features for wordpress
Syed awesome to work with and went above and beyond. While this wasn't a complicated task, Syed still made sure to understand exactly what I was looking for and then jumped in quick to complete the project. Plus, when the requirement slightly changed towards the end, he went above and beyond to make it work exactly as we needed. I will be hiring again.
About Syed Arshad Ali
WordPress Developer & Custom PHP Engineer | WooCommerce & APIs
100%
Job Success
Leicester, United Kingdom - 6:09 pm local time
While my footprint on Upwork is highly selective backed by a flawless 100% Job Success Score, my real-world engineering career spans nearly a decade of building high-volume corporate systems off-platform. I am bringing this deep technical expertise directly to Upwork to partner with businesses that require elite execution without agency overhead.
I am bringing this deep technical background to Upwork to partner directly with businesses that require elite technical execution without the communication gaps, delays, and massive markups of a traditional agency.
I do not build fragile, over-engineered websites using a mountain of bloated marketplace plugins. I write clean, performant, and secure WordPress Core-compliant code designed to handle heavy server loads, protect user data, and remain stable through major core updates.
💻 ADVANCED CORE COMPETENCIES
1. Custom PHP & Backend Architecture
• Object-Oriented PHP (OOP): Writing clean, modular, and reusable backend code following modern MVC design patterns and strict WordPress coding standards.
• Custom Plugin Development: Architecting bespoke, lightweight internal plugins from scratch to execute complex business logic that off-the-shelf plugins cannot achieve.
• Database Optimization & Tuning: Diagnosing MySQL database bottlenecks, indexing slow queries, cleaning up wp_options bloat, and optimizing transient caching.
2. Enterprise API & Middleware Integrations
• RESTful & GraphQL APIs: Designing and consuming complex, bidirectional web services with robust error-handling, data validation, and payload processing pipelines.
• Data Synchronization: Building real-time, automated middleware systems to sync WooCommerce/WordPress with external CRMs (Salesforce, HubSpot), ERPs, custom inventory systems, and fulfillment centers via secure webhooks.
• Secure Authentication: Implementing OAuth2, JWT, and custom API token management protocols to protect corporate data assets.
3. High-Scale WooCommerce Infrastructure
• Performance Engineering: Optimizing critical checkout paths, reducing time-to-first-byte (TTFB), and eliminating AJAX cart bottlenecks under heavy concurrent traffic.
• Tailored E-Commerce Logic: Customizing standard store behaviors to accommodate unique business models, including custom multi-tier pricing, product lotteries, ticket engines, and bespoke subscription billing cycles.
4. Frontend Engineering & Core Web Vitals
• Modern Web Standards: Developing pixel-perfect, fully responsive user interfaces using semantic HTML5, modern CSS3 (Flexbox/Grid), and performance-optimized vanilla JavaScript.
• Page Builder Mastery & Gutenberg: Developing customized blocks and layouts for Elementor, Divi, and Gutenberg that maintain high performance and 90+ Core Web Vitals scores.
🛠 TECHNICAL STACK & DEV ENVIRONMENT
• Languages: PHP (7.4 - 8.x), JavaScript (ES6+), SQL, HTML5, CSS3, Sass
• Frameworks & Core CMS: WordPress Core, WooCommerce, Custom PHP Frameworks
• Dev Tools & Workflow: Git/GitHub, WP-CLI, Composer, LocalWP, Docker
• Performance & Caching: Redis, Memcached, Nginx/Apache tuning, Cloudflare Enterprise edge optimization, GTmetrix/Lighthouse auditing
• API Ecosystems: REST API, GraphQL, Webhooks, JSON, XML, SOAP
💡 THE PLATFORM GROWTH ADVANTAGE
Because I am intentionally expanding my digital footprint on this platform, my pricing structure reflects a direct-to-freelancer value model. You are gaining direct access to a veteran, 9-year senior systems architect for the price of a mid-level generalist.
Let’s bypass the agency middleman and build your digital infrastructure correctly the first time. Send me a message detailing your technical challenges or attach your project specifications, and I will provide a comprehensive, expert-level technical assessment.
Steps for completing your project
After purchasing the project, send requirements so Syed Arshad Ali can start the project.
Delivery time starts when Syed Arshad Ali receives requirements from you.
Syed Arshad Ali works on your project following the steps below.
Revisions may occur after the delivery date.
Plan, build, optimise, review, launch — complete Web and SEO audit
I provide a comprehensive SEO audit to identify technical issues, on-page gaps, and ranking barriers. From site speed to backlinks, you'll receive a clear report with actionable steps to boost visibility, traffic, and search performance.