You will get Social Media Playbook - Audit, Branding, Audience & Content Recommendations
Project details
Social media doesn't have to be overwhelming! Get out of the weeds and move forward with a clear vision and strategy for how your business shows up online with a comprehensive Social Media Playbook.
You will receive a single PDF with all of the deliverables listed by pricing tier below, plus a 30-minute call to walk you through it.
ESSENTIAL PLAYBOOK
-Audit Report (light version — highlights & key fixes only)
-Basic Brand Voice & Messaging Guide (no platform distinctions)
-Content Pillars
-Ideal for newer businesses or those needing a fast refresh
SIGNATURE + PREMIUM PLAYBOOKS
-Full Audit Report (deep dive into all active social media platforms)
-Full Brand Voice & Messaging Guide ("Say This/Not That" + platform-specific notes)
-Audience Personas
-Content Pillars + full Recommendations List (new ideas + repurposing plan)
-Ideal for growing businesses and those who want ongoing support
Areas/Industries of Expertise:
-Arts & entertainment
-Travel, tourism & hospitality
-Nonprofit organizations and mission-driven causes
-B2B + B2C small to medium sized businesses
Platforms:
-Instagram
-Facebook
-LinkedIn
-YouTube
-Pinterest
-Threads/BlueSky/other alternatives to X/Twitter
You will receive a single PDF with all of the deliverables listed by pricing tier below, plus a 30-minute call to walk you through it.
ESSENTIAL PLAYBOOK
-Audit Report (light version — highlights & key fixes only)
-Basic Brand Voice & Messaging Guide (no platform distinctions)
-Content Pillars
-Ideal for newer businesses or those needing a fast refresh
SIGNATURE + PREMIUM PLAYBOOKS
-Full Audit Report (deep dive into all active social media platforms)
-Full Brand Voice & Messaging Guide ("Say This/Not That" + platform-specific notes)
-Audience Personas
-Content Pillars + full Recommendations List (new ideas + repurposing plan)
-Ideal for growing businesses and those who want ongoing support
Areas/Industries of Expertise:
-Arts & entertainment
-Travel, tourism & hospitality
-Nonprofit organizations and mission-driven causes
-B2B + B2C small to medium sized businesses
Platforms:
-YouTube
-Threads/BlueSky/other alternatives to X/Twitter
Marketing Strategy Expertise
Social Media Marketing, Branding, Consultation, OtherWhat's included
| Service Tiers |
Starter
$334
|
Standard
$556
|
Advanced
$834
|
|---|---|---|---|
| Delivery Time | 7 days | 14 days | 30 days |
Marketing Strategy Report | |||
Customer Segmentation | - | ||
Promotional Campaign | - | - | - |
Tailored Action Plan | |||
Website Review | - | - | - |
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SN
Sara N.
Jul 15, 2025
Marketing Account Manager for Duct Tape Marketing
Danielle has been wonderful to work with - very intelligent, driven, and understands marketing on a deep level.
SG
Seth G.
May 25, 2025
continuation of projet for C&J
Danielle did excellent work for us. She took an unstructured project, dove in, and produced a result that exceeded our expectations. We will use Danielle against without question and recommend that you do as well.
SG
Seth G.
Mar 31, 2025
Trello to Actionable Instruction Document Conversion for Queer Non-Profit
Danielle was excellent. She took a somewhat ambiguous job request, asked questions to clarify her understanding, then jumped into the project head first and very quickly produced an excellent product. We will use Danielle again and highly recommend that you do, too.
KS
Kellee Ann S.
Aug 10, 2021
Professional Resume Writer
Danielle did a phenomenal job on polishing my resume and cover letter. I highly recommend her for this task.
ST
Shecola T.
Aug 6, 2021
Resume Writer
Danielle has really great communication skills and she is awesome about making sure the correct information is given to do a good job.
About Danielle
Brand & Marketing Strategist | Social Media, Email, Website & More
100%
Job Success
New York, United States - 1:43 pm local time
Please note that I am returning to Upwork after several years of full-time employment outside the platform, so my completed jobs do not reflect the services I am now offering as of 2025!
What I Offer:
- Integrated Marketing Strategy: Make sure your website, email marketing, social media, SEO content, and all of your digital channels speak to each other and tell a cohesive brand story. Or, choose to focus on just one of these areas!
- Brand Voice + Tone Guidelines: Define how you want your brand to sound when communicating with your customers at every phase of the sales funnel so you can build trust and drive conversions.
- Content Calendars: Get a road map for your content across social media, email, website, or all three, with a clear strategy behind it so you have clarity on how to continue driving traffic and conversions for your company.
- Fully Customized Solutions: Work with me on a fully customized plan if you don’t see something here that fits your exact needs!
Accomplishments:
- Created a non-profit email strategy that grew their average open rate to 35%.
- Developed an organic social media strategy that nearly doubled engagement across Facebook, Instagram, and Linkedin in under a year.
- Built Meta ads campaigns that sold out multiple weeks-long live theatrical productions before they even began.
Steps for completing your project
After purchasing the project, send requirements so Danielle can start the project.
Delivery time starts when Danielle receives requirements from you.
Danielle works on your project following the steps below.
Revisions may occur after the delivery date.
Project Kickoff
I get to know your business & social media goals through either a live kickoff call or a written brand questionnaire.
Account Audit
I review your active social media profiles and identify strengths, weaknesses, and opportunities for improvement.