You will get a compelling case study people will actually read
Top Rated
Project details
Psst... hey! You there! Looking for timeless, powerful marketing material you can use again and again to win over new customers?
I've written dozens of case studies for my clients over the years and if there's one thing I'm sure of, it's this:
A case study, done well, is one of the BEST ways to show off your product or service.
"Once upon a time there was a customer who struggled with a problem. Then, they found us and here's how we helped them. And now, they live happily ever after thanks to the amazing benefits of our product."
When your future prospects read this, they're gonna be beating down your door demanding those awesome results for themselves too!
If you've been meaning to get around to creating a case study, but just don't have time or know where to start - let me handle it.
I'll interview your customers to dig out the juicy details of how you helped them overcome their challenges. Then, I'll craft those insights into a sticky, engaging case study that you can share as a blog post, website page, PDF and more.
(See the PDFs in the gallery for example.)
Ready to create a persuasive case study that'll help you convert more leads? Let's get started!
I've written dozens of case studies for my clients over the years and if there's one thing I'm sure of, it's this:
A case study, done well, is one of the BEST ways to show off your product or service.
"Once upon a time there was a customer who struggled with a problem. Then, they found us and here's how we helped them. And now, they live happily ever after thanks to the amazing benefits of our product."
When your future prospects read this, they're gonna be beating down your door demanding those awesome results for themselves too!
If you've been meaning to get around to creating a case study, but just don't have time or know where to start - let me handle it.
I'll interview your customers to dig out the juicy details of how you helped them overcome their challenges. Then, I'll craft those insights into a sticky, engaging case study that you can share as a blog post, website page, PDF and more.
(See the PDFs in the gallery for example.)
Ready to create a persuasive case study that'll help you convert more leads? Let's get started!
Subject
Business, Financial Services/Banking, Retail & Wholesale, Technology & Internet, GeneralLanguage
EnglishWhat's included
| Service Tiers |
Starter
$575
|
Standard
$1,150
|
Advanced
$1,975
|
|---|---|---|---|
| Delivery Time | 14 days | 14 days | 21 days |
Number of Revisions | 1 | 1 | 2 |
Number of Words | 500 | 1000 | 2000 |
Additional Research | |||
Client Interviews | |||
References & Citations | - | - | - |
Design | - | - | - |
Optional add-ons
You can add these on the next page.
Press Release
(+ 2 Days)
+$195
Email Announcement
(+ 2 Days)
+$195Frequently asked questions
388 reviews
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JK
Jeremy K.
Apr 15, 2026
Neurodivergent Assessments Website Copy
Trying a review about Kelly is like trying writing a review about getting a million dollars. It doesn’t need a review because it’s freaking awesome! So is Kelly!! She is hands down the best copywriter I’ve ever had the privilege of working with, and has set the bar so high I can’t even see it anymore!
Don’t hire anyone else. Save yourself time and money and trust me on this. She’s the copywriter you need and want. Just hire her already :)
Don’t hire anyone else. Save yourself time and money and trust me on this. She’s the copywriter you need and want. Just hire her already :)
LN
Linh N.
Feb 7, 2026
Direct Mail Expert Needed to Review & Improve Letter
CL
Clark L.
Sep 4, 2025
Olina Homepage Copywriting
Kelly was a gem to work with - she really sunk her teeth into the project. She integrated into the team and worked well with our design team as well - producing a final product we were all proud of.
We will 100% work with Kelly again. If you're deciding between two writers, go with Kelly.
We will 100% work with Kelly again. If you're deciding between two writers, go with Kelly.
VH
Venus H.
Jul 14, 2025
Email Copywriting
LN
Lisa N.
Jun 19, 2025
Advanced Engineering Systems Website Copy
My experience working with Kelly on this project was nothing short of exceptional! From start to finish, Kelly is organized and on top of every detail. She is communicative of her process and provides an intake form to ensure she understands all aspects of the requirements. The final product for our website blew me away, she captured the voice and tone of our industry perfectly. I greatly enjoy working with her! 😊
About Kelly
Copywriting Expert | Turning Customer Insights into Powerful Stories
100%
Job Success
Tbilisi, Georgia - 6:45 pm local time
Over the last 16 years, I've written for top brands like FlightNetwork, Hertz, Skype, and many others, crafting copy that turns casual readers into loyal customers. My specialty? Creating messaging that speaks directly to your audience’s needs, making your product or service the obvious solution.
Why clients love working with me:
✓ Native English Speaker (Canadian, living in Georgia)
✓ 16 Years on Upwork
✓ 700+ Happy Clients
✓ TOP RATED PLUS Freelancer
✓ EXPERT-VETTED (Top 1% on Upwork)
“Kelly's work was outstanding. She knows exactly how to entice the reader with well-crafted descriptions and a good flow of information. A+++ writer!"
My Approach: Your Customer Comes First
Here’s the truth I’ve learned after over a decade in copywriting: your copy shouldn’t just be about what you do, it should be about what your customer needs. I dig deep into who you’re targeting, what they struggle with, and how you can make their lives better. Then, I use storytelling, strong CTAs, and a natural, relatable tone to turn those insights into copy that gets results.
Whether it’s an email sequence that boosts your open rates, a lead magnet that fills your sales funnel, or web copy that turns clicks into conversions, I’ve got you covered.
Some results I’ve helped clients achieve:
✓ 200+ Qualified Leads with a lead magnet tailored to the audience’s pain points
✓ 17% Increase in Email Open Rates with optimized subject lines and engaging content
✓ 3x More Engagement through a strategic email campaign for a SaaS product
✓ 371k+ Blog Views and 178 Comments on a single post with SEO-friendly, shareable content
What I can help you with:
📑 Case Studies
📑 Whitepapers
📑 Lead Magnets
📑 Email Newsletters
📑 Website Copywriting
📑 Blog Writing
I start every project by asking a lot of questions. I want to understand your business inside and out. Then, I’ll take that knowledge and craft content that doesn’t just sound good, but actually drives action. Plus, I keep the process collaborative, communicative, and (dare I say) fun!
Let’s chat about your project.
If you’re ready to get started, send me a message or book a quick 15-minute Discovery Call. I’ll listen to your needs, offer some initial ideas, and give you a clear plan of action. You can check out my reviews below to see why clients come back again and again!
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"By far one of the most talented writers on Upwork! Kelly is intelligent, thoughtful and has a versatile writing style that can be applied to any content marketing effort. A+ work on every project to date, for over 18 months and running."
"I've hired Kelly to write just about every piece of marketing content you can imagine. And every time, she does an incredible job. Her writing is crisp, relatable and (most importantly) always crafted with a strategic goal in mind. She truly cares about her work and her clients. I've turned to Kelly for copywriting support for nearly a decade because I know she delivers high-quality work every time. You won't regret hiring her."
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One quick note: I appreciate personalized invites, so if you’re reaching out, a short, custom message goes a long way. Looking forward to hearing from you!
Steps for completing your project
After purchasing the project, send requirements so Kelly can start the project.
Delivery time starts when Kelly receives requirements from you.
Kelly works on your project following the steps below.
Revisions may occur after the delivery date.
Customer Interview
I reach out to the client/customer you have worked with and interview them. I'll ask them a series of questions that I've designed to help me get the details of their experience with your product and the results.
Case Study Outline
Then, I'll use that information to create an outline. I'll run it by you at this stage, so you can let me know if there's anything you'd like to add or adjust.