You will get a Strategic Brand Name that positions you before you say a word.
Project details
A name is not just a label. It is the first thing your brand says about itself.
The wrong name creates confusion before you have said anything. The right name positions you, attracts the right people, and gives your entire brand something to build from.
Most naming processes are built around brainstorming: lists of words, random combinations, gut feelings. That is not how this works.
I approach naming as a strategic exercise. I study your audience, your positioning, your competitive space, and what the name needs to communicate before I generate a single candidate. Every name I deliver has a rationale. You will know exactly what it says, who it speaks to, and why it fits.
What you get is not a random list of available domains. It is a curated shortlist of names that are built to position, with one clear recommendation and the reasoning to back it up.
If you are starting a brand, relaunching, or realizing your current name is working against you, this is where the fix begins.
The wrong name creates confusion before you have said anything. The right name positions you, attracts the right people, and gives your entire brand something to build from.
Most naming processes are built around brainstorming: lists of words, random combinations, gut feelings. That is not how this works.
I approach naming as a strategic exercise. I study your audience, your positioning, your competitive space, and what the name needs to communicate before I generate a single candidate. Every name I deliver has a rationale. You will know exactly what it says, who it speaks to, and why it fits.
What you get is not a random list of available domains. It is a curated shortlist of names that are built to position, with one clear recommendation and the reasoning to back it up.
If you are starting a brand, relaunching, or realizing your current name is working against you, this is where the fix begins.
Content Type
Business NameLanguage
EnglishWhat's included
| Service Tiers |
Starter
$175
|
Standard
$285
|
Advanced
$445
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 8 days |
Number of Revisions | 0 | 0 | 0 |
Number of Business/Product Names | 5 | 6 | 6 |
Competitor Research | |||
Social Media Handle Research | - | ||
Trademark Availability Research | - | - | |
Domain Research | - | - | - |
Optional add-ons
You can add these on the next page.
Domain Research
(+ 1 Day)
+$40
Tagline Development
(+ 1 Day)
+$65
30-Min Strategy Call
(+ 1 Day)
+$65Frequently asked questions
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CR
Charlie R.
Sep 24, 2025
Finalised Preset Ads
Would definitely recommend!! Great brainstorming & execution
CR
Charlie R.
Jun 7, 2025
Page Layout Designs
TA
Tatum A.
Apr 23, 2025
Brand Consultant for Children's Publishing Company
Borjan is a thoughtful, professional, and highly talented designer. He brought a lot of intention and care to the project, communicated consistently, and delivered work on time. His branding presentation was beautifully put together, and it’s clear that he takes pride in both his process and execution.
While the creative direction ultimately wasn’t the right fit for my brand, I want to be clear that Borjan’s work is high quality and deeply considered. He listens, he explains his choices thoroughly, and he’s an absolute pleasure to collaborate with. If you’re looking for a designer who’s organized, strategic, and serious about delivering professional results—Borjan is an excellent choice.
While the creative direction ultimately wasn’t the right fit for my brand, I want to be clear that Borjan’s work is high quality and deeply considered. He listens, he explains his choices thoroughly, and he’s an absolute pleasure to collaborate with. If you’re looking for a designer who’s organized, strategic, and serious about delivering professional results—Borjan is an excellent choice.
CR
Charlie R.
Mar 8, 2025
Spine Typography & Page Design ✨
Borjan did amazing, as always!! Would highly recommend:)
CR
Charlie R.
Jan 16, 2025
Design Typography for my Photography Book Cover
Amazing Designer 100% Recommend
About Borjan
Brand Identity & Strategy Designer | Clarity Driven Rebrands
100%
Job Success
Skopje, North Macedonia - 7:29 pm local time
I work with founders, creatives, NGOs, and small teams whose brands look okay but attract the wrong clients, feel inconsistent, or don’t convert. I combine brand strategy and identity design so your positioning, messaging, and visual identity finally point in the same direction.
What I actually do:
- brand clarity and positioning
- strategic brand naming
- brand identity and logo design
- visual systems
- brand guidelines.
The outcome: a brand that is easier to explain, easier to use across your website and social channels, and harder for the wrong clients to misunderstand.
My process is diagnosis‑first: I audit what you have, name what’s misaligned, and propose one clear direction instead of ten random options. Then I turn that into a focused identity system (logo, typography, color, layout rules, examples) so you & your team can make consistent decisions without guessing.
If you’re looking for fast, cheap decoration, I’m not your guy. If you want a brand that holds under pressure, in decks, websites, pitches, and campaigns, send me your current materials and I’ll tell you where the wobble is and how we can fix it.
Steps for completing your project
After purchasing the project, send requirements so Borjan can start the project.
Delivery time starts when Borjan receives requirements from you.
Borjan works on your project following the steps below.
Revisions may occur after the delivery date.
Intake & Brand Analysis
I study your positioning, audience, and competitive space to understand exactly what the name needs to communicate and who it needs to land with.
Naming Exploration
I explore naming directions: functional, abstract, evocative, founder-led, and identify which approach fits your brand strategy best.