ENTREPRENEUR COACH | CEO | BUSINESS STRATEGIST | AI & AUTOMATION STRATEGIST
I am not a motivational business coach. I am an entrepreneur who coaches entrepreneurs.
I'm Katrina Roddy, Founder and CEO of The Corporate Breakup, LLC. I spent more than 30 years in corporate America before building a portfolio of work centered around entrepreneurship, education, business strategy, operations, and artificial intelligence.
Today, I lead two primary bodies of work: Classroom2Career (C2C)** and **TCB Vinyasa™
CLASSROOM2CAREER: BUILDING ENTREPRENEURS
I created Classroom2Career to teach entrepreneurship through experience, not theory.
C2C has grown from an idea into a multi-year entrepreneurship and career-readiness initiative serving hundreds of students through schools and community partnerships. I have secured and managed multimillion-dollar grant-funded initiatives supporting this work while also developing earned-revenue models designed to make the organization sustainable beyond grant funding.
Building C2C has required me to do far more than develop curriculum.
I have built and led teams of employees, educators, independent contractors, consultants, and strategic partners. I have developed partnerships with schools, corporations, nonprofits, government agencies, and community organizations. I have negotiated contracts, managed budgets, developed new programs and revenue models, built operational infrastructure, and made the difficult decisions that come with growing an organization.
I know how to take an idea and build the people, partnerships, funding, systems, and execution around it.
TCB VINYASA™: AI, AUTOMATION & OPERATIONS
Through TCB Vinyasa™, I work at the intersection of business operations and artificial intelligence.
AI should not be added to a business simply because it is popular. I look at how the business actually operates first.
Where is time being wasted?
What is repetitive?
Where are leads being lost?
What information isn't being captured?
What should be automated?
What should remain human?
What systems aren't talking to each other?
Where has the owner become the bottleneck?
From there, I help identify practical ways AI, automation, workflows, and better operating systems can support the business.
That perspective also influences my coaching. Sometimes a business-development problem isn't a sales problem. It is a follow-up problem, a systems problem, a capacity problem, a positioning problem, or simply a failure to execute consistently.
HOW I COACH
I work with entrepreneurs and professionals who already have knowledge, experience, relationships, and ideas but need greater clarity about how to turn those assets into business.
My coaching is direct, strategic, curious, and execution-focused.
We may work on business development, positioning, relationships, partnerships, revenue opportunities, operations, leadership, AI, or prioritization. But I am always interested in the same fundamental question:
What are we trying to build, and are your current actions actually moving you toward it?
I will challenge assumptions. I will ask questions. I will tell you when I believe you're pursuing too many things. I will help you identify opportunities you may be overlooking. And when appropriate, I will tell you that an idea probably isn't worth your time.
I expect the same level of seriousness from my clients.
VALUE MY TIME (AND YOURS)
I am an active CEO. I run businesses, lead a team, manage funded initiatives, develop partnerships, make strategic decisions, and continue building my own organizations.
Coaching is not theoretical work for me.
Because of that, I am intentional about the clients I accept.
I work best with people who are prepared to make decisions and execute between conversations. If you're looking primarily for encouragement, endless brainstorming, or someone to give you a long list of ideas you have no intention of implementing, I am probably not the right coach.
If we agree that something needs to happen, I expect movement.
That doesn't mean every strategy will work. Entrepreneurship doesn't work that way. We try. We measure. We learn. We adjust.
Strategy → Execution → Results → Reflection → Adjustment.
EXPERIENCE & CREDENTIALS
I bring more than 30 years of corporate experience and nearly a decade of entrepreneurial experience to my work.
I am the author of *Steal Your Skills from Corporate*, a Goldman Sachs 10,000 Small Businesses graduate, and a member of Forbes Coaches Council.
But my strongest qualification is simpler:
I am actively doing the work!
I understand what it means to sell an idea, build relationships, secure funding, lead people, manage cash and capacity, develop systems, make mistakes, change direction, and keep building.
If you're serious about building something and you're prepared to do the work; we'll have plenty to talk about.
Giavanna R.
Senior Brand Designer | Packaging, Identity & Marketing Systems
Senior brand designer with 10+ years of experience building identity systems and packaging for wellness, CPG, and breakthrough therapies and regulated industries, including cannabis and psychedelic-adjacent brands.
I help founders turn early product ideas into clear, scalable brands that work across packaging, marketing, and digital platforms.
Whether you're launching a new product or repositioning an existing brand, I design cohesive visual systems that make your business recognizable and credible.
CORE SERVICES:
✰ Brand Identity Design
✰ Brand Strategy & Positioning
✰ Packaging/Label Design
✰ Brand Guidelines & Design Systems
✰ Ongoing Design Support
✰ Brand Stewardship & Consulting
SUPPORTING DESIGN:
✰ Website/Landing Page Design
✰ Marketing Campaign Design
✰ Pitch Deck & Presentation Design
✰ Annual Report & Impact Report Design
✰ Merchandise Design
Tags: Brand Identity, Social Media Content Design, Ad Design, Ongoing Design, Packaging Design, CPG Branding, Wellness Branding, Cannabis Branding, Psychedelic Branding, Brand Guidelines, Logo Design, Product Packaging, Adobe Illustrator, Figma
I have built and sold 5 companies, 3 for clients and two of my own, both developed from zero annual revenue to $47M and $210M annual sales each.
I have considerable experience writing and reviewing business plans and providing coaching to help businesses launch or accelerate growth. My background is in leadership coaching and training for entry-level and senior sales teams.
With a background in startup launches, I have a keen understanding of the needs in developing marketing strategies that are realistic, affordable, and quickly executed.
Key skills :
• Business Planning - long and short term
• Business Health Check & turnarounds
• Sales strategy coaching
• Due diligence for purchase and fund raising - creation of fund raise documents
• Leadership coaching & training
Beka K.
Sales Copywriter: Funnels, Ad Copy, Email Campaigns
Chicago, Illinois
$29/hr$29 per hour4.8 (6) 10 jobs $700+ total earnings
𝐈'𝐥𝐥 𝐜𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 𝐚𝐧𝐝 𝐬𝐡𝐨𝐰 𝐲𝐨𝐮 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐲 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐝𝐫𝐢𝐯𝐞 𝐦𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬...
... 𝐛𝐨𝐨𝐤 𝐦𝐨𝐫𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐦𝐨𝐧𝐞𝐲 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐬𝐩𝐞𝐧𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤.
I’m sure you’ve done at least a few of these things in the past.
– Tried writing your own copy with AI but didn't get the desired results.
– Hired freelancers who overpromised and underdelivered.
– Scrolled through a jungle of “copy experts” who promised to 10x your sales in 30 days.
Your head’s probably spinning from all the copy-pasted proposals…
And ChatGPT-generated profile descriptions.
So I’ll cut through the B.S.
You aren’t looking for “words that sparkle” or fluff that wins poetry contests.
You're here for COPY that brings real & qualified leads through your door....
...and keeps customers coming back like it’s Black Friday every week.
𝐒𝐨 𝐰𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐡𝐨𝐨𝐬𝐞 𝐦𝐞 𝐨𝐯𝐞𝐫 3,677+ 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫𝐬 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤?
Great question. Here's why...
- I’ve been in the Elite Copy Mastermind for the past 6 months...
A mentorship where we break down the marketing systems behind brands doing 7 and 8 figures like Tai Lopez’s.
- I completed Kyle Milligan’s Copy Squad Course...
Where I learned how to trigger the 4 big emotions that make people smash that “Buy Now” button.
(Kyle wrote for Agora Financial and brought in $50M+ in a single year.)
- I spend 4–5 hours a day breaking down high-converting sales pages, emails, and ads…
And built a swipe file full of winning funnels from top B2B, e-com, and info product brands.
Not just for inspiration—but to pull proven ideas straight into your strategy.
𝐖𝐡𝐨 𝐝𝐨 𝐈 𝐦𝐨𝐬𝐭𝐥𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡?
– eCommerce brands like wellness, D2C companies, etc.
– Service-based businesses like consulting firms, marketing agencies, etc.
– Tech companies like tech startups, SaaS platforms, etc.
So if your business falls into one of those buckets…
𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐈 𝐜𝐚𝐧 𝐰𝐫𝐢𝐭𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝:
👉 𝐂𝐨𝐥𝐝 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐂𝐨𝐩𝐲: Advertorials/ Listicles, Ad Copy / Ad Scripts for Meta, TikTok, and Google that grab attention faster than a toddler spotting candy—and drive instant clicks.
👉 𝐅𝐮𝐧𝐧𝐞𝐥𝐬: Sales Pages / Landing Pages / VSL Scripts that overcome every possible objection and pull in $10K–$50K from leads who used to scroll right past you.
👉 𝐖𝐞𝐛 𝐂𝐨𝐩𝐲 that earns trust better than your dog trusts anyone holding a treat—positioning you as the obvious choice in your niche.
👉 𝐄𝐦𝐚𝐢𝐥 𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬, 𝐂𝐨𝐥𝐝 𝐄𝐦𝐚𝐢𝐥𝐬, 𝐚𝐧𝐝 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬 that feel personal, build long-term loyalty and sell without sounding like a used car pitch.
👉 𝐋𝐢𝐬𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 that keeps your emails in the inbox, not spam or promo. Plus, I’ll send under-the-radar campaigns that sell like crazy without burning your list or killing your reputation.
𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫 𝐰𝐡𝐨'𝐬 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧 2026 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 𝐰𝐡𝐨…
✅ Helps you get the trust of your leads.
✅ Delivers on time, every time.
✅ Digs up unique angles that help you stand out from your competition...
…Shoot me a quick message and let’s book a 15-minute call.
Talk soon,
Beka
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Verified
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Verified
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Verified
Summa Linguae
How do I hire a Business Coach near Chicago, IL on Upwork?
You can hire a Business Coach near Chicago, IL on Upwork in four simple steps:
Create a job post tailored to your Business Coach project scope. We’ll walk you through the process step by step.
Browse top Business Coach talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Business Coach profiles and interview.
Hire the right Business Coach for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Business Coach?
Rates charged by Business Coaches on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Business Coach near Chicago, IL on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Business Coaches and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Business Coach team you need to succeed.
Can I hire a Business Coach near Chicago, IL within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Business Coach proposals within 24 hours of posting a job description.