Hire the Best Copywriters

Howdy 👋 I’m Kristina. I've been a Senior Copywriter, Brand + Marketing Strategist & Journalist for 16 years with a Masters Degree in Communications & Journalism. My secret sauce? I help eCommerce brands and forward-thinking businesses make BANK with clear-as-day messaging and custom-fit sales strategy. Translation: I'll help take your copy from plain (read: boring) vanilla to cookies 'n' cream (with a cherry on top). But not just any ol’ “let’s throw it at a wall and see what sticks” type of copy… …Human-generated copy that WORKS. Because it… + Speaks your customers’ language (uses the words and phrases that THEY use) + Responds to your prospects’ deepest fears, hesitations and desires + Relies on persuasion techniques and sales psychology to get people to take ACTION ...Zero-guesswork, zero-fluff copy that CONVERTS! No AI robots required (except for some pretty polishing and proofing). I have been trained by Copyhackers (the company that coined the term "conversion copywriter") and I’ve worked with more than 300+ brands in the DTC and B2B space on copywriting and marketing campaigns. We’re talking 8-figure heavy hitters to scaleable startups. In short? I love turning big, audacious ideas into real, money-making strategies. So if you're ready to get your most skeptical prospects LEAPING over the fence and sprinting to checkout? Send me a message and let's talk. ⭐In a nutshell... here's what I do ⭐ 📣 Specialising in Conversion Copywriting, Sales Messaging, Tone of Voice Development and Marketing + Brand Strategy. 📣 Psychology-backed sales strategies that help you connect with your customers. ✅ 16+ years writing for 6, 7 & 8 figure eCommerce and B2B brands Capabilities: ■ website copy ■ social media copy ■ SEO optimised website copy ■ blog copy ■ product page copy ■ sales funnel copy ■ landing page copy ■ course landing page copy ■ email copy ■ press release copy ■ VSL and script copy ■ brochure copy ■ webinar copy (including landing pages, email scripts and follow up email scripts) ■ podcast copy ■ strategic partnership outreach email scripts ■ tone of voice development ■ packaging copy & product naming ■ brand naming ... and more! INDUSTRIES I LOVE Beauty, Wellness, Health, Nutrition, Travel, Food, Real Estate, Tech, Interiors, Fashion, Fitness, Spirituality, Sustainability, Real Estate, Architecture, Property, Numerology, Energy Healing, Bioenergetics, Yoga, Spirituality, Dating, Relationships, Tarot, Organic Food, Gardening, Online Courses, Marketing, Eco Living, Personal Care, Crypto, Finance, Tech. ⚡Don't just take my word for it! Here's what a few of my clients have had to say about my work ⚡ 🏆 A few recent client reviews on Upwork describing the quality of output and value that you can expect from working with me: "Kristina really over-delivered on the project and was by far the most enthusiastic and proactive copywriter I've worked with so far. Which makes a huge difference in collaborations. Her work was also really on brand." "Kristina was phenomenal with this project. The copy she helped create was punchy, powerful and went above and beyond our expectations. We were seriously impressed with the quality of work and loved collaborating creatively with Kristina as an individual. Would definitely recommend you work with Kristina if searching for an experienced, talented copywriter. " "In the beginning I wasn’t sure if I actually needed a copywriter or of the value one could add, but boy am I happy that during my search I found Kristina! From the very beginning I felt like I had a partner who was equally excited and keen about my new business and website. Kristina’s communication and professionalism made working with her a pleasure, the end result was web copy and tone of voice that I’m so happy with and couldn’t have gotten it anywhere near that level myself. I will continue to work with Kristina for marketing and SEO services and I would highly recommend working with Kristina to anyone." ⭐ Reviews from past long-term clients: “Kristina single-handedly transformed our business. Before working with her, our brand lacked the tone and personality needed to reach a very niche audience. Kristina helped give the brand an actual personality and helped develop our strategic messaging and marketing, which led to high growth in our oral care sector. People still comment on how clever our website copy is.” - Sabrina, Founder, Keeko Oral Care "Because of Kristina’s blog posts, we experienced a 30%+ increase in blog traffic to the website month to month.” - Hayden, Founder, Zea Organic "Our email open rates and website click-through numbers have increased exponentially since working with Kristina. She writes with lots of personality and goes the extra mile to nail our brand voice through sales psychology and getting to know our customer intimately." - Louise, Marketing Manager, Vitality Brands

MOST MESSAGING PROBLEMS AREN'T CREATIVE PROBLEMS Clarity is. That’s what’s missing. Strong ideas buried in language that’s too dense, too vague or trying too hard to sound like marketing or advertising. I’m TS — Senior Copywriter with 28 years of experience. I write with intention and precision. I help you turn unclear or complex messaging into clear, credible copy that gets attention and drives action. My focus is simple: Make your message easier to understand so your audience knows what you offer and why it matters immediately. Experience 28 years as a copywriter in major agency environments, including: Leo Burnett, Energy BBDO, FCB Chicago, Walton Isaacson. Brands include: Intel, HP Financial Services, Capital One, Siemens, Xero Cloud Accounting, Ziploc, and others. What clients hire me for... Usually one of two things: New copy that needs to be created from scratch Existing copy that isn’t working and needs clarity and structure What I work on: • Website copy (home, services, about pages) • Landing pages • Campaign and advertising copy • Email copy • Ad copy • Rewriting or tightening existing messaging • Copy editing for clarity, structure, and tone • Turning complex ideas into simple, usable language • Light messaging audits and refinement • Brand voice development • Video scripts • Brochures/DM • Social media copy What’s actually going wrong (most of the time): It’s not a writing problem. It’s usually one or more of: unclear positioning unfocused structure too many competing messages language trying too hard to “sound like marketing” My job is to remove that noise. Industries I work well in: • Mission-driven businesses • Coaches, educators, and practitioners • Wellness, meditation, and personal development • Nonprofits and community organizations • Small service-based businesses • Purpose-driven founders and solo entrepreneurs • Organizations helping people communicate, learn, or improve life How I work: Direct. Intentional. Precise. I don’t start by writing. I start by figuring out what you’re actually trying to say. Then I rebuild it into language that is: simple structured authentic usable immediately I work well in live collaboration sessions and focused environments where decisions actually get made. Working style: Clear. Direct. Easy to work with. Responsive. Emotionally intelligent. No unnecessary complexity. I don’t overcomplicate things. I make the message clear so the copy does the heavy lifting. Let’s work together If your messaging feels unclear, overworked, or not landing the way it should, I can help you tighten it carefully with clarity and authenticity. Send me a message and tell me what you’re working on— I’ll let you know what I would change before we start anything.

Do you need a proven copywriter with relevant tech industry experience who can speak directly to your target audience and convince them to act? You're in the right place. Creating compelling content in the tech landscape requires a very specific skill set. B2B buyers, especially in highly technical industries, are often skeptical, logical, creative, and analytical. When making a decision, these potential customers search out content from reliable and trustworthy sources. They can often tell the difference between a marketing writer working in a silo vs. content produced by a subject matter expert. You need to hire a writer who really understands the complex and competitive landscape of B2B technology. That's where I come in. I help leading B2B tech and software companies get more leads, more sales, and more revenue. I’m able to: ✔️Write accurate, engaging, and compelling content and copy ✔️Swiftly grasp complex technical services and products. ✔️Use my deep insight of the multi-stakeholder B2B buyers’ journey to increase build trust, increase conversions, and reduce churn ======================================================= My Process (aka how the magic happens) 📞 Discovery Call: We’ll hop on a call to explore mutual compatibility. Selectivity ensures I can provide maximum value. If I don’t think that I can increase your leads, impact, and revenue, I will provide you with a few actionable tips and a referral. If I can help you, we’ll start a contract and I’ll begin work. 📊Research & Planning I’ll conduct in-depth market research and a competitor analysis. I’ll also pinpoint your brand's unique voice and messaging needs. If necessary, I will also conduct interviews with SMEs in your company. 🖋️ Crafting Your Copy With me in the writer's chair, you can focus on high-level tasks. I’ll create worry-free copy with your business in mind. ⏳ Timely Delivery You’ll receive the first draft on or before your deadline. While I usually get it right the first time, I’m happy to make revisions based on your feedback. I want you to be 100% satisfied with the deliverable. ========================================================= What Makes Me Different Exceptional Content Marketing and Copywriting Skills I craft compelling narratives that captivate, inform, and convert, ensuring your message stands out in the crowded B2B tech landscape. You’ll not only get a copywriter, but a thought partner who understands what it takes to succeed in a highly competitive market. Advanced Technology, SaaS and Cybersecurity Expertise Do you find yourself explaining what your business model, services, or even what end-point protection is to copywriters? In a world of generalists, it can be hard finding someone “who just gets it.” I have extensive experience working with tech companies. I provide strategy, content, and copy for that converts without you having to hold my hand or teach me the features of your product or service. With my knowledge, I can work alongside your SMEs to create compelling content for every stage of the customer journey. Established Upwork Expert Copywriting and content marketing isn’t my side gig. When you work with me, you’re getting an expert. With over 100,000 USD earned and a 100% job score, I take Upwork seriously. This means I will only send a bid or accept a job invite if I am sure that I can exceed your expectations. Ongoing Education and Training I take my job very seriously. I've invested thousands of dollars to make sure that I'm the best copywriter I can be with workshops, courses, and trainings. I'm also part of an amazing copywriting community, so I have access to some of the best minds in the business. =============================================================== Reviews “Nicole gets it. I didn’t have to explain our technology. She did research and ran with it, resulting in a final product that is lightyears ahead of what our experience with other copywriters.” - CEO of managed IT services firm "Nicole's ability to take complex tech speak and actually make it into something you want to read is unmatched. Sharp, on point, and really clean copy."- Director of Content Marketing at a SaaS lead generation company "Nikki was awesome! I had a very tight timeframe to turn around my website copy, and she delivered above and beyond! She was able to understand and articulate my company's voice and tone quickly, offered creative suggestions, and was great to collaborate with. I will definitely be hiring her for future projects!"- B2B Consultant and Coach ============================================================= Next Steps If you’re interested, please send me a personalized message. I get a lot of invites, but I guarantee a response if you’ve read my profile. I’m happy to jump on a quick call. If I can’t help you, I will point you in the right direction or give you actionable content marketing tips that you can use.

🎯 𝗔𝗰𝘁𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 🏆 𝗧𝗼𝗽 𝟯% 𝗨𝗽𝘄𝗼𝗿𝗸 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿. ⚙️ 𝗦𝗮𝗮𝗦 & 𝗧𝗲𝗰𝗵 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. If you need the right words to convert your visitors into conversions, invite me to your project on Upwork or send me a direct message to kick off a conversation exploring how we can support each other. ⭐⭐⭐⭐⭐ ❝ Tim understood the assignment and delivered top-notch, I enjoyed doing this project with him and I recommend him to any one looking for great copywriting skills.❞ - Shahla Cox Head of Marketing, USESI ⭐⭐⭐⭐⭐ I never forget that top-notch copywriting is not about how many people your content reaches. Instead, it's about the number of people who convert. Here are three principles I integrate into every piece of content: 1️⃣ Short Attention Spans - Always remember you have 5 seconds or less to catch and hold someone's attention. 2️⃣ Integrate Pain Points & Outcomes - Great copies help readers deeply connect with the issue they are looking to solve and what it feels like to solve it. 3️⃣ One Chance - Every piece of my copy knows it gets one short chance to hit its mark. Here’s a highlight of the type of work I commonly support my client with: ✅ Direct Response & CRO Focused Copywriting ✅ Websites, Landing Pages & Sales Pages ✅ Product & Service Descriptions ✅ Email Campaigns (Mailbird, ActiveCampaign, Mailchimp, etc.) ✅ eBooks & Whitepapers ✅ Articles & Blogs ✅ User Experience (UX) & User Interface (UI) Optimized Writing ✅ Internal Guides & Documents ✅ SEO Optimized Content To explore supporting each other, invite me to your project on Upwork or send me a direct message. Looking forward to chatting! ⭐⭐⭐⭐⭐ ❝ Great Freelancer, always submits on time, also writes amazing and professional content! Overall really satisfied with his work and would recommend him to anyone. ❞ - Imants Barkans Co-founder, KT Serviss ⭐⭐⭐⭐⭐ 𝗛𝗶𝘁 𝘁𝗵𝗲 “𝗠𝗲𝘀𝘀𝗮𝗴𝗲” 𝗯𝘂𝘁𝘁𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆!

Early 2024, I was working 12-hour night shifts on an oil rig in the North Sea. Freezing my ass off. Left eye twitching from too much caffeine & lack of sleep... Every spare second I had, I'd be squinting at my phone, studying Stefan Georgi and Ning Li's emails, trying to absorb how the masters wrote. These days, I'm a direct-response copywriter specialising in video ad scripts for e-commerce brands... I help ecom companies create scroll-stopping video ads that convert cold traffic into buyers. And I get to do it from anywhere that ISN'T a freezing oil platform in the middle of the ocean... You can probably relate to that time you started a business and you basically had a job and a business and you didn't sleep...yep, I get it! Yes, I've worked in info products too, but I'm ALL in on D2C ecom now - I'm obsessed with it, I love it... Here's some of my recent client experience: Creative Strategist at Responsiv Marketing Agency - A 7-figure agency trusted by Brad Lea, Codie Sanchez, Entrepreneur.com, and William Stern. I was responsible for the creative strategy behind webinar and in-person event funnels for 7-figure real estate coaches (Rhea Campbell + Matt Poechman). Cardiff.co -Creative strategy for affiliate funnels for an 8-figure financial lending company that's lent out $10BN+ since 2004. D2D Experts- Owned email marketing (36K+ contacts) for 3 offers inside a 7-figure service business training company ($11M ARR). Ads & Funnels (Agency) -Wrote 500+ emails across 10+ different coaches and course creators' offers for a multi-6-figure marketing agency trusted by Dr. Sonja Y. Stribling, Caleb Fowler, and Devin Zander. Live Primal Being - Directed email marketing, automations, and deliverability optimization for a multi 6-figure D2C health supplement brand. What I'm all about: I'm obsessed with the research process... Before I write anything, I dig into Amazon reviews, Reddit threads, Facebook groups, industry forums...anywhere the target audience is talking about their problems. A little bonus if you're in info, I will study your previous calls to go even deeper to acquire your voice. Because the best copy doesn't come from clever writing. It comes from listening closely and using the exact words people already think in. I use AI for research and ideas...but I always write, because I love it and I don't have time to sit and argue with bots to get the copy correct... AI can generate words fast. But it can't replicate the rhythm, personality, and emotional specificity that makes copy actually convert. And right now, inboxes and ad feeds are flooded with AI-generated copy that all sounds the same. Same hooks. Same angles. Same vague promises. Which means if your email or ad sounds like everyone else's, you're invisible. So instead of relying on AI to give me the same "research" everyone gets, I do the work: Deep VOC research... I find the exact language your audience uses when they're frustrated, excited, or skeptical... Offer positioning... clarify the promise, mechanism, and differentiation so your funnel has a clear through-line. Emotional mapping... I map out what they believe now vs. what they need to believe to buy. Natural language editing ... rewrite until it sounds like a real person talking, not a corporate presentation. Beware, I will probably ask a TON of questions until I get everything dialled in :) Here's what previous clients have said: "99% of copywriters don't deliver on the project. Not only did Cameron deliver, but he over-delivered... I'm very impressed with his aptitude and ability to utilise in-depth research. I look forward to getting him on my team full time." — Jake, Founder of Multi 6-Figure Agency Aastra "I am thoroughly impressed with Cameron's work and professionalism. It's rare to find a freelancer who combines such high-quality writing with excellent communication and attention to detail. I am looking forward to continuing our collaboration on future projects and highly recommend Cameron to anyone in need of top-notch copywriting." — Tom, Founder of NM3 Ltd What I can help you with: Email Marketing- Broadcast emails, autoresponders, nurture sequences, reactivation campaigns Funnel Copy- VSLs, sales pages, webinar slides, landing pages Video Ad Scripts -Meta, Instagram, YouTube ads that convert Offer Positioning -Clarifying promise, mechanism, and differentiation Email Systems- Automations, deliverability, and optimization My promise to you: ✅ In-depth research (I won't touch the keyboard until I understand your audience) ✅ Clear communication (regular updates when we work together) ✅ Revisions until you're happy (If the first draft misses, I'll rewrite it until you're 100% satisfied) ✅ On-time delivery (I don't miss deadlines) If you need a copywriter who combines high-quality writing with in-depth research and attention to detail... Drop me a message and let's see if there's a good fit here :) Cameron

With more writers on Upwork than mirrors in Donald Trump's office, you have an important decision to make. Do you want a copywriter who sold their soul during the AI-Pocalypse — churning out bland, pre-chewed content while sipping oat milk lattes in Starbucks... Or a human who takes the time to understand your target audience and pain points, and crafts emotionally-resonant copy that sounds like your unique brand, not a digital parrot regurgitating buzzwords? BREAKING NEWS: I stayed human. While my colleagues became prompt-chugging zombies who outsourced their writing to toasters with Wi-Fi, I honed my talent and discovered the best strategies for supercharging growth for B2B and B2C brands. Sure, AI can string words together at lightning speed, but it comes with a high cost. Because what AI doesn't have is the one thing that's needed to deeply connect with your prospects and motivate them to take out their credit card—empathy. Empathy can't be coded. Your synthetic scribe can't feel the real frustrations, desires, or dreams of your target audience. So you'll never earn their trust, and turn passive readers into loyal customers. Empathy is my superpower! By deeply understanding your audience's pain points—and what's driving them beneath the surface—my copy blends emotional intelligence with proven sales strategy for sustainable growth. Because in a world drowning in AI-generated copy, what stands out isn't more of the same—it's copy that actually sounds human. Because it is. Still trusting your content to a bot with a thesaurus? Here's what I bring to the table instead: ✅ Cold Emails with human hooks, not robotic "just circling back" clichés ✅ Email Campaigns that convert—not written by a copy-vomiting robot mistaking buzzwords for persuasion ✅ Newsletters that don't sound like they were written by a slightly confused intern named GPT ✅ Video Scripts with rhythm, voice, and zero cringe — because AI can't write for ears ✅ Articles, Blogs & E-Books that sound like people wrote them — because one did ✅ Website Copy that connects like a conversation, not a corporate compliance bot in a blazer ✅ Direct Mail written by a human, not a printer possessed by AI that's selling discount roofing ✅ PPC Ads that grab attention without screaming like an algorithm on Adderall ✅ LinkedIn Profiles & Messaging that sound like you, not a bot pretending it understands networking ✅ Ghostwriting that sounds like you—not me, not HAL, not some guy named Brad from Fiverr Need copy that doesn't sound like Siri on improv night? Let's talk.