Hire the Best Copywriters

With more writers on Upwork than mirrors in Donald Trump's office, you have an important decision to make. Do you want a copywriter who sold their soul during the AI-Pocalypse — churning out bland, pre-chewed content while sipping oat milk lattes in Starbucks... Or a human who takes the time to understand your target audience and pain points, and crafts emotionally-resonant copy that sounds like your unique brand, not a digital parrot regurgitating buzzwords? BREAKING NEWS: I stayed human. While my colleagues became prompt-chugging zombies who outsourced their writing to toasters with Wi-Fi, I honed my talent and discovered the best strategies for supercharging growth for B2B and B2C brands. Sure, AI can string words together at lightning speed, but it comes with a high cost. Because what AI doesn't have is the one thing that's needed to deeply connect with your prospects and motivate them to take out their credit card—empathy. Empathy can't be coded. Your synthetic scribe can't feel the real frustrations, desires, or dreams of your target audience. So you'll never earn their trust, and turn passive readers into loyal customers. Empathy is my superpower! By deeply understanding your audience's pain points—and what's driving them beneath the surface—my copy blends emotional intelligence with proven sales strategy for sustainable growth. Because in a world drowning in AI-generated copy, what stands out isn't more of the same—it's copy that actually sounds human. Because it is. Still trusting your content to a bot with a thesaurus? Here's what I bring to the table instead: ✅ Cold Emails with human hooks, not robotic "just circling back" clichés ✅ Email Campaigns that convert—not written by a copy-vomiting robot mistaking buzzwords for persuasion ✅ Newsletters that don't sound like they were written by a slightly confused intern named GPT ✅ Video Scripts with rhythm, voice, and zero cringe — because AI can't write for ears ✅ Articles, Blogs & E-Books that sound like people wrote them — because one did ✅ Website Copy that connects like a conversation, not a corporate compliance bot in a blazer ✅ Direct Mail written by a human, not a printer possessed by AI that's selling discount roofing ✅ PPC Ads that grab attention without screaming like an algorithm on Adderall ✅ LinkedIn Profiles & Messaging that sound like you, not a bot pretending it understands networking ✅ Ghostwriting that sounds like you—not me, not HAL, not some guy named Brad from Fiverr Need copy that doesn't sound like Siri on improv night? Let's talk.

Hello! My name is Erin Nayler. I'm a professional athlete and a copywriter from New Zealand (currently based in Sweden). Over the past five years, I have become passionate about marketing and copywriting. I love to write copy that grabs the reader's attention and converts. Before putting pen to paper, I will take my time to really understand your company and clients. I take pride in my work and I would love help you reach your business objectives and drive better results through the power of words. I have five years of experience working on website copy, email sequences, sales pages, and landing pages. I have lived in five countries and worked for clients all over the world, including marketing agencies. I am now looking to retire from my job as a professional athlete and pursue my passion for copywriting full-time. My educational background: - BSc in Biological Sciences - Graduate Diploma in Marketing - Graduate Diploma in Sustainable Management - Diploma in Health If you are looking for a dedicated and reliable content or copywriter, I would love to hear from you. Thank you, Erin

Most copywriters try to create NEW thoughts in your prospect's mind. New angles. New desires. New reasons to buy. That's expensive, slow, and mostly wrong. Your customer already has beliefs, fears, and frustrations sitting in their head. The job isn't to invent new ones. It's to find the thoughts already there and connect them to your message. When you get that right, your copy doesn't feel like an ad. It feels like someone read their mind. That's the only thing I do. 🔢 The numbers, since you'll want them: $38K/month in ad spend. 8.34× peak ROAS. Skincare brand. $33.5K/month. 6.6× peak ROAS. Home and lifestyle. Landing page CVR: 1.2% to 3.8% after one rewrite. Here's how I actually work. I didn't start in marketing. I started in engineering. Which means I don't look at copy the way most people do. Most copywriters rely on instinct. Some rely on formulas. I rely on structure - a research-driven process built on consumer psychology. Before I write anything, I go looking. Reviews, forums, competitor ads, customer interviews. I find the exact language your customer uses to describe their problem, their hesitations, and what finally made them act. Then I build the creative around what I find. The research isn't an add-on. It's how every project starts. Non-negotiable. 🛠️ What I do: Creative Strategy (Meta + TikTok) - consumer psychology research, hooks, briefs, and scripts built to scale CRO Copywriting - sales pages, landing pages, and funnels written to convert, not just to read well Website Copy - positioning and messaging that sounds human and doesn't put visitors to sleep VSL and Ad Scripts - structured to hold attention long enough to actually sell something Brand Messaging - voice, tone, and framework that makes everything else sharper ❌ Who should NOT hire me: If you want fast, cheap copy with no research phase - I'm probably not your guy. If you need something by Thursday with no time to understand your customer - same. If you think copywriting is just "making things sound good" - we'll just frustrate each other. ✅ Who SHOULD hire me: DTC brands running paid social who need creative that scales, not just looks good in a deck. Founders tired of copy that reads well in a Google Doc and dies in the market. Brands who want the thinking done properly before the writing starts. ⭐ What my clients say: "Hamza transformed my website in under three weeks. Conversions went from 1.2% to 3.8%." - Pita Dhaliwal, Business Owner "A strong grasp of buyer psychology and the ability to think strategically about both brand and direct response." - Matt Mason, Director of CRO, Modern AI "One of the best players in the game. I now come to him on a regular basis." - Joshua George, Founder, Clickslice Send me a message with your biggest copy challenge and what you've already tried. I'll come back within 24 hours with one specific thing I'd look at first. No pitch, no proposal. Just a straight answer. Talk soon, Hamza P.S. I'll show you one existing thought pattern in your market that you can use immediately -- whether you hire me or not.

Your story is POWERFUL. Your copy isn't carrying it yet. ⭐⭐⭐⭐⭐ "Anne is an incredibly talented writer and editor and takes seriously the intent of the copy, not what any certain type of copy is supposed to sound like. Her willingness to listen and connect to my goals is such an asset ... !" Halley, Therapist 🚨 You know what you offer is valuable. You've tried to write it down, and something gets lost every time. Not quite right. Not quite you. Not quite what makes the right person stop and say, "This is exactly what I've been looking for." So you rewrite it. The version you have now is better, but you still wouldn't send a dream client there without a knot in your stomach. You're tired of copy that's technically fine but doesn’t move anyone. You're done handing your story to someone who treats it like just another writing project. Content that connects is written for a specific human in the middle of a specific struggle who needed to feel understood before they could feel convinced. 🎯 I'm a Narrative Intelligence Strategist. I bring the psychology, the audience research, and the strategic thinking that happens before the writing. So your ideal client arrives at your page uncertain, guarded, and then finds themselves thinking, "They actually get it." Audience and ideal client research so your messaging meets the right person where they are. Brand positioning and story development so everything you publish sounds like one coherent, trustworthy voice. Copy editing and story editing rooted in emotional intelligence so the draft that's almost right becomes the version you're proud to send anywhere. Three months from now, your website works while you sleep. Your launch lands with people who were ready to say yes before they finished reading. That's the work. 🚀 ⭐⭐⭐⭐⭐ "It wasn't generic filler; it was thoughtful, strategic writing that actually represented who we are." Denzil, EconomyAI WORK WINS 📈 Real estate listings. 78% sold in UNDER 10 DAYS. 100% sold within 30. Listing copy built around buyer identity, not property features. 📣 Local business feature. One story, written for the right reader. One weekend later, the owner felt it in his business. ⚡ Pre-launch service pages. Figma copy reviewed, restructured, and sharpened for conversion before launch. Positioning anchored to ideal client research. 🏆 Invited by The Daily Meal to join its Culinary Content Network. Based on the quality and consistency of published blog content. 🎯 Therapist website copy. Existing pages refined for clarity, emotional resonance, and audience fit. The kind of copy that makes the right client feel found. ⭐⭐⭐⭐⭐ "Anne is exactly what I need to write my memoir! Her style of writing is compelling and excellent." Jenna IS THIS YOU? ▶️ You're a therapist, founder, service professional, or someone with a story that deserves to be told, and you know your messaging hasn’t found its full impact yet. ▶️ You're willing to answer a few questions about your audience, your goals, and what you're trying to accomplish. ❌ You need high-volume content output on a tight turnaround with no discovery process. The discovery that shapes the work is brief, but it's non-negotiable. ⭐⭐⭐⭐⭐ "Anne is one of the best copywriters I've worked with given her attention to detail and thoughtfulness. She really tries to understand your business, tone, and online persona. I've already rehired her for another project." Farah, Real Estate Client WHAT WORKING TOGETHER LOOKS LIKE 🔍 Your website sounds like you wrote it for Google instead of for the person you want to help. I research your audience, map their emotional journey, and rebuild your messaging around what they need to feel before they trust you enough to reach out. ✍️ You have a draft, maybe several, and none of them feel right. I edit for structure, clarity, and emotional pull so the final version sounds unmistakably like you while resonating with your audience. 🎯 Your launch is fast approaching, and your positioning doesn’t feel solid yet. I do the audience research so the people you most want to serve feel seen from the first line. 📖 You have a story that needs to be told in your voice. Narrative content and memoir ghostwriting rooted in deep listening, careful voice-matching, and the patience to get it right. 🧠 Your brand sounds like everyone else who does what you do. I develop the voice, the language, and the positioning that makes yours the one people remember. ⭐⭐⭐⭐⭐ "Anne is emotionally intelligent, perceptive, and highly skilled. Her feedback was thoughtful, clear, and incredibly helpful." Kyla, KC & Co If any of this felt like someone finally put words to what you've been trying to solve, the next step is a conversation. Tell me what you're working on and where you feel stuck. 💬 Send me a message and let's chat. ⭐⭐⭐⭐⭐ "A top-tier freelancer I would strongly recommend." Rafael, Aon Data 🛡️Not sure yet? Start with my 2-hour money-back guaranteed trial. Zero risk.

Words That Sell. Copy That Converts. Profits That Scale. If your sales funnel, email campaign, or landing page isn’t making you money, it’s costing you money. You don’t need more traffic. You need better conversions. That’s where I come in. For 25+ years, I’ve helped businesses turn words into sales. Not just “nice-sounding” words—but conversion-driven messaging rooted in psychology, persuasion, and buyer behavior. My copy has generated millions in sales across industries as diverse as SaaS, eCommerce, high-ticket coaching, B2B software, real estate, and even dog training and dating advice. 🚀 Where I’m Most Useful to Your Company: ✅ Sales Letters (Long-form, Short-form, Direct Response) ✅ Landing Pages that Double (or Triple) Conversion Rates ✅ Email Autoresponder Sequences (Cold, Nurture, Re-Engagement) ✅ Sales Funnels that Move Prospects from Awareness to Purchase ✅ Lead Generation & Nurture – Get More Qualified Leads, Not Just Clicks ✅ VSLs, Explainer Videos & YouTube Ads – Video Copy that Sells ✅ Case Studies & Authority-Boosting Content ✅ AI-Powered Chatbot & Sales Copy Creation 💡 What Makes Me Different? 1️⃣ Direct-Response Focused – Every word I write is designed to sell. No fluff, no filler—just ROI-driven copy that turns browsers into buyers. 2️⃣ Proven, Repeatable Results – My work isn’t guesswork; it’s built on data-driven frameworks from MECLABS, StoryBrand, and Gap Selling. 3️⃣ I Teach What I Do – I created The Simple Copywriting System, a self-study masterclass on copywriting that helps business owners and marketers master persuasion. 4️⃣ ChatGPT & AI Marketing Expert – I don’t just write copy—I train businesses to harness AI for rapid growth in content, ads, and sales automation. 5️⃣ FREE Value Proposition Development Session – Most businesses struggle with a weak, unclear value proposition. I help you fix this before writing a single word, ensuring your message is magnetic to your audience. 🛠 Tools & Platforms I Work With: ✔ AI & ChatGPT Marketing Tools – Prompt Engineering, AI Automation ✔ Sales Funnel Builders: ClickFunnels, Unbounce, Instapage, Leadpages ✔ Website Platforms: WordPress, Divi, Beaver Builder ✔ Email Marketing: Aweber, Mailchimp, ConvertKit, ActiveCampaign ✔ Ad Platforms: Google Ads (GDN, YouTube), Facebook/Instagram, AdRoll ✔ A/B Testing & CRO Tools: Google Optimize, Hotjar, VWO 🔥 PLUS: I’m a ChatGPT & AI-Powered Marketing Expert AI is changing the game, but most businesses don’t know how to use it properly. I’ve created an entire course teaching marketers how to leverage ChatGPT to explode sales, boost productivity, and streamline content creation. I can help you: ✅ Automate Your Content & Sales Messaging (without losing authenticity) ✅ Train ChatGPT for Your Business (so it speaks in your brand’s voice) ✅ Turn AI into a Sales Asset (from ad copy to entire funnels) 💡 Why does this matter? Because businesses that integrate AI properly are scaling faster, lowering costs, and winning bigger. Let me show you how. 🚀 Let’s Turn Your Offers into Sales Machines If you want high-performing copy that boosts conversions, increases sales, and actually moves the needle, let’s talk. I look forward to helping you scale your business with copy that sells. 👉 Click the "Hire" button, and let’s make your marketing work harder for you. - Chris

I’m an accomplished writer with a decade-long background in the field to provide my clients with exceptional work. I write and proofread daily blogs, website copy, and social media posts. With my exceptional writing, editing, and proofreading skills, I can produce engaging and error-free content that can help in increasing site traffic and sales.