You will get LinkedIn ads audit to assess wasted spend & improve results
Top Rated
Top Rated
Project details
99% of companies advertising on LinkedIn waste a substantial part of their ad budget. Are you one of them? This often happens by following advice of LinkedIn platform's representatives, relying on automation or working with freelancers and agencies without deep LinkedIn specialization.
Designed for founders and marketing teams who want clarity on whether their current campaigns really make sense, where budget may be wasted, and what should change next, this audit identifies where your ads may be losing money, why results may be weaker than they should be and what should be improved first.
I audit campaign performance, objectives, targeting, segmentation logic, offer use, ad formats, bidding, testing quality, conversion setup, and account structure.
What makes this different from a regular audit is the depth of diagnosis: I do not just comment on visible settings, but assess whether your LinkedIn ads were set up in a commercially sound way for the business goal they were meant to achieve.
I am the founder and chief consultant of SmartB2B.Marketing, with 200+ LinkedIn projects managed personally, award-winning expertise, and no outsourcing to juniors.
Designed for founders and marketing teams who want clarity on whether their current campaigns really make sense, where budget may be wasted, and what should change next, this audit identifies where your ads may be losing money, why results may be weaker than they should be and what should be improved first.
I audit campaign performance, objectives, targeting, segmentation logic, offer use, ad formats, bidding, testing quality, conversion setup, and account structure.
What makes this different from a regular audit is the depth of diagnosis: I do not just comment on visible settings, but assess whether your LinkedIn ads were set up in a commercially sound way for the business goal they were meant to achieve.
I am the founder and chief consultant of SmartB2B.Marketing, with 200+ LinkedIn projects managed personally, award-winning expertise, and no outsourcing to juniors.
Social Platform
LinkedInIndustry
Education, Energy & Utilities, Engineering & Architecture, Finance & Accounting, Government & Public Sector, HR & Business Services, Insurance, Legal, Manufacturing & Construction, Real Estate, Tech & ITLanguage
EnglishWhat's included
| Service Tiers |
Starter
$149
|
Standard
$749
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 4 days | 6 days | 8 days |
Target Audience Research | |||
Automated Feed Ads (DPA) | - | - | - |
Seasonal Ad Calendar | - | - | - |
Ad Content Creation | - | - | - |
Campaign Optimization | |||
Keyword Research | - | - | - |
Analytical Ad Report |
Optional add-ons
You can add these on the next page.
Live audit walkthrough call
(+ 1 Day)
+$150
Competitor LinkedIn ad analysis
(+ 3 Days)
+$350
LinkedIn ads custom testing plan & DIY blueprint
(+ 4 Days)
+$750Frequently asked questions
162 reviews
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AE
Anil E.
Jul 9, 2026
30 minute consultation
It was a great consultation. Kristina was concise and to the point with her deep know how on marketing and linkedin.
IA
Isaac A.
May 14, 2026
60 minute consultation
What a great experience I had with Kristine. I engaged her for a LinkedIn consultation to get a review of our current strategy, and she unpacked every single aspect of it. She's not only deeply knowledgeable in trends, algorithms, customer psychology, marketing strategy, and platform best practices, but she's an excellent communicator and although our time together was brief I walked away with a clear action plan of what to do next. Highly recommend engaging with her to help with your LinkedIn content & ads strategy.
HK
Haziq K.
Apr 9, 2026
30 minute consultation
PA
Pankaj A.
Apr 6, 2026
60 minute consultation
Kristine is an amazing Linked In consultant!
If you are serious about implementing a funnel that will drive leads and engagement through Linked In, please book a consultation with Kristine. She is detailed, honest, transparent, and very knowledgeable. In addition, her expertise will focus your efforts in the right direction for your business strategy, product suite, and target clientele.
I highly recommend her and it was a pleasure to work with her!!
If you are serious about implementing a funnel that will drive leads and engagement through Linked In, please book a consultation with Kristine. She is detailed, honest, transparent, and very knowledgeable. In addition, her expertise will focus your efforts in the right direction for your business strategy, product suite, and target clientele.
I highly recommend her and it was a pleasure to work with her!!
AO
Andrew O.
Mar 31, 2026
60 minute consultation
Very thorough and thoughtful analysis. We will engage with Kristine again.
About Kristine
Award-Winning LinkedIn Marketing Strategy & Ads Consultant/ B2B Growth
100%
Job Success
Budapest, Hungary - 8:37 pm local time
I work with companies that recognise LinkedIn as one of their most important B2B marketing channels but haven’t yet used it to its full potential. Whether you are starting from scratch or have tried and failed due to weak strategy or scattered execution, I will help you build a structured, high-performing LinkedIn system.
As a founder and chief consultant of SmartB2B.Marketing, I have personally managed over 200 successful LinkedIn projects across B2B, B2C, and event companies covering LinkedIn advertising and organic. No outsourcing to juniors. No shortcuts. Just clarity, depth and results. My clients have achieved 3–5x higher lead quality than with generic lead gen funnels, sub-€30 CPLs on highly qualified B2B LinkedIn campaigns and organic strategies that deliver weekly inbound leads. You will find case studies and testimonials in my portfolio, but the short version is this: I deliver what I promise, and I don’t work in half measures! My approach is sophisticated, non-invasive, and built for real outcomes.
I have specialised in LinkedIn for over 5 years, backed by nearly 30 years of experience in marketing and communications. I have completed advanced LinkedIn marketing certifications and stay fully up to date with every platform change, ad format, and algorithm shift.
I have been providing presentations and training on LinkedIn for B2B and B2C companies at different international events, such as AdWorld Experience (Italy), and others. And a LinkedIn marketing project for Digital Procurement World (Germany) got a Silver Award at Conference Awards.
WHAT I DELIVER:
I cover all three core pillars of LinkedIn marketing and can build a holistic strategy or focus on a specific area, depending on your needs:
✅ LinkedIn Advertising
– Campaign strategy, targeting, messaging, offer and format selection, A/B testing, optimisation
✅ LinkedIn Organic
– Content type selection, content calendar design, employee advocacy support and brand ambassador programme
✅ LinkedIn Social Selling
– Social selling strategy, LinkedIn Sales Navigator support, lead generation tactics
Beyond LinkedIn, I also offer strategic B2B marketing services that strengthen your entire funnel, such as:
- B2B content marketing strategy development
- Lead magnet creation and delivery
- B2B marketing strategy development
Plus, I provide the diagnostics and support that most overlook:
- Audits of underperforming LinkedIn marketing and ad systems, identifying what’s broken and fixing it
- Competitor analysis across LinkedIn ads, organic content, and offers
- Team training and upskilling: I regularly train internal marketing and sales teams to become LinkedIn experts
- Optimised company pages and personal profiles
Whether you need a complete system, a refined strategy, or expert-level execution, I will build it for you or provide your team with everything they need to run it in-house.
WHO GETS THE MOST VALUE FROM WORKING WITH ME?
I work best with two types of clients:
☑️ Companies ready to invest in a premium partner for LinkedIn strategy and/or execution and understanding that thoughtful, founder-level work brings far greater ROI than cheap, task-based freelancing or factory-style content.
☑️ Teams who want to execute in-house but need a crystal-clear LinkedIn blueprint with every detail mapped out, from targeting and messaging to content structure and ad formats.
Most of my clients are B2B companies, but I also work with selected B2C brands and event organisations, especially when offers are complex, the decision cycle is long, or the audience is high-value.
I also help founders and senior experts build strong thought leadership on LinkedIn, though I take on fewer personal branding projects by choice.
WHAT I VALUE AND WHAT I EXPECT FROM CLIENTS:
I care deeply about depth, quality, professionalism, and structure. I work fast but never shallow. I ask tough questions, build complete systems and I care about outcomes, not just outputs. If you share this mindset, we will get excellent results together.
WHO SHOULD NOT WORK WITH ME:
- Clients looking for the cheapest freelancer
- Those expecting to micromanage or control execution without trusting the process
- Teams that do not provide essential input
- People who miss deadlines, ghost communication or treat LinkedIn as a low-priority side task
- Anyone expecting me to execute a strategy I have not designed
If you are not serious about building a credible, effective presence on LinkedIn, I am not the right partner for you.
_________________
If you want a strategic partner, not just a task-taker bringing clarity, depth and award-winning execution to your LinkedIn marketing, let’s talk. I work with a small number of clients at a time to ensure full focus and real results.
Steps for completing your project
After purchasing the project, send requirements so Kristine can start the project.
Delivery time starts when Kristine receives requirements from you.
Kristine works on your project following the steps below.
Revisions may occur after the delivery date.
Audit scope and inputs validated
I review your assessment form, ask clarification questions, if needed, confirm audit scope (ad set or account) and check that all required access and inputs are in place before starting the analysis.
Audit and analysis in progress
I audit the selected ad set(s) or account in depth across performance, targeting, objectives, offer use, bidding, testing quality, conversion setup and likely inefficiencies.