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I help established e-commerce brands scale profitably through Google Ads and Meta Ads. I'm an Expert-Vetted E-commerce PPC & Growth Consultant with 15+ years of experience, $200K+ earned on Upwork, 100 completed jobs, and a 100% Job Success Score. My focus isn't simply managing campaigns. I work with e-commerce businesses to identify where profitable growth is being lost — across campaign structure, Shopping/PMax, product feeds, attribution, creative, landing pages and budget allocation — and build a strategy to scale. Selected E-commerce Results ⌚ Marathon Watches • +343% revenue in the first year at 6.61x ROAS • +120% revenue in the second year at 6.69x ROAS • ~$650K annual advertising budget 💎 D. Louise — Jewelry • Grew revenue from £573K to £2.4M+ in one year • Managed approximately £1M annual advertising budget 💊 Vitamart — Supplements • +30% YoY growth for two consecutive years • 6x ROAS target • $1M+ annual advertising budget 💎 Hey Harper — Jewelry • +315% revenue growth • Maintained approximately 2.5x ROAS while scaling • ~$3M annual advertising budget Where I Can Create the Most Value I specialize in established e-commerce businesses that already have product-market fit and meaningful advertising spend but need a more senior approach to profitable growth. My work typically covers: • Google Ads — Shopping, Performance Max, Search, Demand Gen • Meta Ads — acquisition, scaling, creative testing and remarketing • Google Merchant Center & product-feed optimization • Account audits and restructuring • Brand vs. non-brand strategy • Budget allocation and profitability analysis • GA4, GTM and e-commerce measurement • Landing-page and conversion-rate analysis • Growth strategy beyond the ad platforms Why Work With Me? - 15+ years in PPC and digital growth - Expert-Vetted on Upwork - 100% Job Success Score - $200K+ earned on Upwork - 100 completed jobs I hold a university degree in Marketing and certifications across Google Ads, Meta Ads and Microsoft Advertising, alongside advanced Growth Marketing and E-commerce training from CXL. I've worked across the US, UK, Canada, Australia and Europe, managing everything from established e-commerce accounts to seven-figure annual advertising budgets. A Good Fit? If you're already investing seriously in paid acquisition and want someone who can look beyond individual campaigns and determine what is actually preventing the business from scaling profitably, let's talk. I can start by reviewing your current Google Ads / Meta Ads setup and identifying the highest-impact opportunities. Pedro Menezes Pereira E-commerce PPC & Growth Consultant

✅ TOP RATED 120+ Upwork Jobs 🏢 Ex-Googler - 4 years working on Google Inc. São Paulo Brazil as a full time employee (no contractors) 🔹 10+ Years Driving Profitable Growth with Google Ads 🔹 Specialized in SMBs looking for Growth - strong expertise in E-commerce and Lead Generation 🎯 Certified Google Ads Specialist /Expert Hi! Im Alan and im here to help :) Since 2016, I’ve dealt with 1,000+ Google Ads accounts across e-commerce, B2B, and local businesses that were struggling with scaling and other common growth issues. Google Ads is more competitive and expensive than ever — which means optimization is not optional. Whether you're trying to scale or reduce wasted spend, performance depends on a smart strategy behind the whole scene. Thats exactly what Im here for. As an ex Googler, I know the tool inside out. My specializations are creating campaigns strategies, defining the best approach to target your customers with Google Ads and scaling campaigns from $100/month to $10.000/month. 💼 What I Do 🚀 Google Ads Management 🛒 E-commerce: From niche shops to large catalogs (DTC). 🧩 B2B: SaaS, Lead Generation campaigns and wholesale customers 📍 Local: Local lead generation, google my business, targeted strategies. 🛠️ Google Tech Stack Expertise 🧰 Google Tag Manager (GTM): Fix tracking issues, implement tags, ecomm audits, etc) 🏬 Merchant Center: Solve policy violations, fix feed errors, ensure compliance, feed optimization) 📊 GA4 + Looker Studio: Create actionable dashboards (ROAS, CAC, LTV, conversion rates) 💡 Google Ad Grants Management and Set Up 🎗️ Full setup & ongoing optimization for nonprofits to maximize the $10K/month budget 🔎 Google Ads audits & troubleshooting (suspensions, tracking errors, underperforming campaigns) 📈 Funnel strategy for performance-based campaigns 📉 Scaling & performance recovery for accounts with wasted spend 🎯 What You Can Expect ✔️ No "jive talkin!" — just honest, strategic advice with clear action plan goals and all the help i can provide you to succeed! ✔️ Full transparency in performance & reporting - I can build custom dashboards. Ask me what kind you want! ✔️ Tailored solutions aligned to your specific business goals - I dive deeply into your whole business, customer journey, funnels, etc to better use your money on Google Ads. ✔️ A partner who’s committed to your bottom line 📩 Message me ;) Let’s make Google Ads work for your business.

Scaling eCommerce Brands with Meta Ads & TikTok Ads — $50M+ in Managed Spend 🎯 $50,000,000+ in lifetime ad spend managed across Meta Ads and TikTok Ads 🎯 ~$700,000/month in active client spend right now 🎯 100% focused on eCommerce: DTC brands, Shopify stores, and 7–8 figure operators ❓ Spending serious money on Meta and TikTok but ROAS keeps slipping as you scale? ❓ Stuck at a revenue ceiling you can't break through, no matter how much you test? ❓ Tired of media buyers who treat your ad account like a $1K/day experiment instead of a real business? I'm a Senior Media Buyer specialized in eCommerce. Over the past years I've deployed more than $50M in ad spend across Meta and TikTok, currently managing around $500K per month for DTC and Shopify brands scaling past 6, 7, and 8 figures. I don't run "boosted posts." I build paid acquisition systems that scale profitably — and stay profitable. ◆ RESULTS I'VE DELIVERED FOR eCOMMERCE BRANDS ✅ Scaled DTC brands from $50K/month to $700K+/month in revenue through Meta Ads ✅ Took Shopify stores from 1.8x to 4.5x+ blended ROAS without killing volume ✅ Reduced CAC by 30–50% across multiple accounts in the first 60 days ✅ Launched and scaled new product lines from $0 to $100K+/month in under 90 days ✅ Recovered underperforming accounts spending $50K+/month back to profitability ✅ Built TikTok Ads from a "testing channel" into a primary acquisition engine for multiple brands ◆ WHY eCOMMERCE BRANDS HIRE ME Most media buyers fail because they optimize the wrong layer. They tweak audiences, restart campaigns, blame the algorithm — and ignore the structural reasons why the account isn't scaling. I look at the full picture before touching a single campaign: ☑️ Offer strength, pricing, and AOV math ☑️ Creative angles, hooks, and rate of fatigue ☑️ Account structure and learning phase stability ☑️ Meta Pixel + Conversions API (CAPI) accuracy ☑️ TikTok Pixel + Events API setup ☑️ Attribution gaps between platform data and Shopify ☑️ Product feed health and catalog optimization ☑️ Realistic budget vs. profitability curve Only then do we scale — with data, not guesses. ◆ WHAT I DO 🛒 Meta Ads for eCommerce — Advantage+ Shopping, ASC, manual campaigns, DPA retargeting, full-funnel scaling 📱 TikTok Ads for eCommerce — Spark Ads, creative testing frameworks, Smart+ campaigns, profitable scaling past $10K/day 🎨 Creative Strategy — Hooks, angles, UGC briefs, ad concept development, creative testing systems 📊 Tracking & Attribution — Meta CAPI, TikTok Events API, GTM, server-side tracking, Triple Whale / Northbeam setup 🛍️ Catalog & Feed Management — Shopify feed optimization, DPA, catalog ads 📈 Scaling Systems — Structured testing → validation → scaling frameworks built for stability, not spikes 🔍 Account Audits — Deep audits for brands spending $30K+/month that aren't hitting targets ◆ WHO I WORK BEST WITH 🔹 DTC and eCommerce brands doing $50K+/month in revenue 🔹 Shopify stores ready to scale past their current ceiling 🔹 Founders and CMOs who want a long-term media buying partner, not a quick fix 🔹 Brands spending (or ready to spend) $30K+/month on paid ads 🔹 Operators thinking in quarters and years, not weeks ◆ HOW I WORK I treat your ad account like my own money is in it. That means daily monitoring, weekly strategy reviews, transparent reporting on the metrics that actually matter (blended ROAS, CAC, contribution margin, MER) — not vanity numbers. I'm not the cheapest media buyer on Upwork, and I'm not trying to be. I work with a limited number of brands at a time because $50M+ in spend taught me that focus is what drives outcomes. If your brand is doing real revenue and you're ready to scale Meta and TikTok properly, send me a message 😉

I have a strong track record in Google Ads, including creating and managing campaigns, conducting keyword research, and crafting effective ad copy. I am proficient in using Google Analytics to track website traffic, user behavior, and conversion data, and have experience implementing and managing Google Tag Manager. In addition, I am proficient in using eCommerce tools, such as Shopify and WooCommerce, to manage online stores and track sales and customer data. I have a strong understanding of digital marketing best practices and the ability to use data to drive strategy and decision-making. I am fluent in English. I am passionate about using my skills and expertise to help businesses succeed in the digital world.