With 13+ years of senior strategy experience, including VP at Edelman DxI and Associate Director at Kantar Consulting, I specialise in building commercially rigorous growth strategies for global brands, startups, and early-stage ventures. I have led strategy at C-suite and board level across the U.S., UK, Europe, Asia, and Australia, spanning fintech, SaaS, financial services, healthcare, FMCG, technology, energy, and more.
I bring the strategic depth of a senior corporate leader with the agility of an independent consultant, helping founders and organisations move from concept to clarity, and from strategy to execution.
WORKING WITH ME, YOU'LL GAIN:
✅ Senior Strategic Perspective: VP-level thinking applied directly to your business, challenging assumptions, identifying gaps, and building strategies that are commercially viable and execution-ready.
✅ Evidence-based decision making: Data-driven market validation, customer segmentation, ICP definition, and competitive analysis that give you confidence before you commit.
✅ End-to-end commercial strategy: From opportunity validation and GTM strategy through to MVP scoping, product roadmaps, and growth frameworks, I see it through, not just advise on it.
✅ Founder-ready communication: Clear, structured, board-level deliverables that translate complex strategy into decisions your team can act on immediately.
CORE EXPERTISE
1️⃣ STRATEGIC CONSULTING & MARKET GROWTH
I help businesses validate opportunities, define their market position, and build the commercial strategies needed to launch, grow, and scale. My approach combines rigorous external market analysis with honest internal capability assessment, so strategy is grounded in reality, not assumptions.
✅ Market validation & opportunity assessment: TAM/SAM/SOM analysis, competitive landscape mapping, whitespace identification, and ICP profitability modelling.
✅ Go-To-Market strategy: Customer segmentation, positioning, pricing strategy, channel definition, and launch planning across B2B and B2C markets.
✅ Brand & portfolio strategy: Data-backed brand roadmaps, portfolio optimisation, and innovation strategy.
✅ SaaS & product strategy: MVP definition, product requirement documentation, user journey mapping, and development-ready specifications. Working alongside UI/UX and engineering teams.
✅ Growth systems & commercial modelling: KPI frameworks across the full customer journey, acquisition funnel optimisation, retention metrics, and unit economics modelling.
✅ Stakeholder engagement: C-suite workshops, board presentations, and cross-functional alignment across global organisations.
Experienced across fintech, SaaS, financial services, healthcare, FMCG, technology, energy, NGO, and transport sectors, with global delivery across APAC, UK, Europe, and the US.
2️⃣ LEADERSHIP & CAREER COACHING
Alongside my consulting work, I am a certified coach specialising in leadership development, career direction, and team performance. I work with executives, founders, and high performers who want to lead with greater clarity, confidence, and purpose.
✅ Leadership & executive coaching: Supporting leaders to develop authentic styles, sharpen decision-making, and build the mindset required for sustained high performance.
✅ Career direction: Helping individuals identify what they truly want, break through limiting beliefs, and take clear, confident action toward a more fulfilling path.
✅ Team Development: Coaching programs that build resilience, improve team dynamics, and align teams around a shared purpose and direction.
Ready to bring senior strategic thinking to your business? Reach out to discuss how I can help.
Market Analysis
Market Research
Market Segmentation Research
Brand Strategy
Qualitative Research
UX Research
Project Management
Business Strategy
Consumer Research
Quantitative Research
Competitive Analysis
Workshop Facilitation
Coaching
Growth Strategy
Business Analysis
Business Plan
Business Planning & Strategy
SaaS
Thomas W.
Windsor, Australia
$50/hr
5.0
98 jobs
Hi, I’m Tom — a Top-Rated Marketing, Voice & AI Data Specialist helping brands and AI teams amplify their message across every channel.
With 10+ years of experience across global media brands, I create voice recordings, UGC content, and multi-channel campaigns that drive attention, engagement, and results. From hard-hitting news voice-overs to light-hearted promo scripts, from TikTok-style UGC to enterprise-level brand activations and standout social media strategy, I bring a balance of creativity + strategy that clients trust.
In addition to my media experience, I’m skilled in AI training projects, including voice data collection, transcription, annotation, and rating — helping enhance speech recognition models and natural language systems with high-quality, accurate data.
Here’s what I can do for you:
• 🎙 Voice & AI Voice-Overs: Native Australian English (plus versatile tone range) for ads, narration, podcasts, explainer videos, apps, and AI model training.
• 🧠 AI Data & Voice Training: Voice recording, annotation, transcription, and data labeling for machine learning and speech recognition.
• 📱 UGC Content Creation: Authentic, scroll-stopping social content to boost trust and conversions.
• 📈 Social Media Strategy & Campaigns: Proven track record of doubling engagement and growing audiences for leading brands.
• 🌍 Marketing & Brand Activations: 360° campaigns across digital, radio, TV, print, and PR.
Proven Results:
• Doubled Instagram following for a major news brand in 12 months.
• Delivered voice-overs used by international media reaching audiences in the millions.
• Led award-winning campaigns across Australia and the UK.
Why work with me?
✅ Top-Rated on Upwork
✅ 10+ years marketing & media experience with global brands
✅ Skilled in AI data collection, labeling, and voice-based training
✅ Fast turnaround + clear communication
✅ Creative, reliable, results-driven
I’m currently open for new projects and can commit 30+ hours per week.
Let’s create something that makes your brand — or your AI — stand out. 🚀
Data Collection
Artificial Intelligence
Image
Marketing
Journalism
Creative Writing
Social Media Content
Video Editing
Testimonial Video
Voice Recording
Male Voice
Voice-Over
Data Annotation
Social Media Video
Social Media Content Creation
Daniela P.
Sydney, Australia
$85/hr
4.9
3 jobs
Senior Tech Recruiter (APAC) | Sourcing Specialist | 10+ Years in SaaS Hiring
Hi, I’m Daniela — a Senior Tech Recruiter and Sourcing Specialist with 10+ years’ experience hiring across GTM, Sales, Customer Success, People, Product, Marketing, and Operations roles throughout APAC.
I partner with SaaS and technology companies to deliver fast, high-quality talent pipelines, specialising in hard-to-fill commercial and customer-facing roles. My approach blends strategic sourcing, clear communication, and deep market understanding — giving you great hires without the stress.
What I Do Best
✔ Build strong outbound sourcing pipelines using LinkedIn Recruiter + advanced Boolean
✔ Manage full-cycle recruitment across APAC
✔ Recruit for GTM + commercial roles (AEs, BDMs, SDRs, CSMs, Onboarding, Support)
✔ Partner with hiring managers to refine briefs and improve interview processes
✔ Shortlist high-quality candidates quickly in competitive markets
✔ Deliver a warm, human candidate experience that strengthens your brand
Roles I Recruit For
Sales: AE, BDM, SDR, Account Manager
Customer Roles: Customer Success, Onboarding, Support
Marketing & Creative: Content, Digital, Brand
Product & Tech-Adjacent: PM, Design, QA, Product Ops
People & Operations: HR, Talent, Ops Coordinators
Why Clients Hire Me
10+ years in talent acquisition (agency + in-house SaaS)
Deep experience hiring across Australia, Singapore, and Thailand
Strong intuition for candidate quality and cultural fit
Transparent, proactive communication
Ability to work autonomously and plug into your team seamlessly
If you need a reliable recruiter who can source quickly, communicate clearly, and deliver candidates you’ll actually want to hire, I’d love to support your team.
Candidate Interviewing
Recruiting
Job Search Strategy
LinkedIn Recruiting
Candidate Sourcing
Applicant Tracking Systems
Sourcing
Boolean Search
Maria K.
Reservoir, Australia
$36/hr
5.0
7 jobs
I'm a writer / content manager based between Melbourne and Athens. My 9+ years of freelancing have led to writing radio scripts, managing an arts website, copyediting, linguistic review, press release writing, managing a radio promotion campaign, and creating countless blogs and websites for SMBs in a diverse range of industries (real estate, media, dentistry to name a few). If you're lost for words on a project, I can help.
Proofreading
Content Writing
Business Writing
AI Fact-Checking
AI Content Editing
AI Content Detection
Localization
Subtitling
Content Editing
Content Management
Email & Newsletter
Blog Writing
Fact-Checking
Voice-Over
Resume Writing
Cuong N.
Melbourne, Australia
$35/hr
5.0
2 jobs
Hi, I’m Cuong Nguyen—a results-driven professional with 10+ years of experience across recruitment, career coaching, sales, and appointment setting. I’ve worked with startups, SMEs, and large enterprises, helping them hire top talent, generate leads, and drive business growth. Whether you need a recruiter to find the right fit, a coach to guide job seekers, or a sales pro to book high-quality meetings, I’m here to help.
🔹 How I Can Help You:
✅ Recruitment & Talent Acquisition – Full-cycle hiring (tech, sales, white & blue-collar), sourcing, screening, and interviewing
✅ Career Coaching – Resume optimization, LinkedIn branding, interview prep, and job search strategy
✅ Sales & Business Development – Lead generation, prospecting, CRM management, cold calling & email outreach
✅ Appointment Setting – Engaging prospects, qualifying leads, and booking high-converting meetings
🔹 Why Work With Me?
Deep understanding of hiring & sales processes across various industries
Strong communication & relationship-building skills
Experience using LinkedIn Recruiter, ATS platforms, CRM tools, and automation software
Proven track record of meeting & exceeding targets in recruitment and sales
I’d love to hear more about your needs and see how I can support your business. Let’s connect!
Candidate Interviewing
Recruiting
Resume Writing
Career Coaching
IT Career Coaching
Candidate Evaluation
Candidate Sourcing
LinkedIn Recruiting
LinkedIn
IT Recruiting
Tech & IT
Staff Recruitment & Management
Job Description Writing
IT Sourcing
Sourcing
Peter C.
Yarraville, Australia
$35/hr
5.0
31 jobs
CAREER OBJECTIVE
I was born in Melbourne Australia and live there all my life.
I am currently based in Bali Indonesia.
I am currently looking for work/projects that requires Australian/ Australian accents.
I have worked a few projects recording for some companies.
To work for an organisation where I can continue to learn and develop while
utilising my skills and experiences., KEY STRENGHTS
Extensive experience in all areas of retail including sales, staff management,
special projects.
Strong organisational skills and time management capabilities
Excellent understanding of operations and procedure writing
Excellent customer service and people skills
Excellent food preparation and cooking skills in a wide range of cuisines
Excellent level of attention to detail and initiative
Business management and consulting
I worked with Telstra Australia in customer service rolls and was selected to work on pilot projects for the company.
I won many awards for my customer service both at Telstra, David Jones Department Store Melbourne and Philip Murphy Wine and Spirits
Voice Recording
Australian English Accent
Light Bookkeeping
Market Research
Cooking
Training
Food
People
Counseling
Research Interviews
Online Research
Niche Research
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