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I work with founders and growing businesses to bring structure to ambition — turning big ideas into focused, actionable plans that move the business forward. My strength lies in bridging strategy and execution. I’m often brought in when things are working, but messy or when the vision is clear, but the path feels scattered, slow, or stuck. As a strategic operator, I work with founders to both shape strategy and execute it. I love stepping into the heartbeat of a business, uncovering what’s really going on, and building the foundations that support growth. That might mean rethinking resources, simplifying systems, improving how tech is used, or leading projects that bring ideas to life. I don’t just advise from the sidelines — I get in the trenches and help make things happen.
 At the core of what I do is a genuine commitment to helping good people build great businesses. If you're looking for a trusted partner to help guide your business to its next chapter, we could be a great fit. Let’s connect and explore what’s possible. My experience spans over many roles and functions: 13+ Project management and planning 13+ New system implementation and process improvement 10+ Customer management and relationships 10+ Executive support 10+ Leadership roles with people management 8+ Business analysis and strategy 8+ Operations management 6+ Finance support and admin 6+ Recruitment and HR support 5+ Data cleansing & analysis 5+ Marketing support 5+ Stakeholder training 3+ Research and writing --- Love learning learning new Tech. Apps and software used includes: Excel | PowerPoint | Asana | Slack | Basecamp | Dropbox & Box | Teams | Zoom | Wrike | Microsoft NAV | ZoomInfo | Xero | ClickUp | Wordpress | Zendesk | Jira | HubSpot | Figma | Gorgias | Shopify

Are you looking for a GoHighLevel Expert who can build a CRM that captures leads, automates follow ups, books appointments, and helps your business grow? You're in the right place. I specialize in GoHighLevel (GHL), AI Automation, CRM Systems, Sales Funnels, Workflow Automation, and Business Process Optimization. I help businesses automate repetitive tasks, improve customer communication, and build systems that save time while increasing conversions. Whether you're a marketing agency, home service business, coach, consultant, real estate company, healthcare provider, or local business, I can build a GoHighLevel system tailored to your workflow. 🏆Recent Projects 💎 Tech Ready Women I worked on an AI webinar funnel for Tech Ready Women, focused on lead generation, webinar registration, and automated follow-up. The setup helped capture webinar leads, improve registration tracking, and create a clearer follow-up journey from landing page visit to webinar sign-up. 📢Services ✅ GoHighLevel CRM • Complete CRM setup • Custom Fields • Smart Lists • Opportunity Pipelines • Contact segmentation • Calendar setup • User roles • CRM optimization ✅ Sales Funnels • Landing pages • Sales funnels • VSL funnels • Webinar funnels • Membership funnels ✅ Workflow Automation • Lead nurturing • Speed to lead • Email automation • SMS automation • Missed Call Text Back • Appointment reminders • Client onboarding • Database reactivation • Reputation management ✅ Tracking & Reporting • Google Analytics 4 • Google Tag Manager • Meta Pixel • Conversion tracking • UTM tracking • Live dashboards • Ad attribution ✅ AI Automation • AI Voice Agents • AI Chatbots • AI Receptionist • AI appointment booking • AI lead qualification • OpenAI integrations ✅ Integrations • Zapier • Make • Twilio • Stripe • Google Calendar • Google Sheets • Shopify • WordPress • API integrations • Webhooks ✅ CRM Migration • HubSpot • ActiveCampaign • Keap • ClickFunnels • Kajabi • Data migration 🌟Why work with me? ✔ GoHighLevel focused expertise ✔ Clean CRM architecture ✔ Reliable communication ✔ Business focused automation ✔ Scalable workflow design ✔ Long term support I build connected systems that manage the complete customer journey, from lead capture and follow up to appointment booking, reporting, and customer retention. 👉If you're looking for a GoHighLevel Expert who can build scalable CRM systems, AI powered automation, sales funnels, and workflow automation, I'd be happy to discuss your project.

You’ve built a strong founder-led business — but growth is still running through you. I help scaling founders remove founder dependency, build operational capacity, and create the business architecture needed to grow without chaos. As a Fractional COO and Strategic Operations Partner, I work with founders whose business is already working — but the delivery, team, decisions, systems, and leadership rhythm have not yet caught up with the level of growth they’re trying to hold. Fractional COO | Strategic Operations Partner | Upwork Expert-Vetted | Top Rated | $200K+ Earned | 90%+ Job Success Most of my clients come to me when growth has started to expose the cracks behind the scenes. The business is making money. The clients are there. The opportunity is real. But the founder is still too involved in every decision, every delivery issue, every team question, every client escalation, and every moving part. That is founder dependency. And it is usually not solved by hiring another assistant, adding another tool, or writing another SOP. It requires stronger business architecture. I help founders build the operational capacity required to scale. Together, we may work on: • Founder dependency and bottleneck removal • Business architecture and operating model design • Team roles, decision rights, and accountability • Delivery systems, SOPs, and client experience • KPI dashboards and visibility systems • Pricing, packaging, retention, and margin improvement • Leadership rhythm, operating cadence, and calm CEO decision-making • Strategic priorities and execution systems for the next stage of growth This is not surface-level strategy. It is the work of making the business easier to run, easier to lead, and less dependent on the founder carrying everything. CLIENT RESULTS INCLUDE: • 10–15+ hours/week freed from day-to-day operations • Stronger execution without constant founder involvement • Clearer team ownership and decision-making • Improved margins through simpler, more effective systems • Increased revenue through better pricing, positioning, delivery, and operational clarity • A business that feels structured, calm, and back under control RECENT CLIENT WORK: • Helped a scaling mental health practice remove operational bottlenecks, improve decision-making, and prepare the business for acquisition • Supported a construction business through operational restructuring, KPI visibility, and a 28.6% revenue increase within 4 months • Partnered with a data analytics agency to strengthen sales, leadership, and scalable delivery foundations • Helped a creative agency move from reactive delivery into a clearer operating structure • Supported SaaS, consulting, agency, wellness, construction, community, and expert-led businesses through growth-stage complexity HOW I WORK: Assess We identify what is actually breaking under scale: founder dependency, delivery drag, team confusion, unclear decision rights, weak visibility, pricing strain, or operational complexity. Architect We design the business architecture: roles, responsibilities, rhythms, systems, priorities, KPIs, and decision flows. Align We create the leadership and execution structure needed for the founder and team to operate with more clarity and less reactivity. Accelerate We implement what matters most so the business becomes calmer, stronger, and more scalable. WHO THIS IS FOR: This is a strong fit if: • You are a founder, CEO, consultant, agency owner, or expert-led business owner • Your business is around $500K–$5M+ revenue • Growth is happening, but it still depends too heavily on you • You want strategic ownership, not task-based support • You need someone who can see the full business model, not just isolated operations • You are ready to build the structure for your next stage of scale This is not a fit if: • You are looking for a VA, OBM, admin support, or task-based project manager • You only want someone to “write SOPs” without addressing the business model underneath • You are very early-stage and still validating your offer • You want low-cost execution rather than strategic partnership • You want coaching without operational change ABOUT ME: I bring 20 years of experience across finance, strategy, operations, consulting, and founder advisory. I have built my own 7-figure consulting business, worked with founders and CEOs across multiple industries, and generated around $300K through Upwork while being recognised as Expert-Vetted / Top 1%. My strength is seeing the full system: business model, delivery, operations, leadership, decision flow, team capacity, pricing, and growth strategy — then simplifying it so performance becomes sustainable. If your business is growing but still depends too heavily on you, let’s start with a focused strategy conversation.

𝖠𝗋𝖾 𝗒𝗈𝗎 𝗐𝖺𝗌𝗍𝗂𝗇𝗀 𝗍𝗂𝗆𝖾 𝗈𝗇 𝗋𝖾𝗉𝖾𝗍𝗂𝗍𝗂𝗏𝖾 𝗍𝖺𝗌𝗄𝗌 𝗈𝗋 𝗃𝗎𝗀𝗀𝗅𝗂𝗇𝗀 𝖽𝗂𝗌𝖼𝗈𝗇𝗇𝖾𝖼𝗍𝖾𝖽 𝗍𝗈𝗈𝗅𝗌? 𝖨 𝗁𝖾𝗅𝗉 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌𝖾𝗌 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲, 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 by building 𝘀𝗺𝗮𝗿𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘂𝘀𝗶𝗻𝗴 𝗖𝗹𝗶𝗰𝗸𝗨𝗽, 𝗠𝗼𝗻𝗱𝗮𝘆.𝗰𝗼𝗺, 𝗭𝗮𝗽𝗶𝗲𝗿, 𝗠𝗮𝗸𝗲.𝗰𝗼𝗺, 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺 𝘀𝗰𝗿𝗶𝗽𝘁𝘀. 𝖥𝗋𝗈𝗆 𝗖𝗥𝗠 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, 𝖨 𝗍𝗎𝗋𝗇 𝗆𝖺𝗇𝗎𝖺𝗅 𝗌𝗒𝗌𝗍𝖾𝗆𝗌 𝗂𝗇𝗍𝗈 𝗳𝘂𝗹𝗹𝘆 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗍𝗁𝖺𝗍 𝖻𝗈𝗈𝗌𝗍 𝗉𝗋𝗈𝖽𝗎𝖼𝗍𝗂𝗏𝗂𝗍𝗒 𝖺𝗇𝖽 𝗋𝖾𝖽𝗎𝖼𝖾 𝖾𝗋𝗋𝗈𝗋𝗌. 𝖶𝗁𝖾𝗍𝗁𝖾𝗋 𝗒𝗈𝗎'𝗋𝖾 𝖺 𝗌𝗍𝖺𝗋𝗍𝗎𝗉 𝗈𝗋 𝖺𝗇 𝖾𝗇𝗍𝖾𝗋𝗉𝗋𝗂𝗌𝖾, 𝖨 𝖼𝗋𝖾𝖺𝗍𝖾 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗍𝗁𝖺𝗍 𝗃𝗎𝗌𝗍 𝗐𝗈𝗋𝗄. 🛠️ 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 𝗕𝗲𝘀𝘁: • 𝗖𝗥𝗠 𝗦𝗲𝘁𝘂𝗽 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: 𝖧𝗎𝖻𝖲𝗉𝗈𝗍, 𝖹𝗈𝗁𝗈, 𝖦𝖧𝖫, 𝖵𝖳𝗂𝗀𝖾𝗋, 𝖲𝖺𝗅𝖾𝗌𝖿𝗈𝗋𝖼𝖾, 𝖾𝗍𝖼. • 𝗖𝗹𝗶𝗰𝗸𝗨𝗽 & 𝗠𝗼𝗻𝗱𝗮𝘆.𝗰𝗼𝗺 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝖣𝖺𝗌𝗁𝖻𝗈𝖺𝗋𝖽𝗌, 𝖽𝖾𝗉𝖾𝗇𝖽𝖾𝗇𝖼𝗂𝖾𝗌, 𝖺𝗎𝗍𝗈𝗆𝖺𝗍𝗂𝗈𝗇𝗌, 𝗍𝖾𝖺𝗆 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 • 𝗭𝗮𝗽𝗶𝗲𝗿 & 𝗠𝗮𝗸𝗲 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: 2-𝗐𝖺𝗒 𝗌𝗒𝗇𝖼𝗂𝗇𝗀, 𝗐𝖾𝖻𝗁𝗈𝗈𝗄-𝖻𝖺𝗌𝖾𝖽 𝗍𝗋𝗂𝗀𝗀𝖾𝗋𝗌, 𝗆𝗎𝗅𝗍𝗂-𝖺𝗉𝗉 𝖺𝗎𝗍𝗈𝗆𝖺𝗍𝗂𝗈𝗇 • 𝗖𝘂𝘀𝘁𝗼𝗺 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁𝘀 (𝗣𝘆𝘁𝗵𝗼𝗻) 𝖶𝖾𝖻 𝗌𝖼𝗋𝖺𝗉𝗂𝗇𝗀, 𝗅𝖾𝖺𝖽 𝗋𝗈𝗎𝗍𝗂𝗇𝗀, 𝖢𝖱𝖬 𝗁𝖺𝗇𝖽𝗅𝗂𝗇𝗀, 𝖠𝖯𝖨 𝗂𝗇𝗍𝖾𝗀𝗋𝖺𝗍𝗂𝗈𝗇 • 𝗧𝘄𝗶𝗹𝗶𝗼/𝗣𝗹𝗶𝘃𝗼 𝗦𝗠𝗦 & 𝗖𝗮𝗹𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: 𝖳𝗋𝗂𝗀𝗀𝖾𝗋𝖾𝖽 𝗍𝖾𝗑𝗍𝗌, 𝖼𝗎𝗌𝗍𝗈𝗆𝖾𝗋 𝖿𝗈𝗅𝗅𝗈𝗐-𝗎𝗉𝗌, 𝗌𝖺𝗅𝖾𝗌 𝖿𝗅𝗈𝗐𝗌 • 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗣𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: 𝖲𝗍𝗋𝗂𝗉𝖾, 𝖦𝗈𝗈𝗀𝗅𝖾 𝖠𝖯𝖨𝗌, 𝖢𝖺𝗅𝖾𝗇𝖽𝗅𝗒, 𝖹𝗈𝗈𝗆, 𝖹𝖾𝗇𝖣𝖾𝗌𝗄, 𝖲𝗁𝗂𝗉𝖲𝗍𝖺𝗍𝗂𝗈𝗇, 𝖾𝗍𝖼. 🚀 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲: • 𝖧𝖺𝗇𝖽𝗌-𝗈𝗇 𝖾𝗑𝗉𝖾𝗋𝗂𝖾𝗇𝖼𝖾 𝗐𝗂𝗍𝗁 50+ 𝖢𝖱𝖬, 𝖯𝖬 & 𝖠𝖯𝖨 𝗍𝗈𝗈𝗅𝗌 • 𝖨’𝗏𝖾 𝖺𝗎𝗍𝗈𝗆𝖺𝗍𝖾𝖽 𝖾𝗏𝖾𝗋𝗒𝗍𝗁𝗂𝗇𝗀 𝖿𝗋𝗈𝗆 𝗹𝗲𝗮𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗼 𝗶𝗻𝘃𝗼𝗶𝗰𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 • 𝗙𝗮𝘀𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗋𝖾𝗅𝗂𝖺𝖻𝗅𝖾 𝖽𝖾𝗅𝗂𝗏𝖾𝗋𝗒, 𝖺𝗇𝖽 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌-𝗈𝗋𝗂𝖾𝗇𝗍𝖾𝖽 𝗋𝖾𝗌𝗎𝗅𝗍𝗌 • 𝖸𝗈𝗎 𝗀𝖾𝗍 𝖺 𝗌𝗒𝗌𝗍𝖾𝗆 𝗍𝗁𝖺𝗍 𝗐𝗈𝗋𝗄𝗌 𝗇𝗈𝗐, 𝖺𝗇𝖽 𝗌𝖼𝖺𝗅𝖾𝗌 𝗐𝗂𝗍𝗁 𝗒𝗈𝗎𝗋 𝗀𝗋𝗈𝗐𝗍𝗁 📩 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘀𝗼 𝘆𝗼𝘂 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗻𝗼𝘁 𝗴𝗿𝘂𝗻𝘁 𝘄𝗼𝗿𝗸.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀? I can transform your HubSpot and customer experience into a 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 that amplifies conversions, frees your time, and aligns your people, processes, and platforms to drive 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. I specialize in optimizing the full customer lifecycle across marketing, sales, service, and operations using a human-centered approach called 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 (𝗖𝗫𝗗). The result? Seamless, scalable systems that balance automation with empathy and make every touchpoint feel intentional, relevant, and real. Whether you're just getting started or growing fast, I help you 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿, 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻, and 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 systems that reflect how your customers make decisions and how your team actually works. I focus on building clarity into your GTM strategy, streamlining day-to-day ops, and aligning every touchpoint to drive engagement and conversion. 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲: Originally from Las Vegas and now based in Sydney, I bring over a decade of hands-on experience in business transformation, revenue operations strategy, and agile delivery. I’ve helped hypergrowth tech companies, B2B SaaS teams, and service-based businesses, including venture-funded scale-ups (Series A–C), validate their operating models, scale smarter, and deliver remarkably effective customer experiences. ✳️ 𝗖𝗼𝗿𝗲 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: ○ Discovery and Diagnosis of your Current State ○ Tech Stack Auditing / Platform Gap Analysis ○ End-to-End Customer Journey Mapping ○ Go-to-Market and Scale-Up Strategy ○ Setup from scratch of Marketing, Sales, Service and Operations Hub ○ Marketing Campaign Setup and Implementation ○ Integration of Tech Stack Apps, Custom API, and Data Sync ○ Advanced CRM Automation / Workflow Implementation ○ Agile Project Management of Key Priorities ○ Custom Dashboarding / Reporting / Analytics Setup ○ Conversion Rate Optimization and Iterative Testing ○ Tactical Revenue Operations ✳️ 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? 1. 𝗜 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. I don’t stop at recommendations, I guide the full journey, from vision to technical execution, ensuring your systems, people, and platforms are aligned for real impact. 2. 𝗜 𝗯𝗿𝗶𝗱𝗴𝗲 𝗵𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻. Using Customer Experience Design (CXD) principles, I design customer journey's that feel intuitive for users and powerful for teams, solving complex systemic problems in ways that are scalable, automated, and grounded in real customer needs. 3. 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗽𝗮𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝗹𝗲𝗮𝗱. By building calm, connected, and scalable infrastructure, I help you break free from operational chaos so you can focus on growth, leadership, and what’s next. ✳️ 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: My HubSpot journey began almost seven years ago at Rezdy . com ; a recent Deloitte Technology Fast 50 awarded SaaS business in the tour and activities space. I worked with them as they sought to break into the US market. ○ I actively tapped into the customer perspective and designed a comprehensive customer journey map, a visual story of customer interactions with the brand (both current and ideal state). Once mapped, I brought scalable improvements to life - validating and deploying bespoke sales support systems/automated workflows required to meet the rapid growth of the business. ○ I also implemented a weighted lead scoring system and lead allocation to sales reps along with key Sales and Onboarding processes into Hubspot CRM in less than 90 days (for an organization of over 120 team members globally), which increased the rate at which leads became customers by 42%. ○ In collaboration with my marketing and sales stakeholders, I deployed Personalized Email Sequences, a series of targeted and timed email templates to nurture contacts over time. This helped mitigate the need for early-stage sales rep involvement, allowing sales reps to focus their time on high intent, sales-ready prospects. ○ I proactively aided US/APAC Regional Sales Managers and Global Head of Sales in building and extending business reporting, dashboarding, and analysis critical to sales pipeline management, individual sales rep performance, and marketing investment decisions. ○ I continuously identified and resolved significant marketing, sales, and onboarding process bottlenecks that impeded the free flow of leads moving through the buyer's journey. ✳️ 𝗚𝗲𝘁 𝗜𝗻 𝗧𝗼𝘂𝗰𝗵: Got an interesting problem to solve? Lets connect!

Food Technologist | Product Development | Food Innovation I am a Food Technologist with 16+ years of experience in food R&D and product development, helping companies turn ideas into commercial-ready food products. I have developed products for Australia, the US, EU, and Asian markets (especially Vietnam market), working across multiple categories including: • Ice cream & frozen desserts (dairy and plant-based) • Chocolate coatings & dipping chocolate • Seasonings and flavor systems • Nut snacks, nut butter, nut spreads • Powder drinks and instant beverages • Functional and nutraceutical products I support clients through the entire development process, including: ✔ Product formulation & recipe development ✔ Reformulation (cost reduction, clean label, sugar/fat reduction) ✔ Sensory evaluation & shelf-life studies ✔ Ingredient sourcing & supplier development ✔ Food safety & regulatory compliance (FSANZ, HACCP, GMP) ✔ Manufacturing scale-up & process optimization I have led R&D teams, established laboratories, and launched numerous successful products in global markets. If you need help developing a new product, improving a formula, or preparing for commercialization, I can guide your project from concept to market. Let’s build your next successful food product.