Hire the Best Retail Merchandisers in California

Hello! I’m a Luxury Brand Expert and Marketing Strategist with a proven track record of helping B2B, B2C, and D2C companies grow. I specialize in crafting elevated brand experiences that resonate with your audience and drive measurable growth. I focus on the 4 C's of branding and marketing: consistency, clarity, curation, and continuity. Everything I create reflects your unique Brand DNA and Voice. I’ve helped brands stand out in competitive markets, from startups to global luxury clients like Aston Martin and Norwegian Cruise Lines. As an entrepreneur myself, I understand how to cut through clutter, create structure, and deliver results. I don’t just advise, I collaborate, aligning your brand, marketing, and messaging to drive conversions and long-term growth. SELECTED CLIENT WINS: * Doubled a client’s annual sales with a targeted promotion. * Helped a startup secure a **$7M Series A investment** via Brand Style Guide and website content. * Developed Brand Style Guide, website content, and storytelling for a franchise business generating $12M+ revenue. INDUSTRIES SERVED: Luxury, Retail, Startups, Tech, E-commerce, Wellness, Culinary / Food & Beverage, ESG / Green, Equity Crowdfunding, Hospitality, Interior Design SERVICES: Brand Strategy, Marketing Strategy, Digital Marketing Strategy, Content Creation, Social Media Strategy & Setup, Email Marketing, Business Development, Consulting KEY SKILLS: Brand Development, Brand DNA, Brand Guidelines, Brand Positioning, Brand Refresh, Brand Storytelling, Brand Style Guide Content, Website Content & Copy, Copywriting, Core Values, Social Media & Digital Strategy, Landing Pages, Email Marketing, Direct Response, Promotions, Press Releases, Franchise Marketing, Project Management, Team Building, Vision & Value Proposition

I am known for creating impactful brand experiences, implementing innovative merchandise strategies, and exceeding business goals. I obtain over a decade of experience in Site Merchandising, Styling, ECommerce, and Project Management. I am collaborative, self-motivated, customer-obsessed, and highly entrepreneurial. I pride myself on being a profound problem solver, an accountable project manager, and a collaborative results-driven leader.

🌟 Welcome to my profile! Let's bring your projects to life with a blend of site merchandising expertise and creative styling flair! 🌟 👗 About Me: With a rich background spanning site merchandising and styling, I offer a unique combination of skills to elevate your projects. Having served as a Site Merchandiser in my previous role, I bring a wealth of experience in managing online retail experiences, optimizing product visibility, and driving sales through strategic placement. As a Stylist, I specialize in curating captivating visual narratives through fashion and design, bringing brands and individuals to life with creativity and flair. 💼 Experience Highlights: In my past role as a Site Merchandiser, I spearheaded the seamless uploading of products, ensuring that each item was showcased in its best light to maximize engagement and conversion. I also possess extensive experience in utilizing Google Analytics to glean insights into customer behavior, enabling data-driven decision-making to enhance the online shopping experience. Additionally, my proficiency in Excel allows me to efficiently manage inventory, analyze sales trends, and track performance metrics. 📸 Styling Expertise: As a seasoned stylist, I excel in orchestrating photoshoots that capture the essence of brands and individuals. From conceptualization to execution, I bring a keen eye for detail and a passion for storytelling to every project. Whether it's crafting editorial spreads, curating wardrobe selections, or providing personalized styling consultations, I am committed to delivering visually compelling and impactful results. 🤝 Why Choose Me? Versatile Skill Set: With expertise in both site merchandising and styling, I offer a holistic approach to meet your project needs. Attention to Detail: Meticulous in my work, I ensure that every aspect, from product placement to styling choices, is meticulously curated to exceed expectations. Data-Driven Decision Making: Leveraging my proficiency in Excel and Google Analytics, I harness the power of data to drive informed strategies and optimize results. Let's collaborate to elevate your brand or personal image to new heights. Whether you're seeking expert site merchandising strategies, standout styling solutions, or a seamless integration of both, I'm here to turn your vision into reality. Feel free to reach out for inquiries or potential projects. Thank you!

I’m an e-commerce merchandising and product strategy expert with 17+ years of hands-on experience helping brands build, scale, and optimize their online stores. I specialize in end-to-end merchandising operations including product sourcing, vendor management, SKU and catalog setup, Shopify store merchandising, pricing strategy, product page optimization, and high-converting product imagery. I’ve managed catalogs ranging from startup stores to 30,000+ SKUs, working across apparel, accessories, home, and lifestyle categories, including print-on-demand (POD) and dropship models. I understand how to structure, merchandise, and launch products in a way that drives conversion, increases average order value, and improves overall store performance. In addition to merchandising and product strategy, I also create clean, realistic product and lifestyle imagery for e-commerce. My approach is rooted in merchandising, styling, and creative direction—ensuring products are not just shown, but presented in a way that feels natural, on-trend, and desirable to the end customer. ⭐ WHAT I HELP WITH ⭐ ✅ SHOPIFY ✅ PRODUCT LISTINGS ✅ MERCHANDISING ✅ POD (Print-On-Demand) ✅ DROPSHIPPING ✅ PRODUCT UPLOAD ✅ PRODUCT CATALOG ✅ MERCHANDISE ASSORTMENT ✅ APPAREL DESIGN ✅ AI PRODUCT & LIFESTYLE IMAGES ✅ PRODUCT CATEGORY EXPANSION ✅ PROJECT MANAGEMENT ✅ ONGOING MAINTENANCE Whether you need help organizing your product catalog, launching new products, improving your Shopify store, or building a scalable merchandising strategy, I can step in and execute quickly while also bringing a strategic, revenue-focused approach. 🏆 REVIEWS AND RECOMMENDATIONS 🏆 ⭐⭐⭐⭐⭐ "Erika is a tour de force in the entertainment, style and beauty world. She's always able to sniff out a trend well before the rest of us have even heard of it, and has a knack for picking products that will soon be cult favorites. She's also one of the hardest workers I've ever met. If you want someone fun, dedicated, hungry for a challenge, and ready to conquer the world, hire Erika. I can't wait to work with her again. " - Heather MacKenzie, Delivery Agent ⭐⭐⭐⭐⭐ "Erika’s incredible work ethic enabled her to build strong internal and external working relationships that drove the business forward. She was thoughtful about translating business objectives into cross-functional plans that drove results. Erika’s passion for her work raised the bar for those around her." - Kim Marder, Delivery Agent ⭐⭐⭐⭐⭐ "Erika is a highly talented merchant and curator. She has the unique ability to see between the lines and extract and optimize the big ideas that drive success. She has a relentless work ethic, passion for people and product and boundless energy." - Rick Cusick, SeenOn ⭐⭐⭐⭐⭐ "It would be easy to just rave about how much fun Erika is. About how much light and ease she brings to every encounter, but that's just a bonus. She is professional, talented, flexible, whip smart and on the forefront of fashion, entertainment and style. She's also one of my favorite people on the planet. Combining boundless energy, a million ideas and the skill to implement them, she's totally dependable not only in her work but in her amazing positive attitude. Erika is across the board wonderful at what she does and I can't wait to see what she does next. " - Marcellas Reynolds, Celebrity Stylist

My background is in e-commerce merchandising, working with the product from start to finish. I have worked as an ecommerce merchandiser for 4+ years, this role has consisted of working with the products on set to provide styling and directional cues to best represent products from a merchandising perspective. I work thoroughly with Shopify, utilizing various functions on the back end to create, enhance and edit products. This experience includes: Utilization of the import and export functions to bulk edit product information. Creating products, creating tags and providing product descriptions in Shopify. Utilizing analytics, as a means of monitoring and providing feedback based on customer engagement, products to improve on and upselling.

I help brands take ideas from sketch to factory ready product across apparel, accessories, sporting and other consumer goods. With 20 plus years in design and creative direction and over a decade managing manufacturing and logistics, I work end to end from concept, sampling, and production through delivery. My approach goes beyond the technical side. With a background in creative direction, I focus on simplifying and curating products so they feel authentic, lifestyle driven, and intentional. That balance between creativity and manufacturing discipline is what allows ideas to turn into real products that ship, sell, and hold up in the market, not just concepts that look good on paper. I’ve worked with global brands like Disney, Vans, LA Rams, and Harley-Davidson, as well as on military projects requiring TAA and Berry Amendment compliance. This unique blend of lifestyle and technical expertise helps me support brands from startups to global leaders. What I deliver: - Factory sourcing & manufacturing (Asia, Central & North America) - Creative direction & product development (apparel, accessories, hard goods) - Tech packs & prototyping (ready for factory production) - Distribution & logistics support (3PL, e-commerce) - Short run and test programs using vetted print on demand partners - Brand & merchandising strategy (launch planning, sales alignment) - Partnerships for product photography & video content For portfolio highlights, simply search: “Collective Devise - Nano Nobrega.” You’ll find selected work samples showcasing apparel, accessories, hard goods, and collaborations. Some projects remain under NDA, but I’d be glad to walk you through additional examples in a quick intro call here on Upwork. Your ideas deserve more than generic execution. Let’s create authentic merchandise that’s built to last, resonate with your audience, and scale with your brand. Send me a message to get started. Nano Nobrega