Hire the Best Social Customer Service Specialists

Clients rate our Social Customer Service Specialists
Rating is 4.8 out of 5.
4.8/5
Based on 165 client reviews
Sheanell J.

Kingston, Jamaica

$20/hr
5.0
11 jobs

I am a hardworking, intelligent, goal-oriented person who is full of initiative and great at clearly following instructions. I've worked with social app, Yubo as the sole team member collecting customer feedback and replying to public reviews on Apple and Google playstore through Zendesk and the Apple console. I was also tasked with replying to twitter DMs, Public replies and general email inquiries. I've also worked with a few marketing companies that focuses on helping female entrepreneurs with marketing their products via Instagram and Facebook. I design graphics for carousels, single posts, reels and stories. I am also a very strong communicator in the DMs and comments, community engagement is one of my strong skills. I firmly believe in fully comprehending customers' needs to achieve customer satisfaction. As a Social media manager, I have been able to gain skills that are very close to my personality and that I consider essential to quality customer service, such as patience, attentiveness, clarity, positive attitude, time management, empathy and calmness. I believe that with my experiences and skills, I will be an effective part of your team and will fully familiarize myself with the product in order to provide the best possible support to customers. Send me a message and let's chat today!

  • Customer Service
  • Social Media Management
  • Zendesk
  • Email Support
  • Community Engagement
  • Graphic Design
  • Slack
  • Customer Satisfaction
  • Gorgias
  • Answered Ticket
  • Ticketing System
  • Aircall
  • Virtual Assistance
Yaribel E.

Santiago de los Caballeros, Dominican Republic

$13/hr
5.0
12 jobs

๐™ƒ๐’†๐™ก๐’๐™ค! ๐‘ฐโ€™๐’Ž ๐’€๐™–๐’“๐™ž๐’ƒ๐™š๐’ ๐‘ฌ๐™จ๐’‘๐™ž๐’๐™–๐’ Customer Support Expert | Onboarding Specialist | Renewal Specialist ๐—ช๐—ต๐—ฎ๐˜ ๐—–๐—ฎ๐—ป ๐—œ ๐—•๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ? If youโ€™re looking for someone who doesnโ€™t just solve problems but also builds trust and loyalty with your customers, look no further! With over 5 years of experience in customer support, Iโ€™ve honed skills that allow me to thrive in fast-paced and challenging environments. ๐Œ๐ฒ ๐’๐ฎ๐ฉ๐ž๐ซ๐ฉ๐จ๐ฐ๐ž๐ซ๐ฌ: โœจ ๐“๐ž๐œ๐ก-๐ฌ๐š๐ฏ๐ฏ๐ฒ ๐ญ๐จ ๐ญ๐ก๐ž ๐ฆ๐š๐ฑ: Iโ€™m an expert in Zendesk, Spark, Kustomer, Slack, VMWare, and Horizon. I donโ€™t just use these toolsโ€”I master them! โœจ ๐„๐ฆ๐ฉ๐š๐ญ๐ก๐ฒ ๐ญ๐ก๐š๐ญ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ฌ:I have the ability to understand customer needs and deliver solutions that donโ€™t just fix issues but also delight. โœจ ๐๐ซ๐จ๐ฏ๐ž๐ง ๐ฅ๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ: Iโ€™ve managed teams of up to 20 people, ensuring smooth processes and precise goal achievement. โœจ ๐๐ข๐ฅ๐ข๐ง๐ ๐ฎ๐š๐ฅ ๐š๐ง๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ: As a native Spanish and English speaker, I can communicate with customers worldwide, breaking barriers and building bridges. ๐–๐ก๐ฒ ๐‚๐ก๐จ๐จ๐ฌ๐ž ๐Œ๐ž? ๐ˆโ€™๐ฆ ๐š ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ-๐ฌ๐จ๐ฅ๐ฏ๐ž๐ซ: I donโ€™t wait for issues to escalateโ€”I tackle them head-on and deliver quick, effective solutions. ๐ˆ ๐ฌ๐ญ๐š๐ฒ ๐œ๐š๐ฅ๐ฆ ๐ฎ๐ง๐๐ž๐ซ ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ฎ๐ซ๐ž: In critical situations, Iโ€™m the person who keeps cool and finds a way forward. ๐ˆ ๐š๐๐š๐ฉ๐ญ ๐ญ๐จ ๐š๐ง๐ฒ ๐ž๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ: Whether working in a team or independently, I always bring my A-game. ๐Œ๐ฒ ๐๐ก๐ข๐ฅ๐จ๐ฌ๐จ๐ฉ๐ก๐ฒ: I believe every customer interaction is an opportunity to make a difference. Itโ€™s not just about solving a problem, itโ€™s about creating an experience that makes the customer want to come back. ๐‘๐ž๐š๐๐ฒ ๐ญ๐จ ๐“๐š๐ค๐ž ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐๐ž๐ฑ๐ญ ๐‹๐ž๐ฏ๐ž๐ฅ? With me on your team, youโ€™ll not only get a skilled professional but also a committed ally dedicated to excellence and customer satisfaction.

  • Customer Service
  • Online Chat Support
  • Virtual Assistance
  • Communications
  • Appointment Scheduling
  • Email Support
  • Zendesk
  • Kustomer
  • Slack
  • Appointment Setting
  • Data Entry
  • Order Fulfillment
  • Stripe
  • Google Sheets
  • HubSpot
Tiago C.

Lisbon, Portugal

$13/hr
4.9
95 jobs

Technical and Customer Service is what I always fulfill. Been in the BPO industry since 2011. I am flexible, self-motivated, responsible, and a very hardworking person. Matured enough to deal with challenging situations and provide exceptional customer service. I am knowledgeable enough in using different tools for projects and positions such as Email-Live Chat Support. Experienced in both phone and email in ecommerce handling fulfillments, shipments and deliveries, refunds and reshipment requests. Been handling platforms such as Zendesk, FIN, ServiceNow and Salesforce. I am confident and dedicated to finish the tasks that will be given to me to meet the client's expectations. I am seeking opportunities here in Upwork to further improve my skills and share my best practices as well.

  • Customer Service
  • Official Documents Translation
  • Dutch
  • Portuguese
  • Legal Translation
  • Customer Support
  • Spanish to Portuguese Translation
  • Zendesk
  • Customer Care
  • Customer Experience
  • Customer Onboarding
  • Email Support
  • Phone Support
  • IT Support
  • Ecommerce Support
  • Online Chat Support
  • Administrative Support
  • English
Kayley W.

Durban, South Africa

$45/hr
4.8
10 jobs

Hi, I'm Kayley. There are plenty of people who can manage an inbox, update a CRM, engage with a social media audience, support customers, coordinate moving parts, or work through a task list. What I bring is ownership. When I take on a role, I don't just complete the work assigned to me. I become genuinely invested in the business, the brand, the team, and the people we serve. I want to understand how everything works, where operational workflows could work better, and what I can take off your plate. With over 6 years of experience across customer success, community engagement, social media, client communication, sales, executive support, and day-to-day business operations, I've naturally become the go-to person in the businesses I support. I'm someone who notices what needs attention, builds genuine relationships, identifies and solves bottlenecks before they grow, and keeps complex project timelines moving without needing to be constantly managed. I hold an Honours Degree in Psychology and Communications, and people have always been at the heart of the work I do. I genuinely love working with people. Whether I'm engaging with an audience on social media, building relationships within an online community, supporting a customer, communicating with leads, assisting a team, or coordinating cross-functional moving parts behind the scenes, I care about how people experience the business I'm representing. To me, a customer isn't a ticket to close, a follower isn't just a number, a lead isn't simply a sale, and a community member isn't just another name on a screen. There are real people behind all of it. I'm highly resourceful, organized, and comfortable working autonomously. If I don't know something, I'll learn it. If I spot an operational inefficiency, I'll look for a better way. If something is falling through the cracks, I'll pick it up. One of my greatest strengths is my ability to manage a lot of moving parts without losing the human element. I currently act as the central coordinator for multiple completely different professional roles, each with its own priorities, clients, audiences, deadlines, systems, and expectations. This has made me incredibly adaptable and taught me how to manage competing project life cycles, switching between relationship building, creative work, customer support, sales, and behind-the-scenes organization while maintaining a high standard across all of them. But above everything else, I care deeply about the roles I take on. I'm not looking to simply clock hours and complete tasks. I want to become someone you trust, someone who understands your business and your people well enough that you can hand over entire operational segments and know they are taken care of. If you're looking for someone who combines customer success, social media and community engagement, relationship building, strategic organization, initiative, and genuine care for people, I'd love to learn more about your business and where I can make a difference.

  • Facebook
  • Instagram
  • YouTube Thumbnail
  • Social Media Content
  • Social Media Engagement
  • Post Scheduling
  • Customer Relationship Management
  • Customer Support
  • Appointment Setting
  • YouTube
  • Community Engagement
  • Community Management
  • Email Campaign
  • Email Management
  • Instagram Reels
  • Canva
  • Content Editing
  • Content Creation
  • Video Editing
Aldric B.

Santo Domingo, Costa Rica

$13/hr
5.0
6 jobs

With an extensive background in the customer support/call center industry(15 years), I have gained experience with customer support (phone, email, chat, social media, and remote support). Roles: -Customer service representative assisting customers in buying merchandise through our website via phone, email, or chat. -Clear billing questions, provide shipping status, product availability, promotion inquiries, make payments and refunds, edit, create, and send invoices. -Assisting customers via Facebook. -Work with open orders and follow up on pending cases. -Assisting supervisors with escalations and callbacks. -Helping US representatives with Spanish-speaking customers. -Retention and Collections Specialist. Systems handled Expert (working 2+ years) Office, internet browsers, Windows, Android OS, Zendesk, Salesforce, SAP, Ultipro, NICE, Avaya, SharePoint, Avast, HubSpot, Facebook, Instagram, LinkedIn, Canva, AS400, and Blue Vista.

  • Customer Service
  • Phone Support
  • Email Support
  • Content Creation
  • Social Network Administration
  • Multiple Email Account Management
  • Chat & Messaging Software
  • Data Entry
  • Ticketing System
  • Social Media Content
  • Social Media Content Creation
  • High-Ticket Closing
  • Communication Skills
Federico R.

Canelones, Uruguay

$6/hr
5.0
1 jobs

With over 10 years of experience in customer service, I help businesses deliver exceptional support that keeps customers happy and coming back. I specialize in managing all support channels โ€” email, live chat, phone, and social media โ€” ensuring every customer interaction is handled professionally, efficiently, and with care. What I bring to the table: 10+ years resolving customer inquiries, complaints, and escalations across multiple industries Native fluency in both English and Spanish, allowing me to support a wider, more diverse customer base Proven ability to manage high-volume support queues without sacrificing quality Strong experience with help desk systems, CRM tools, and ticketing platforms A calm, solution-focused approach that turns frustrated customers into loyal ones Whether you're a startup building your support process from scratch or an established business needing a reliable expert to hit the ground running โ€” I'm here to help. Let's work together to make your customers feel heard, valued, and supported.

  • Spanish to English Translation
  • Customer Support
  • Computer
  • Data Entry
  • Team Management
  • Content Management
  • Content Moderation
  • Office Administration
  • Administrate
  • Small Business Administration

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Don't just take our word for it

What does a social customer service specialist do?

A social customer service specialist manages public and private conversations on social media platforms to resolve customer issues in real time. This role bridges the gap between traditional support and brand reputation by addressing complaints, questions, and feedback where they appear publicly. The specialist monitors unified inboxes to catch every mention, drafts on-brand replies, and routes complex technical problems to internal teams for deeper investigation.

  • Monitor unified social inboxes to identify inbound messages that require immediate attention or escalation. The specialist reviews automated classifications and manual assignments to determine which conversations fall under their ownership. This process ensures no customer query goes unanswered across platforms like Twitter, Facebook, or Instagram.
  • Draft and post direct responses to customer inquiries while adhering to strict brand voice and compliance guidelines. When oversight is necessary, the specialist submits reply drafts through approval workflows before publishing them to the public channel. This step maintains consistency in messaging and prevents potential reputational risks from unvetted communications.
  • Create detailed customer care cases or tickets for issues that demand internal follow-up beyond a simple social reply. The specialist documents the conversation history and assigns the ticket to the appropriate technical or billing team member. This action connects the public social interaction with private support systems to ensure the problem reaches a full resolution.

How to hire a social customer service specialist on Upwork

Step 1: Post a job

Define your support needs clearly so candidates understand the volume and tone required for your brand. The Job Post Generator powered by Umaโ„ข, Upwork's Mindful AI drafts a complete post from a few sentences about your requirements. You can write a new post, update a saved draft, or reuse an existing post to start hiring immediately.

  • Specify which platforms need coverage, such as Twitter, Facebook, or Instagram, and list the expected response times for each channel.
  • Describe your approval workflow, noting whether the specialist drafts replies for review or posts responses directly to customers.
  • Include details about any required tools like Sprout Social or Zendesk to attract candidates with relevant technical experience.

Step 2: Evaluate candidates

Look for portfolios that show how candidates handle sensitive public conversations while maintaining brand voice. Uma runs instant video interviews and builds shortlists with side-by-side comparisons to help you assess communication style quickly.

  • Review examples of past social replies to verify the candidate writes with empathy and clarity under pressure.
  • Check for experience creating support tickets in systems like Zendesk when issues require internal team follow-up.
  • Confirm the candidate understands how to route complex inquiries to the correct department without delaying the initial response.

Step 3: Interview your top choices

Discuss specific scenarios to gauge how the specialist prioritizes urgent issues versus general questions. Schedule and conduct these interviews within Upwork Messages, which generates an immediate transcript and summary after each session.

  • Ask how they de-escalate frustrated customers in public threads while moving detailed troubleshooting to private messages.
  • Request examples of how they track response metrics to improve team performance over time.
  • Verify their familiarity with your industryโ€™s compliance rules for handling customer data on social platforms.

Step 4: Agree on scope and begin work

Set clear deliverables such as daily response quotas or specific case resolution targets before starting. Use Upwork Messages and the contract workroom for all communication and project management tasks. Identity verification, payment protection, hourly tracking, and project funds add security to every engagement.

  • Define milestones for setting up inbox filters and establishing initial response templates for common questions.
  • Agree on a reporting schedule where the specialist submits weekly insights on response times and engagement rates.
  • Clarify which types of issues require escalation to senior staff and document the handoff process in the workroom.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring a social customer service specialist cost?

$500-$1,500 per project is a typical range for focused social customer service specialist work. Final pricing depends on scope, technical complexity, required integrations, source-material quality, revision needs, and the freelancer's experience level.

Social inbox audit

$300-$600/project

Entry-level to mid-level
  • Assessment of current message volume and response gaps
  • Diagram of existing routing and approval steps
  • List of missing responses or unassigned conversations

Response template creation

$600-$1,200/project

Mid-level
  • Drafted replies for common inquiries and issues
  • Style rules for on-brand customer interactions
  • Criteria for reviewing drafts before posting

Case management setup

$1,200-$2,500/project

Mid-level to senior-level
  • Setup of case fields and escalation paths in support tools
  • Automated assignment logic for complex queries
  • Verification of social message to ticket conversion

Community moderation plan

$2,500-$4,000/project

Senior-level
  • Guidelines for handling sensitive or negative comments
  • Steps for escalating urgent public relations issues
  • Documentation for agents on compliance and safety

Performance reporting dashboard

$4,000-$6,500/project

Expert-level
  • Selection of key response time and satisfaction indicators
  • Custom view of social care performance data
  • Analysis of trends and recommendations for improvement

Frequently asked questions

Is hiring a social customer service specialist worth it?

For most businesses, yes: hiring a social customer service specialist is worthwhile. This role separates routine public inquiries from complex technical issues that require internal escalation. It keeps your brand voice consistent across platforms while freeing your core support team to handle deeper product problems.

How do I evaluate social customer service specialist candidates?

Look for candidates who demonstrate experience with social inbox tools like Sprout Social or Hootsuite and understand approval workflows. Ask them to draft a response to a negative comment on a public post to see if they balance empathy with brand guidelines before escalating the issue.

What tools does a social customer service specialist use?

These specialists work within unified inboxes such as Sprout Social Smart Inbox, Hootsuite Inbox, or Zendesk Agent Workspace. They use these platforms to monitor messages, route conversations, and create support tickets for internal follow-up.

What deliverables should I expect from a social customer service specialist?

You will receive timely replies posted directly to social channels and approved response drafts when oversight is required. The specialist also generates cases for internal tracking and compiles performance insights on response times and engagement rates.