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I’m a marketer, strategist and writer with 15+ years of experience turning ideas into brands, stories and communications that actually make sense. I’ve worked on everything from brand strategy and positioning to websites, campaigns, press releases, presentations, events, internal communications and content. I’ve worked with multinationals, entrepreneurs, small businesses and everything in between, which means I’m pretty comfortable walking into a messy brief, figuring out what needs to be said, and turning it into something people actually want to read. - Words & content Writing is probably where I feel most at home. I write websites, articles, press releases, social media, product and marketing copy, presentations, thought leadership, books and pretty much anything else that needs words. I care a lot about voice, because good copy shouldn’t just sound good. It should sound like you and speak to the people you actually want to reach. - Brand strategy & messaging I help businesses figure out what they want to say, who they need to say it to, and how to make it all fit together. I’ve worked on positioning, brand narratives, messaging and content strategies, particularly with entrepreneurs and small businesses going through a new phase of growth or change. - Presentations & storytelling I love a good PowerPoint, probably more than I should. Give me a blank deck, a Word document or a pile of scattered thoughts and I’ll work out the story. I care about what goes on the slide, but also why it’s there, what comes before it, what comes after it and what you want the person looking at it to actually take away. - Marketing & communications My background is broader than copywriting. I’ve worked across PR, influencers, social media, websites, events, campaigns, media buying, budgets and communications strategy. That means I don’t look at content in isolation. I understand how the pieces need to work together. - Localization I’m a native European Portuguese speaker and work across English and Portuguese, with experience localizing marketing, technology and digital content. Translation is only part of the job. The real goal is making something feel like it was written for that audience in the first place. And yes, I work with AI too. I use it to get ideas moving, organize information and speed up parts of the process, but I know very well when the result still needs a human with a brain, an ear for language and a decent bullshit detector. If you have something that needs more clarity, better words or a stronger story, I’m your girl.

I craft high-caliber, SEO-driven content tailored to your brand (such as blogs, webpages, ebooks and more). 🗣️ Native English speaker (U.S.) 📜 B.A. in English from Northwestern University ✍️ 9+ years of experience 🌎 60+ top-tier clients across diverse industries 📱 Specializations in tech, gaming & general business 🔎 Experience in UX, brand voice, deep research, linking, metadata, etc. ⚙️ Veteran of SEO best practices (Yoast SEO, Keyword Planner & SEMrush) 📊 Well-versed in digital marketing tools (WordPress, Figma, Canva, Hootsuite & Google Analytics) 📖 Familiar with storytelling frameworks 🧉 Professional Spanish proficiency (LatAm) ⛔ No AI tools — all original content 🏅 100% Job Success Score on Upwork

🔥 Women’s health is complex. Your content shouldn’t be. I help healthcare and wellness brands translate research-heavy topics into clear content that creates trust and engagement. With a background in biology and experience co-authoring peer-reviewed scientific publications, I bring a research-trained mindset to every project. My work is a blend of medical accuracy and human readability. I specialize in: • Women’s health (hormonal health, metabolic health, longevity, nutrition) • Evidence-based blog articles • Email sequences and newsletters that educate and convert • SEO-structured content aligned with search intent • Ongoing content strategy and messaging support for growing wellness brands Beyond writing, I think about content ecosystems: how blogs, newsletters, and messaging work together to build authority and long-term audience trust. Whether you need authoritative blog content, research-informed newsletters, or ongoing email marketing support, I deliver work that is accurate, strategic, and built to last. Let’s build content your audience can trust and return to.

Hi there! I'm a journalist, writer, copy editor, and translator with 15 years of experience in content production for news outlets, digital platforms, and independent publishers. My work is grounded in fact-checking, source evaluation, clear structure, and reader-focused storytelling. I combine a strong background in reporting and editorial work with SEO-driven writing focused on performance, authority, and conversion. I specialize in English and Portuguese content for competitive and regulated markets such as finance, iGaming, tech, cybersecurity, and crypto. I also have extensive experience as a copy editor and proofreader on books of fiction, poetry, essays, and nonfiction. What I can help you with: - Book editing, copy editing & proofreading (fiction & nonfiction) - Editorial review, rewriting & content optimization - SEO-optimized articles & long-form content - iGaming & sports betting guides and reviews - Crypto & financial content (educational, evergreen & editorial) - SaaS & tech blog content - E-learning content designing/translation - Localization & translation (EN, ES → PT) with cultural adaptation If you think we could work well together, feel free to send me a message!