Top 50+ Telemarketing companies

Telemarketers are in the business of selling products to potential customers over the phone or through web conferencing.

Oftentimes, telemarketers are based in call centers where they all work together. Some of these call centers can be found in countries like the Philippines, but you may also find some in New York and San Francisco. You’ll often see this type of marketing employed as B2B lead generation.

A U.S.-based telemarketing service can cost between $20 and $75 an hour. There are lots of opportunities to outsource this work to different countries as well with the average cost coming in between $12 and $20 an hour.

Some telemarketing services can charge by the lead instead. If your marketing service prices with that model, then you may be looking at between $35 and $60 per lead.

Of course, services like Upwork make it easy for you to find telemarketing companies or freelancers who are upfront about their pricing, making it easy for you to find the perfect match for your budgetary needs.

There are several ways to employ this type of outbound marketing. Depending on the stage at which the call is happening, it can sometimes be called cold calling if it’s at the start of a customer relationship. This is when the telemarketer doesn’t have a relationship with the lead but his calling as a form of lead generation.

There’s also the follow-up call, which is a form of lead nurturing and customer support. On these calls, the telemarketer is looking to improve the customer experience and answer any outstanding questions the customer may have about the product.

Many telemarketing companies typically offer on-the-job training and do not require any educational experience, although many call centers may require that you at least have a high school diploma or equivalent.

Telemarketers need to have a lot of patience because they’ll be doing what’s called outbound telemarketing, or reaching out directly to strangers. These conversations will often not flow as expected and a telemarketer will need the skills and marketing strategies to cope with anyone who may not be courteous to the sales team.

While working as a telemarketer can be a lucrative career that can bring in many new leads for a business, it doesn’t always make sense to have one in-house. Startup costs for telemarketing equipment and training can sometimes get expensive, and if you don’t have sales experience, it’s unlikely you’ll be generating your own high-quality leads right away.

This is where outsourcing can come in handy. Handing your market research over to a telemarketing service provider will save you on startup costs and put you in touch with some salespeople skilled at doing this kind of work. A full-service telemarketing agency will be skilled in information technology, cold-calling, appointment setting, and follow-up calls. These are all key points in business development.