Photography Other Design

Advertising design uses graphic design with the end goal of selling products or services. Graphic designers might work to represent the visual identity of a brand more completely throughout a brand’s logo design, typography, and imagery. Though advertising design uses graphic design, it is more specified and blends design with marketing.

Graphics are used in advertising to make a brand stand out to consumers. Graphics might be on posters, billboards, flyers, or online ad campaigns and are intended to communicate brand identity or make a message pop. High-quality advertising leads help you stand out from competitors. Brand recognition leads to customers returning and staying loyal to your service or product.

Graphic design is not the same as advertising, though these roles often work together on creative teams. Advertising designers work in advertising and graphic designers work in a variety of industries. The focus of advertising design is to create advertisements that get people to buy products. Graphic design has more of a focus on composition, color, font, and other visual elements that are used in all visual design, in and out of advertising.

An advertising graphic designer needs years of experience and a portfolio showcasing great design skills as well as a working knowledge of Adobe creative suite apps like Photoshop and InDesign. Some employers might require a bachelor’s degree, but it is possible to have a career in advertising graphic design without one.

In addition to being able to work independently or as a team, a designer needs an understanding of design principles, design trends, project management skills, and a mastery of design software like Adobe Creative Suite.
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