๐จ Spending on ๐๐๐๐๐๐ ๐๐๐ and ๐๐๐ ๐๐๐๐๐๐๐ profitable ๐๐๐๐๐๐๐???
๐๐ผ Hi, I'm Rupinder Kaur, a Google Ads & PPC specialist with 10+ years of experience, helping eCommerce, DTC and lead generation businesses improve their Google Ads performance and grow revenue.
I provide Google Ads management and PPC campaign optimization across Google Search Ads, Google Shopping and Performance Max (PMax) campaigns.
My focus is helping businesses reduce wasted ad spend, improve conversion quality, increase ROAS, and generate profitable sales or qualified leads.
My focus isn't simply getting more clicks - it's making sure the right clicks turn into real business results. ๐
๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ ๐ ๐ ๐๐
โ High CPA or declining ROAS
โ Clicks but poor-quality leads
โ Wasted spend on irrelevant searches
โ Poor campaign structure or budget allocation
โ PMax spending without clear results
โ Shopping traffic without enough sales
โ Incorrect or incomplete conversion tracking
โ Campaigns that have stopped performing
I start with a detailed Google Ads audit to uncover wasted spend, targeting issues, tracking problems, campaign structure weaknesses and missed opportunities before making major changes.
โญ ๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐
๐ Top Rated Plus Freelancer
๐ฐ $600K+ earned on Upwork
โญ 510+ jobs | 260+ client reviews
๐ 98% Job Success Score
๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐
๐ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐:-
โคท Increased ROAS from 3X โ 17X through campaign restructuring and ongoing optimization.
๐ ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง:-
โคท Increased monthly conversions from 2 โ 89 without increasing ad spend.
๐ช ๐๐๐ญ๐๐ข๐ฅ:-
โคท Increased monthly conversions from 547 โ 1,030 while reducing cost per conversion.
๐ฐ ๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐:-
โคท Generated $85K revenue in one month at 6X ROAS.
๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐๐
โ Google Ads Audit & Strategy
โ Google Ads Setup & Management
โ Google Search Ads & PPC Campaign Management
โ Google Shopping & Performance Max
โ eCommerce & DTC PPC
โ Lead Generation Campaigns
โ Keyword & Search-Term Optimization
โ Negative Keyword Strategy
โ Ad Copy & Testing
โ CPA & ROAS Optimization
โ Campaign Scaling & Ongoing Management
โ Merchant Center & Product Feed Optimization
โ GA4, GTM & Conversion Tracking
๐ฏ ๐๐ ๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐
๐ Diagnose โ ๐ฏ Strategize โ โ๏ธ Optimize โ ๐ Improve โ ๐ Scale
I don't make changes just to keep an account busy. I take a data-driven, business-focused approach to identify what's limiting performance and where the biggest opportunities exist.
๐ ๐๐ข๐๐ ๐ง๐จ๐ฌ๐ ๐ญ๐ก๐ ๐๐๐๐จ๐ฎ๐ง๐ญ
โคท I analyze campaign structure, search terms, keywords, bidding, budgets, targeting, conversion tracking, landing pages and product performance to uncover inefficiencies and missed opportunities.
๐ฏ ๐๐ฎ๐ข๐ฅ๐ ๐ญ๐ก๐ ๐๐ข๐ ๐ก๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ
โคท I align campaign structure, targeting, bidding and budget allocation with your actual business goals โ whether that's profitable revenue growth, qualified leads, lower CPA or higher ROAS.
โ๏ธ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐จ๐ซ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐
โคท I continuously refine search terms, negative keywords, ads, audiences, products, bidding strategies and budgets based on real performance data.
๐ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐ก๐๐ญ ๐๐๐ญ๐ญ๐๐ซ๐ฌ
โคท I look beyond clicks and impressions and focus on the metrics that actually matter to the business โ qualified leads, conversion value, CPA, ROAS, revenue and profitability.
๐ ๐๐๐๐ฅ๐ ๐๐ข๐ญ๐ก ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ
โคท When we identify what is working, I scale winning campaigns, products and audiences carefully while maintaining efficiency and protecting profitability.
๐ ๐๐๐๐๐๐๐๐๐๐ ๐'๐๐ ๐๐๐๐๐๐ ๐๐๐๐
๐ eCommerce & DTC
๐ฅ Healthcare & Medical
โ๏ธ Legal
๐ฐ Finance & Insurance
๐ Real Estate
โ๏ธ Solar & Construction
๐ป SaaS & Technology
๐ง Local Service Businesses
I have also worked with Shopify, WooCommerce and PrestaShop, along with businesses in dental, med spa, therapy, chiropractic, roofing, HVAC, cleaning, pest control, moving, automotive, education, logistics and other service-based businesses.
โญ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐
โ๏ธ Data-driven Google Ads management
โ๏ธ Clear and proactive communication
โ๏ธ Focus on qualified leads and profitable sales
โ๏ธ Careful management of advertising budgets
โ๏ธ Detailed analysis rather than random account changes
Not sure what's holding your Google Ads campaigns back?
๐ฉ Send me an "๐๐ง๐ฏ๐ข๐ญ๐๐ญ๐ข๐จ๐ง" or "๐๐ข๐ซ๐๐๐ญ ๐๐๐ฌ๐ฌ๐๐ ๐". I'll review your account and share the key opportunities I see before you hire me
๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐๐
โญโญโญโญโญ "I would highly recommend Rupinder for Google ads management. She is very quick to respond and always has a clear strategy for the account. I would most definitely use her services again if I needed."
หโ*ยฐโข.หโ*ยฐโข Thank you! โขยฐ*โห.โขยฐ*โห
I help businesses build secure, scalable, and high-performance web applications, CRM systems, and SaaS platforms using modern PHP and JavaScript technologies.
With 10+ years of experience in full-stack development, I specialize in PHP, Laravel, CodeIgniter, Next.js, React, Nuxt.js, Vue.js, and CRM customization including Perfex CRM, Zoho CRM, and RISE CRM. I have delivered custom modules, automation workflows, payment integrations, dashboards, API-based systems, and enterprise solutions for startups and growing companies.
What I can help you with:
โข Custom PHP, Laravel & CodeIgniter development
โข Next.js, React, Nuxt.js & Vue.js applications
โข Full-stack web application development
โข Perfex CRM custom modules & automation
โข CRM / ERP / LMS / POS systems
โข REST API development & third-party integrations
โข Payment gateway integration (Stripe, Razorpay, PayPal)
โข Secure authentication & role management
โข Clean, scalable, and maintainable code
Why clients choose me:
โข Clean and well-structured code (easy to maintain)
โข On-time delivery without excuses
โข Clear communication & long-term support
โข Business-focused development approach
โข 100% focus on quality and performance
If you are looking for a reliable Full-Stack PHP Developer who understands business logicโnot just codeโletโs discuss your project.
โค Sharad Sud: On Upwork, I am a Top 1% Airbnb & OTA Revenue Optimization Expert, with Projects completed in 35+ Countries | 66+ Cities | 225+ Listings.
โค Airbnb Superhost & Global Revenue Management Expert for Short-Term Rentals, Vacation Rentals, 5* Hotels, Luxury Villas, Timeshare properties etc for Airbnb/VRBO & OTAs Booking .com/Agoda/Expedia.
I am an MBA in Sales & Marketing, with 14+ years experience with Global OTAs (Booking, Agoda, MakeMyTrip, Expedia) & E-commerce (Groupon, Paytm).
โข Airbnb & OTA Revenue Optimization for Hotels & Vacation Rentals
โข Dynamic Pricing & Promotions strategy
โข Maximize Airbnb Revenue & Boost Occupancy for OTAs
โข Coach, Live Tutorials & Strategy to execute on PriceLabs
โ My clients are a combination of Airbnb Hosts (NEW or upto 10+ years on Airbnb), 5*, Luxury & Boutique Hotels, Property Management companies & anyone looking to setup or optimize their business for Visibility & Revenue on any global platform.
โค I am also a Google My Business Profile ( GMB) expert for optimization.
Setup Google Maps Businesses in more than 5 countries.
1) Global Airbnb, Google & OTA Expert:
โข Booking, Expedia, Agoda, MakeMyTrip, VRBO, Google Vacations, Google (Maps) My Business, Viator, Klook, GYG, Airbnb Experiences
โข Co-Host to 56+ properties worldwide on Airbnb from $15 to $2300 per night.
โข Channel Manager/PMS/Pricing Tool expertise includes Hostaway, STAAH, Uplisting, Hospitable, Pricelabs, Cloudbeds, Lodgify, Guesty, Beds24 etc
2) Past employee with Agoda/Booking & MakeMyTrip ( India's No.1 OTA )
โข Online Marketing & Product portfolio of 800+ domestic & international hotels to increase Revenue/Occupancy/Visibility & Algorithm Strategy
3) Airbnb Superhost : Operate 9+ Villas & Revenue share with 15+ properties in 4 countries:
โข I understand algorithm nuances better than most people, since I have been a past employee, customer & partner of Travel Platforms
After 122+ projects, I can help you with:
โข EXPERT Listing of Vacation rentals/Hotels on Airbnb/OTAs, & correct setup with Channel Managers
โข Global level Optimization, Pricing & Promotion Strategy ( PriceLabs), Algorithm Tips
โข Consultation to stay ahead in saturated markets, capture ranking/visibility algorithm, customer conversion, & save at least 3-6 months of your time.
โข Problem Resolution, Go To Market on any OTA
---
Optimization involves everything you do to Capture the Algorithm, Capture guest Attention & improve/rectify Visibility, Occupancy & Revenue:
- Algorithm Ranking & Visibility in search results
- Improving Guest Conversion ( Clicks, Views, Bookings)
- Pricing with promotions & efficient settings on each OTA.
- SEO Content, Photo & Captions Strategy
A) My EXPERTISE & How I Can Help :
1) New Listing Set-up/Onboarding:
Create & Optimize a NEW Listing, for a Short Term Rental/Homestay/Hotel/Villa, on any Travel Platform across the world.
2) Listing Optimization & Audit:
i) Optimizing EXISTING listings for owners/rental companies/hosts.
Implement changes to capture algorithm, & adjust to the OTA Ranking/Visibility/SEO algorithm, to help increase bookings/occupancy
ii) Optimize & Capture Guest Attention through :
- Title, Description, Space, Neighborhood ( AI tools like Chat GPT & Bard)
- Photo tactics & captions
- Create Guest Messaging templates
iii) Execution on optimizing OTAs (Booking, Expedia) vs Airbnb/VRBO
3) Revenue or Pricing/Promotion Strategy:
- Setup on Pricing Tools like Pricelabs
- PriceLabs Live Tutorial in 1.5hrs
- Strategy & Consultation on tactics, occupancy, beating competition, visibility, capturing algorithm, automation & nuances of different OTAs
4) Consultation Listings on OTAs - Airbnb, Booking, TripAdvisor, Agoda, MakeMyTrip, VRBO & Expedia ( Pricing & Revenue, SEO Visibility Tips, Content, Settings)
- Solutions for Low Bookings
- Selling Strategies for different property types ( Luxury, Condos, Homes etc)
--------
1) ~$25 per Listing on Airbnb - Information to be provided by Host ( Layout, pictures ,amenities, guests, content etc).
Booking/Expedia/Agoda.
2) $30 Consulting Calls (2 hour) - This will help you save time, understand how to operate on a Travel platform, & implement strategies you will not be aware of !
I'll provide nuances on pricing, settings, listing optimization, communications, content, & how to target your listings to potential guests.
3) $16 Listing Optimization/Audit ( 1 Hr) - I log into your listing, to ensure your content, settings are optimized to bring in guests at competitive prices - this is crucial to maintaining the SEO/algorithm.
B) Holiday Planner - Lead the category of Holiday Packages in MakeMyTrip for 38 International destinations.
- TripAdvisor : Top 15 Reviewer of Hotels & Landmarks/Attractions
- Google Maps : Local Guide Level 8, with over 30 million+ photo views ( Top 5%)
- Booking added me as an Ambassador for India Community.
- Operated Couch-surfing in Mumbai for foreign travelers.
Asif H.
AI SEO Specialist, Wordpress SEO, Wix SEO Local SEO, AEO/GEO, Rank #1
Mohali, India
$5/hr$5 per hour4.2 (53) 131 jobs $100K+ total earnings
AI SEO Specialist / AEO/GEO Expert / Local SEO Expert / Wordpress SEO / Wix SEO / Lovable SEO / SquareSpace SEO / Framer SEO / Shopfiy SEO / B2B SEO / SAAS SEO
๐ฉ๐๐ ๐๐จ๐ซ ๐๐ซ๐๐ ๐ฐ๐๐๐ฌ๐ข๐ญ๐ ๐๐ฎ๐๐ข๐ญ, ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ซ ๐ ๐๐ฉ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐๐ง๐ ๐๐๐/๐๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ.
Are you looking to improve your Google rankings, increase organic traffic, generate more qualified leads, and get your business discovered in AI-powered search?
Iโm an experienced SEO Specialist and AI SEO Expert helping businesses improve visibility across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI search platforms.
My approach combines Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AI Search Optimization (AEO/GEO), keyword research, content optimization, and strategic link building to build sustainable organic growth.
๐ฅ SEO Services I Provide
โ AI SEO / AEO / GEO
AI Search Optimization
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
Google AI Overviews Optimization
ChatGPT, Gemini & Perplexity visibility
Entity & topical authority optimization
Structured data / Schema optimization
AI-friendly content & website structure
โ Technical SEO
Complete SEO Audit
Technical SEO Audit
Crawlability & indexing optimization
Core Web Vitals
Site architecture & internal linking
XML Sitemap & Robots.txt
Canonical & redirect optimization
Schema markup / structured data
Duplicate content & technical issue fixes
Website speed & performance optimization
โ On-Page SEO
SEO Keyword Research
Keyword Mapping & Search Intent
Title & Meta Description Optimization
H1/H2/H3 Optimization
Content Optimization
Internal Linking
Image & Alt Tag Optimization
SEO Content Strategy
Topical Authority
โ Local SEO
Local SEO Strategy
Google Business Profile Optimization
Google Maps Ranking
Local Keyword Research
Local Citation Building
NAP Optimization
Local Landing Pages
Local Competitor Analysis
Local Link Building
โ Off-Page SEO & Link Building
SEO Backlinking
Competitor Backlink Analysis
White-Hat Link Building
Guest Posting
Niche-Relevant Backlinks
Authority & Contextual Links
Backlink Audit
Off-Page SEO Strategy
๐ Platform & Website SEO
I work with a wide range of platforms and website types, including:
WordPress SEO | Shopify SEO | Wix SEO | Squarespace SEO | Framer SEO | WooCommerce SEO | Webflow SEO | Custom CMS SEO
๐ข Industry Expertise
Local Businesses | Home Services | Healthcare | Dental | Legal | Real Estate | SaaS | B2B | E-commerce | Professional Services | Travel | Hospitality | Fitness | Construction | Plumbing | HVAC | Roofing | Cleaning
๐ SEO Strategy That Focuses on Business Growth
I don't believe in simply chasing keyword positions.
My goal is to build a complete SEO system that improves:
โ๏ธ Search visibility
โ๏ธ Organic traffic
โ๏ธ Keyword rankings
โ๏ธ Local search presence
โ๏ธ AI search visibility
โ๏ธ Qualified leads
โ๏ธ Website conversions
๐ง Tools I Work With
Google Search Console | Google Analytics 4 | SEMrush | Ahrefs | Screaming Frog | Google Keyword Planner | Google Business Profile | Rank Math | Yoast SEO | Ubersuggest | GTMetrix | Moz
๐ผ What You Can Hire Me For
SEO Strategy | SEO Keyword Research | SEO Audit | Technical SEO | On-Page SEO | Off-Page SEO | Local SEO | Ecommerce SEO | AI SEO | AEO | GEO | SEO Backlinking | SEO Competitor Analysis | Organic Traffic Growth | Google Business Profile Optimization | Local Citation | SEO Performance Tracking | SEO Reporting
Whether you need a one-time SEO audit, technical SEO cleanup, Local SEO campaign, Shopify/WordPress optimization, AI SEO strategy, or ongoing SEO management, I can build a strategy around your business and competition.
Let's improve your visibility on Google and the new generation of AI search engines.
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