Marketing Book Design

Book graphic designers create covers and interiors for textbooks, graphic novels, and chapter books. A lot of what a book designer does is considered graphic design, and they also have specialized skills and knowledge beyond the visual design of images and typography. They use grid systems to organize typographic content on a page by formatting things like margins and number of rows and columns of text. Book designers on Upwork list their exact services along with pricing, delivery turnaround, and their ratings are listed on their profiles so you can sort through independent designers and find the best fit for your book.

1,227 marketing book design projects available

Marketing Book Design FAQs

What are the types of graphic design?

Since graphic design is used across industries, there are various types of graphic design business. Here are some of the most common:
  1. Visual identity design involves things such as brand design and company logos.
  2. Marketing and advertising graphic design promotes a product or service. Marketing designers might work on things like establishing corporate identity through ads and social media strategy.
  3. Environmental graphic design connects people with their environments through things such as digital interactive displays, signage, and murals.
  4. User interface (UI) is the part of web design that focuses on how users interact with apps or websites.
  5. Packaging design involves creating packaging for things like food or beauty products.
  6. Motion graphic design is behind moving graphics for trailers, websites, apps, etc.
  7. Product design blends user needs while serving a business.
  8. Publication graphic design includes design work on books, magazines, and digital publications.

Do graphic designers work on books?

Yes, graphic designers might work on books. Someone who specializes in book graphic design would have practical formatting and printing knowledge beyond basic design skills. They collaborate with authors and play a key role in designing brand identity for a book or series.

A designer might solely work on cover art design or they might be responsible for the entire visual creative process for a book, including choosing fonts and color palette and formatting the typography inside. Good design in the digital age can translate from physical copy to eBook format.

Visual communication is a key element throughout book design and details such as margins being too thin or too wide can greatly impact the reader experience.

What skills should I look for in a book graphic designer?

A degree from design school might be helpful in mastering the design process and understanding the history of graphic design, but it’s not a prerequisite to have a design career. If someone has not been a formal design student, they still might have relevant experience and a portfolio that showcases the necessary design skills.

It’s vital your book graphic designer has experience in the design industry and an excellent understanding of the fundamentals of design. They should be knowledgeable about lettering, typefaces, the elements of typographic style, composition, and color theory including interaction of colors. Additionally, they should have expertise in designing cross-referencing pages like the table of contents and index, and ensuring books translate well from paperback to eBook format.

How much do book graphic designers charge?

Book graphic designers charge a wide range of rates depending on their experience and what kind of work they’re doing. Beginners will charge less than those with years of experience.

If they are taking on the role of book graphic designer and formatting the entire book as discussed above, they might charge something like $10/page, or set a flat rate like $2,000 for 200 pages. A cookbook with 100 images over 200 pages of text might cost more than the design for 200 pages of basic text for a novel.

If book cover design is what you’re looking for, a designer might charge a flat rate somewhere between $20 to $200.
*Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.