Brand Style Guides

A brand style guide can cost anywhere from $60 to $350 depending on the graphic designer you hire. Creating brand guidelines for your company requires a designer to conduct market research and learn about your company and brand details, so it’s worth investing in a high-quality brand style guide for brand consistency across your various messaging channels.

A brand style guide is a document that describes multiple elements of your brand identity, from brand voice and brand personality to color palettes and typefaces. Designers will take this information and create a brand book that you can use for everything from social media to newsletters.

When creating your brand style guide, designers will include details about your target audience, tone of voice, color scheme, core values, and logo guidelines. A brand guide is great for helping small businesses keep their style guidelines consistent and for helping marketers promote businesses with a consistent visual identity.

To create a brand style guide, start by gathering as much information as you can about the business you’re working with. You’ll want to get their logo design and other brand elements such as their brand colors and typography. Then work with the company to ensure you understand their target audience, brand story, brand strategy, and mission statement.

Once you gather information, you’ll need to browse brand style guide examples online to get an idea of what is standard. You can even use style guide templates to get you started, helping take some of the design guesswork out of the process. Be sure to get the iconography and spacing right, and work with the company to make any edits after you’ve submitted a draft.

A brand style guide should include visual elements such as color scheme, logo design, and typefaces along with elements including target audience, brand story, and a mission statement. This will help create a brand book that makes it easy for a company to create consistent messaging across multiple platforms.