Small Business Branding Services

The four common branding strategies include flanker brand strategy, also called fighter or fighting brand strategy; product line extension; brand extension; and new brand strategy. Marketing professionals can apply these strategies across the majority of industries to promote an organization’s brand image and establish effective brand messaging through measurable marketing efforts.

Following a set of long-term goals, a branding strategy helps businesses determine a brand name by defining their core values and brand personality to appeal to potential customers. In addition, a brand strategy outlines how to create a compelling brand identity and differentiation, especially for new product launches.

Many experienced branding strategists typically charge on a per-project basis, but they can bill between $100 and $150 an hour. On the other hand, a brand strategy firm can charge an hourly rate of $150 and $600, depending on its size, expertise, and location.

Apple and Coca-Cola are real-world examples of companies that exemplify why branding is important. Their respective brand awareness campaigns communicate their unique value proposition and strong brand equity. With its memorable slogan, Nike is another example of a successful brand with an impressive brand positioning strategy.