Hire the Best Personal Development Specialists
in South Africa

Hi, I’m Alethea, an Executive Coach & ADHD Specialist for neurodivergent high achievers, founders, and professionals who need to perform at a high level without burning out or staying stuck. With a background in counselling psychology and over 20 years of experience across executive support, coaching, and human behaviour, I work at the intersection of performance, emotional regulation, and execution. I don’t just “hold you accountable” but I help you think clearly, regulate your nervous system, and follow through, consistently. 🧠 How I Support You: ADHD & Executive Function Coaching (strategy + structure), High-level Accountability & Thinking Partnership, Body Doubling (for focused execution when needed), Emotional Regulation & Overwhelm Management, Decision-making, clarity & momentum building 🎯 This Is For You If: You’re a high performer who struggles with follow-through or consistency, You experience ADHD, overwhelm, burnout, or decision fatigue, You’re managing a lot (business, career, studies, life) and need structure that actually works, You don’t need more information - you need implementation + support that sticks 💬 What Clients Experience: More clarity, more momentum, less overwhelm. And most importantly - they start finishing what they start. If you’re looking for a coach who understands both the science of the brain and the reality of execution, let’s connect :)

I’m an experienced and reliable Administrative Assistant with over 3 years of hands-on office experience, supporting businesses with daily operations such as answering calls, managing emails, typing documents, and assisting customers with professionalism and care. I specialize in data entry, document formatting, report preparation, and virtual administrative support. I work confidently with Microsoft Word and Excel, handling everything from clean layouts and tables to basic formulas, charts, and accurate data management. I also have basic knowledge of HTML, which helps me understand online systems and digital workflows more easily. I am highly organized, detail-oriented, and deadline-driven. My goal is simple: to make your work easier by providing accurate, efficient, and dependable support every time. 🛠 Skills & Tools * Microsoft Word (advanced formatting, tables, layouts) * Microsoft Excel (data entry, basic formulas, charts) * Google Docs & Google Sheets * PDF conversion, editing & document cleanup * Email management & virtual admin support * Typing & document preparation * Canva (templates, social media designs, business documents, PDFs, presentations) ⭐ Why Clients Choose Me ✅ 100% accuracy & strong attention to detail ✅ Reliable, organized & deadline-focused ✅ Professional communication ✅ Fast turnaround time ✅ Client satisfaction is my top priority If you're looking for a dedicated Administrative Assistant who delivers quality work on time, I would love to help you. Let’s work together to grow your business!

Most of my work is sharp, focused builds: custom WordPress with bespoke JS logic, Stripe payment flows, GA4 conversion tracking, and Supabase + Vue 3 for clients moving beyond brochure sites toward real products. I'm Chris, a senior full-stack developer based in South Africa (GMT+2), with strong overlap on EU and US-East hours. I think through architecture, edge cases, and long-term maintainability. Clients have called me "a thinking developer who anticipates needs" and described my work as "exceptional precision and judgment". I focus on clarity, correct behaviour, and clean handover, so you can trust the result and the next person can read the code. Verticals I work in most often: SMB payments and checkout (Stripe, PayFast), NGO and purpose-driven platforms, sport-performance and education SaaS, and small-business marketing sites that need to actually convert. What I do most: • WordPress + custom JS + Elementor. $2,000 Custom Financial Platform with persona routing, JS calculators, and LiteSpeed performance tuning (5.0 stars, "restructuring site architecture, committed to quality"). Brochure + form + subscription site with PayFast checkout (5.0 stars). My highest-converting lane. • Stripe payment integrations + GA4 conversion tracking. Stripe Elements + discount-code logic on a live payments page (5.0 stars, "fast and effective, most efficient solution") and GA4 server-side conversion tracking on WordPress + Stripe. The pattern: PaymentIntents, webhooks, server-side reconciliation, documented handover. • Custom JavaScript on existing themes and frameworkless stacks. 152-hour Senior Full-Stack retainer on a vanilla PHP + JS + CSS + HTML codebase ($5,320). Comfortable working inside custom themes without a framework. Not a Laravel or Symfony framework specialist. • Supabase + Vue 3 for clients moving beyond WordPress. Components, dashboards, Pinia, TypeScript, deployed on Vercel. Active products I run: Spyre AMS (athlete management), TrackHQ (sport analytics), upwork-brain (proposal intelligence). For new builds that need a real product, not a brochure. • Carrd microsites + UX fixes. Dynamic Carrd microsite + scroll/anchor fix for the same client across two phases (5.0 stars both, "operates with exceptional precision and judgment", "delivered beyond expectations"). Niche specialty, available on request. • Fixes, refactors, audits. WordPress + Divi development (5.0 stars, "He was fantastic"), Supabase + Vercel restore, security tuning, SEO redirects, AI-assisted code review and tidy-up. How I work: • Day 1 to 2: read the brief twice, ask the sharp questions, write a short scope doc with milestones and a flat estimate. • Week 1: first working increment deployed to staging or a preview URL. Never silence. • Ongoing: short async updates with screenshots, blockers flagged within a working day, clean Git history. • At handover: a README that a non-me developer can pick up cold. Not a fit if you need a same-day plugin patch on a site you can't grant access to, 24/7 chat-style support, a 6-month Laravel or Symfony framework build, or someone to manage offshore subcontractors. I work hands-on, solo, on bounded scopes. If you need someone who reads the brief carefully, owns the problem, and leaves the codebase in a better state, that's the work I do best.

Personal: I am passionate about my Work and Life. I am a wife of 37 years, a mother and a grandmother. I live in Hilton, South Africa. I am a busy person and have many hobbies including walking, music, reading, sewing, being with friends and family. I try to ensure that my life is very balanced. When younger, I played and Coached hockey at a Provincial level. I then married and became a mother of 2 girls, and became a grandmother in 2021- and consider being a wife, mother and grandmother to be my greatest roles. Life has given me many challenges, including the loss of our younger daughter, a divorce, relationship difficulties, having Burnout and dealing with Narcissistic Abuse. All of these challenges have helped me immensely in being able to really understand people, and therefore be a better Coach. I want people not only to survive, but to thrive! As a Coach : I have coached all ages, all genders, varied topics/situations since 2009. I love seeing my clients faces when we have removed obstacles/blockages in their lives. I am a kind, empathetic and encouraging Coach. I believe that we can find a way out of most difficulties. I don't even feel like I work, because I love what I do! School: I was educated partially in the USA, and South Africa to Grade 12 level. University: 5 years. 1 year in USA, and then returned to South Africa to complete my 4 year degree and Teaching Diploma. I have a post Grad Diploma in Sports Psychology. Coach Training: New Insights Coach Training, Neuro-Science training, many of the 6 seconds coaching courses ( global Emotional Intelligence experts) and many other coaching courses to make sure I am up to date. Work: I taught High School for 7 years, I ran a successful swim school, hockey clinics school, ran an auctioneering business for my husband, worked as a Real Estate agent and then have been a successful Coach since 2009.

I help founders build authority and attract aligned clients through strategic content that sounds like you- no templates, no mass production, just intentional systems that convert followers into paying clients. We live in an era where personal branding is no longer a nice-to-have- it's a necessity. If you're posting consistently without results, spending hours on content that gets ignored, attracting the wrong audience, or feeling disconnected from content that doesn't sound like you, I build the strategy and create the content that changes that. Core Expertise: ✔️ Personal Brand Strategy & Management – Instagram, TikTok, LinkedIn for founder-led brands selling high-ticket services, courses, programs ✔️ Reels & Short-Form Video Production – scroll-stopping content with trending audio, storytelling structure, conversion-focused messaging ✔️ Profile Positioning for Authority – bio optimization, strategic highlights, pinned posts that turn profile visits into leads ✔️ Founder Voice Copywriting – captions, hooks, messaging that sound exactly like you speak, not generic templates ✔️ High-Ticket Lead Generation Systems – content funnels, email sequences, lead magnets, webinar promotion for ready-to-invest clients ✔️ Strategic Community Engagement – daily relationship-building through intentional commenting, DM conversations, visibility tactics ✔️ Content Operations & Systems – Notion dashboards, Loom reviews, organized workflows saving 10+ hours weekly ✔️ Meta Ads for Personal Brands – Instagram and Facebook ad strategy, campaign management, creative testing ✔️ Performance Tracking & Optimization – monthly reporting on reach, engagement, inquiry volume, revenue attribution with strategic pivots Whether you're a naturopathic doctor growing your personal brand while scaling your practice, a relationship coach building authority to fill your program, or a wellness expert monetizing through courses and consulting, I build systems tailored to your goals. Recent Results: 📈 Grew Australian relationship coach from 800 to 40,000 followers in under 6 months- leading to sold-out webinar, thousands of leads, multiple podcast invitations 📈 Created content generating 16.1M, 34.8M, and 7.6M views for coach- dramatically increasing profile authority and client inquiries 📈 Grew client's TikTok from under 1K to 20K in less than 1 month through strategic positioning 📈 Doubled Mindvalley coach's Instagram in 1 week (70K to 140K)- resulted in British TV show invitation 📈 Generated 120+ webinar registrations for high-ticket relationship coach- creating consistent pipeline of warm leads I work with founder-led brands who are: 🌿 Building personal authority while scaling business 🌿 Managing dual brand presence – founders running personal brand and business account needing cohesive strategy without doubling workload 🌿 Transitioning from invisible to influential 🌿 Scaling beyond their current ceiling – experts needing strategic positioning If you're posting without seeing bookings increase, spending 10+ hours weekly on content that doesn't convert, watching competitors grow while you stay stagnant, or juggling accounts without clear strategy, I build the systems that solve this. How we work together: ⚙️ Weeks 1-2: Onboarding, Strategy & Profile Optimization We start with deep strategy work, treating your profiles like high-converting landing pages. ⚙️ Week 3 Onwards: Content Publishing & Active Growth Once profiles are optimized and you've approved direction, content posting begins. ⚙️ End of Month 1: Performance Check-In Call After the first month, we review numbers- I don't post blindly without direction. Why Founders Choose Me: 🤝 Proven track record growing personal brands from zero to tens of thousands of followers and generating millions in reach 🤝 Authentic voice in an AI-saturated world- your content sounds like you, not ChatGPT or generic templates everyone else uses 🤝 Boutique partnership- I work with a handful of clients so you get strategic focus, not assembly-line execution 🤝 Deep understanding of high-ticket sales psychology- I know what converts browsers into booked calls and enrolled clients 🤝 You reclaim 10+ hours weekly while your social media finally works for you instead of draining you 🤝 One strategic partner managing everything- no coordinating multiple freelancers with conflicting approaches 📩 Invite me to your job and I'll send you a quick loom on exactly how I'd position your brand and grow your audience.

I am a highly motivated and accomplished professional with over seven years of experience in my field. Whether you require the expertise of a graphic designer, social media specialist, or brand strategist, I possess the skills and acumen to provide comprehensive solutions. Throughout my career, I have garnered diverse experience having worked with smaller to medium-sized agencies, as well as undertaking freelance projects. Notably, I have had the privilege of collaborating with prominent brands in South Africa, including Dis-Chem Pharmacies, Montecasino, Silverstar Casino, and Weelee. As well as international brands, including Mass Mart & Retail Capital. My proficiency extends to a broad spectrum of tools and platforms, including but not limited to, The Adobe Suite, Office Suite, Google Suite, Facebook Business Suite, Facebook Ads Manager, Mailchimp and Canva. I am deeply committed to continuous learning and self-improvement, consistently acquiring new skills to enhance both my personal development and the success of the brands I represent.