People & Culture | HRBP | Talent Acquisition | AI-Enabled HR | Startup Scaling
I help startups and growing businesses build the people, hiring, and HR systems they need to scale — without creating unnecessary complexity.
With 5+ years of experience across HR, Talent Acquisition, People Operations, HR analytics, and technical recruitment, I’ve worked with startups, tech-enabled businesses, multinational environments, and multi-brand companies across MENA, Europe, the US, and India.
I don’t just fill vacancies or handle HR administration. I work with founders and leadership teams to build scalable HR structures, hire the right people, improve performance, and turn HR into a business function that supports growth.
What I can help you with:
Strategic HR & People Operations
- Build HR functions and processes from the ground up
- HR policies, SOPs, workflows, and employee lifecycle management
- HRIS implementation and optimization
- Workforce planning and organizational design
- Performance management, KPIs, and scorecards
- Employee engagement and retention strategies
- HR operations across remote and multi-location teams
Talent Acquisition & Headhunting
- Full-cycle recruitment from sourcing to offer
- Technical, corporate, operational, and leadership hiring
- Executive and niche talent sourcing
- Boolean search, talent mapping, and competency-based assessment
- Global recruitment across MENA, Europe, US, and other markets
- Recruitment process optimization and hiring strategy
I have personally sourced 4,500+ candidates and conducted 800+ interviews, while managing technical and non-technical recruitment across startups and established organizations.
AI-Enabled HR & Automation
- AI-assisted sourcing and candidate screening
- Recruitment workflow automation
- AI-powered HR processes and employee support
- Custom AI workflows, agents, and chatbots
- Automating repetitive HR administration and reporting
I use tools such as ChatGPT, Claude, Gemini, and custom AI workflows to make HR teams faster, more scalable, and more data-driven.
People Analytics & HR Data
- Workforce dashboards and reporting
- Recruitment analytics
- Hiring funnel and time-to-hire analysis
- Workforce planning
- HR cost and productivity analysis
- KPI tracking and management reporting
Tools include Power BI, Tableau, Advanced Excel, and SQL.
A few results I've delivered:
- Built and scaled a People & Culture function from zero across 6 consumer and technology brands
- Managed HR operations for 70+ employees across KSA, Egypt, and India
- Implemented Jisr HRIS as a centralized HR and workforce management system
- Led recruitment for 10+ operational branches
- Managed 26 technical recruitment assignments and delivered 76 pre-screened technical candidates
- Reduced Time-to-Hire by 25%
- Sourced and evaluated 2,000+ candidates in a single recruitment environment
- Achieved a 5/5 top assignment rating in technical recruitment
- Built AI-enabled workflows to reduce HR administrative workload
Who I work best with
I’m particularly valuable to:
- Startups building their HR function from scratch
- Founders who need a hands-on HR/People partner
- Growing companies scaling their teams
- Companies expanding into new markets
- Businesses struggling with recruitment or hiring quality
- Companies looking to automate HR operations
- Organizations that need better KPIs, performance systems, and workforce visibility
If you're looking for someone who can think like an HR leader, execute like a recruiter, analyze like a data professional, and approach problems with an entrepreneurial mindset, I’d be happy to work with you.
Let’s build an HR function that actually helps your business scale.
Muhammad A.
HR Consultant | People Operations & Performance Management
Cairo, Egypt
$50/hr$50 per hour5.0 (2) 2 jobs $700+ total earnings
Certified KPI Professional & Balanced Scorecard Professional (The KPI Institute) | HR Strategic Diploma – The American University in Cairo (AUC) | Certified Competency-Based Interviewer (CBI)
Senior HR & People Operations Consultant with hands-on experience designing and implementing end-to-end people, performance, and strategy systems from scratch, supported by data-driven decision-making and HR analytics.
I have led the development of:
Organizational strategies and Balanced Scorecard systems, including KPI libraries and initiative portfolios
Competency frameworks, competency dictionaries, and CBI models aligned with business and functional requirements
HR analytics and data-driven frameworks that translate workforce data into actionable insights for leadership decisions
HR policies and Standard Operating Procedures (SOPs) that convert strategy into clear, executable processes
My scope of work also includes refining HR documentation, governance policies, SOPs, and professional resumes (CVs) when required as part of broader people, performance, and organizational initiatives.
🚀 Transforming Organizations through Strategic HR & Expert Talent Acquisition
With 10+ years of hands-on experience, I help startups and established businesses build robust HR foundations, hire top-tier talent, and develop high-performing teams through professional training.
🎯 How I Can Help Your Business:
1. Strategic HR Management & Compliance:
Setting up HR departments from scratch for startups and SMEs.
Developing legally compliant Employee Handbooks and HR Policies.
Designing effective Performance Management Systems and KPI frameworks.
2. End-to-End Talent Acquisition:
Managing the full-cycle recruitment process to find the "Perfect Match."
Creating ATS-Optimized job descriptions and sourcing strategies.
Conducting professional competency-based interviews and candidate evaluations.
3. Professional Soft Skills Training:
Designing and delivering engaging training programs (Communication, Leadership, Customer Handling).
Conducting Training Needs Analysis (TNA) to align training with business goals.
Empowering teams with workplace behavior and emotional intelligence skills.
💡 Why Choose Me?
Results-Oriented: I don't just "manage" HR; I build systems that drive growth and efficiency.
Diverse Industry Experience: Proven track record across multiple sectors.
Solution-Focused: I tackle complex people problems with practical, sustainable solutions.
📩 Ready to streamline your HR operations or find your next star hire? Let’s jump on a quick call to discuss your needs!
Moustafa A.
Recruiter | Global Talent Acquisition & HR Strategist | Headhunter
Cairo, Egypt
$30/hr$30 per hour4.9 (135) 267 jobs $300K+ total earnings
Struggling to find and hire the right talent fast? I'm a global Recruiter and Headhunter who has delivered 3,000+ successful placements for companies like Channel Bakers, Gelato, Labster and Mrsool across 30+ countries.
I run a UK-based recruitment and HR consultancy and work as a hands-on Recruiter and Headhunter, not just a strategist. This combination means I source and close candidates myself while also building the HR infrastructure (ATS setup, onboarding, HR policy) that keeps new hires successful long after placement. My work spans Technology, E-Commerce, Marketing, Oil & Gas, Blockchain, and Manufacturing, giving me the range to adapt sourcing strategy to any industry's hiring culture.
Here is how I support hiring teams:
🎯 Full-cycle recruitment and headhunting for hard-to-fill and executive roles
🌍 Remote and global talent sourcing across the UK, US, Canada, the Middle East, and Europe
📋 Job description writing, candidate screening, and interview coordination
🛠️ ATS implementation and management (SmartRecruiters, Lever, Workable, Manatal, and others)
📈 HR strategy, onboarding plans, and employee handbook development
Whether you need one specialist hire or a full recruitment pipeline built from scratch, I can step in and manage the process end to end.
Track record: 3,000+ successful placements, 150+ businesses served, and a Top Rated Plus badge on Upwork with a 4.9+ rating across 232 completed jobs. I hold a master's degree in Human Resource Management along with CIPD Level 7 and HRCI (HRMP) certifications.
Ready to build your next great hire? Send me a message with your role and timeline, and I'll reply within a few hours with next steps.
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