About Me
Consider me your video-production Swiss Army Knife: A producer/editor and video marketer capable of opening a can of ideas or tightening up a script and recording voiceover, all using whatever material available to create engaging, goal-hitting videos and campaigns.
I'm an experienced video producer, marketer, writer, and editor with over 12 years combined experience. Whether you're starting with a blank slate or have everything already created, I can get you across the finish line.
Why Do YOU Need a One-Stop Shop for Video Production?
Did you know that 51% of marketing professionals worldwide point to video as the medium with the best ROI? Or that those marketers who use video saw their revenue grow 49% faster than companies that didn't use it? OR that 64% of consumers make purchases after watching a video and 91% watch explainer videos to understand a product or service?
Utilizing my copywriting and film production background I work with you to nail down what you want to say and bring it to life using footage, animation, and motion graphics to create engaging, entertaining content that drives viewership, users, and engagement across multiple platforms.
While I've primarily worked on my own the last few years, I have and continue to collaborate with creative directors and business owners; I like to say I'm a collaboratively adaptable. My copywriting and film production experience affords me the skills to write, storyboard, shoot, direct, and edit material that enhances User Experience and connection to your business, product, and story.
How I Do What I Do
I put the story first. At the end of the day, people are moved by how your product--and the team behind it--or brand makes them feel. Pain points? Not to worry, everyone has them! B2B or B2C, I help you solve them by looking at it through a different lens (video pun intended).
Skill Set:
Adobe Premiere
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Animaker Animation Software
Davinci Resolve
Final Cut
Creative and Strategic Writing
Videography
Documentary filmmaking
Video and Photo Editing
Motion Graphincs
Color Correcting
What I've Done and Nice Things People Have Said
The Capitol of Nowhere – Documentary Producer/Writer/Director/Editor 2013 - 2018
Winner, Award of Merit - Impact Doc Awards
Finalist - Final Cut Film Festival
Finalist - iPhone Film Festival
Official Selection - Great Lakes International Film Festival
Keyframe Sports - Fractional CMO - 2021 - 2022
Created highly effective social-first strategies, crafted brand voice, and developed high-performing crossplatform video and graphic campaigns which grew Twitter & Instagram followers by 75% and 400%, respectively.
Increased sales 20% in first 6 months by leveraging successful social media campaigns to expand brand awareness and new user acquisition.
Established relationships and affiliate marketing programs with content creators/influencers.
Worked on multiple campaigns and projects simultaneously, turning them all around ahead of launch date.
MINA Health - Fractional CMO - 2014 - Ongoing
Developed B2B and B2C marketing strategies, campaigns, customer avatar, and lead funnels approved by CEO. Collaborated with Creative Director on graphic design + video collateral for B2B and B2C/social media content.
Conceptualized, wrote, produced and edited all video for website and social media pages.
Created and managed COVID-19 response campaign, including product design development/improvement. Increased Facebook and Linked In followers by 200% and 800%, respectively with 53% greater engagement on Facebook over first quarter, followed by consistent growth thanks to successful campaigns and direct response
Freelance Producer, Editor, and Spokesperson
Produce videos from start to finish—conceptualize, storyboard, write, shoot, edit, create motion graphics, and voice over.
Clients include: Amazon Studios, Wells Fargo, Sanofi, Truth+Basketball with George Karl, Symphonic Engage, Krisp, Superior Essex, Kicking Horse, Standard Fair, and Fit Academy.
Highlights:
Amazon Studios' Red, White, and Blue - Editor
-Part of the editing team on this forthcoming docu-series.
Sanofi Pharmaceuticals Documentary- Producer, Director, Editor
- Developed a scrip in collaboration with the client
- Came on-site to direct documentary over 2 days
- Combined that footage with b-roll for 20-minute and 3-minute final edits, respectively
The Capitol of Nowhere - Writer, Producer, Director, Editor, Narrato
-Award-winning documentary (see above)
Truth & Basketball - Video producer/editor
Combine podcast audio clips with researched archival video clips and pictures to craft cross-platform promotional videos
Videos have averaged 16.5K views and 25K impressions on Twitter
GKFC + Onward Fitness – 2016 - Present
Training/Video Service Founder + Head Trainer/Highlight Reel Editor
Explainer Video
