Enthusiastic content marketing strategist, nimble b2b and b2c copywriter, entrepreneurial direct marketing and digital agency founder with 25+ years of diverse experience spearheading cross-channel acquisition, retention, branding, affinity marketing and loyalty programs for companies and non-profits.
Skilled in virtually all areas of modern marketing: acquisition marketing, Account Based Marketing (ABM), digital, search, direct mail, email marketing, creative storytelling, membership marketing and fundraising, social media, Facebook, LinkedIn, Google Adwords, Instagram, and other social media platforms, content strategy, brand positioning, messaging, audience segmentation, lead generation, cross-selling, analytics.
Strategic Planning & Campaign Management: Strategic planning and oversight of targeted, multi-channel marketing and advertising programs promoting a diversity of products and services, such as:
* Corporate Membership Program for the American Society of Civil Engineers
* Premium Content Membership Loyalty Program for the American Chemical Society
* Rebranding of American Association of Physical Education, Recreation and Dance
* Federal Government Media Strategy and Go-to-Market Campaign for Microsoft
* New Student Email Referral program with Student Video for American Graduate University
* Account Based Marketing for Matter Made/Fulcrum
* Social media/email campaigns for National Academy of Engineering
* Multi-year Nurse Excellence Recognition Campaign for the American Nurses Association
* Website Engagement Testing Plan for TechRepublic (CNET)
Content and Creative Development: Keen insight and skills creating targeted content to capture leads and support brand positioning. Guide creative development of premium content and copywriting for engaging email and digital campaigns, web site content, direct response advertising, video scripts, catalogs, presentations, case studies, white papers, social media, and more.
Customer Research & Segmentation: Conduct and utilize market research, refine value propositions and refine effectiveness of market-penetration strategy. Spearhead go-to-market plans across geographic regions, channels and markets.
Operations & Management: Manage all aspects of marketing planning, budgeting, metrics and reporting, vendors and freelance talent. Deep understanding of CRM, inbound marketing and B2B ABM, demand generation, inbound marketing, social media. Over 25-years' agency leadership
experience with the ability to motivate and mentor. Supervised team of 15 inhouse staff and numerous independent contractors working remotely.