The 20 top companies in the fintech space are investing a lot into content. This should get you wondering why. It's not rocket science, however.
I found my answers while writing for four Fintech businesses and growing their customer acquisition and lead generation by over 400%, . Here's what I picked up:
- 88% of the top fintech companies have a website blog
- More than 50% of consumers run a search before converting to a Financial services customer.
- Content marketing is 3 times more effective than paid advertising.
- Putting out consistent, quality content is the most effective way for businesses to increase traffic to their page, drive their websites up the search engine result (SERP) ladder, and establish themselves as industry leaders in their niche.
- Fintechs that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts a month.
This says a lot about the importance of content marketing in generating leads, developing brand presence, and establishing authority.
Most businesses know this but don't have the time and the required skill to level up their content game. But who says you have to?
Outsourcing your content strategy to a content marketing specialist who's also an industry expert may be the only content marketing strategy your business would require.
This is where I come in. I can help you become an industry authority with just a few steps:
- Create a documented content strategy that helps you stand out (60% of the top performers have one).
- Research content gaps you can leverage to acquire more customers, increase brand awareness, and drive conversion.
- Create authority content that passes the E.A.T (Expertise, Authoritativeness, and Trustworthiness) test.
- Use keywords to optimize your content strategy while maintaining value for the readers.
- Design your website architecture to reflect your brand voice and value proposition.
Writing B2B and B2C articles in the Finance and Fintech niche has for a long time moved from being just a job to a passion.
I pride myself in being a diligent writer and an easy-going one, so feel free to reach out and we can chat about your expectations and goals.
I specialize in:
- SEO Copywriting
- Content Writing
- SEO and Content strategy
- Whitepapers, Infographics, Ebooks, and Online guides
You can send me an invite or offer let's get started on your projects. If you need clarity, I'm always available to jump on a call.
Great content is really all you need to stand out in your industry and before potential customers. Interested in a more profitable content marketing investment? Then let's get talking!
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