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I work with SaaS and B2B Tech companies that need senior-level marketing strategy and execution across the full funnel. I help software companies with growth strategy, demand generation, paid acquisition, organic growth, content, conversion, lifecycle marketing, analytics, and AI-era search visibility. This includes SEO, AI Visibility, GEO, AEO, content strategy, paid ads, LinkedIn marketing, email marketing, landing pages, reporting, and go-to-market support. I work best with SaaS founders, B2B tech teams, software startups, AI products, fintech, healthtech, IT services, and growth-stage companies that want one consultant who can see the full picture and help move the work forward. What I Help With - Go-To-Market Strategy - Positioning and Messaging - SEO / AI Visibility / GEO / AEO - Content Strategy & Development - Thought Leadership Content Marketing - Social & Paid Ads ( Google, Meta, LinkedIn ) - Demand / Inbound Lead Generation - Email Marketing - Marketing Analytics & Reporting - Conversion Rate Optimization - Growth Advisory Some Results - ZarMoney: 200x growth in organic traffic and conversions in under 12 months - Vocus: 255% traffic growth and 33% increase in lead conversions in 6 months - Sprintful: 1000x growth in website traffic within a year - OrderCircle: 55% growth in conversions in 1 month - ShareArchiver: 60% increase in organic leads in 3 months - HyperOffice: 270% traffic growth and 320% growth in conversions - Week Plan: 100%+ growth in traffic and conversions I bring a strong mix of strategy, channel knowledge, copy, and performance thinking, making me a strong fit for SaaS and B2B tech companies seeking serious marketing support without building a large in-house team.

I've been building and optimizing online businesses since 1999. My background is in direct response marketing, where performance is measured by revenue, not just traffic or metrics. Most recently, I spent nine years as COO of a DTC supplement brand, helping scale it to sustained seven-figure monthly revenue across paid traffic, affiliate, email, funnels, and Amazon, while managing 50+ people across marketing, operations, product, and support. Most businesses don't have a single problem. They have gaps across traffic, conversion, and monetization. That’s where I focus. I identify what’s limiting revenue and fix it so your existing systems perform better before you spend more. ━━━━━━━━━━━━━━━━━━━━ WHAT I HELP WITH ━━━━━━━━━━━━━━━━━━━━ ▸ CONVERSION, FUNNELS & REVENUE OPTIMIZATION Diagnose where users drop off and why. Improve conversion rate, AOV, and revenue per visitor through better messaging, offers, funnel structure, and checkout flow. I’ve rebuilt funnels, restructured offers, and optimized VSLs across hundreds of campaigns. The work is always about finding the specific friction point that is costing you money. ▸ AFFILIATE & CLICKBANK Vendor, affiliate, manager, and network-side experience. I’ve built and scaled affiliate ecosystems, structured commission models, recruited partners, and optimized offers from every side. If your affiliate program is not scaling or your ClickBank offer is underperforming, I can usually spot the bottleneck quickly. ▸ EMAIL & LIFECYCLE MARKETING I’ve personally written and sent daily email campaigns for years, generating significant monthly revenue across billions of cumulative sends. I work on segmentation, automation, deliverability, and connecting email to the rest of your acquisition and monetization system. ▸ PAID TRAFFIC & DIRECT RESPONSE Executive-level experience across Meta, Google, YouTube, and affiliate traffic sources. I help diagnose performance issues across campaigns and funnels, separating creative fatigue from funnel friction and offer problems. Not just reading dashboards, but knowing what to change and why. ▸ AI-DRIVEN MARKETING SYSTEMS I build practical AI-supported workflows that improve research, content production, and execution speed. The focus is always on output and efficiency, not novelty. ━━━━━━━━━━━━━━━━━━━━ EXPERIENCE SNAPSHOT ━━━━━━━━━━━━━━━━━━━━ ◦ Scaled a DTC brand to sustained 7-figure monthly revenue as COO over 9 years ◦ Led teams of 50+ across marketing, operations, product, and support ◦ 25+ years building online businesses across DTC, affiliate, and digital products ◦ Co-founded and scaled a software company past $2M in online revenue ◦ Deep hands-on execution across funnels, VSLs, paid traffic, email, affiliate, and CRO ━━━━━━━━━━━━━━━━━━━━ TYPICAL PROJECTS ━━━━━━━━━━━━━━━━━━━━ ◦ Funnel and conversion audits ◦ CRO and revenue optimization ◦ ClickBank and affiliate offer optimization ◦ Email systems and lifecycle strategy ◦ Paid traffic and funnel performance diagnosis ◦ AI workflow design and implementation ━━━━━━━━━━━━━━━━━━━━ HOW I WORK ━━━━━━━━━━━━━━━━━━━━ I don’t work through checklists. I look at where performance is actually breaking, then focus on the highest-leverage fix first. Most engagements start with a focused audit or review of what you already have, then move into prioritized recommendations and execution. If you're trying to improve results, not just complete tasks, send me a message.

A seasoned expert to refine your B2B Go To Market strategy and outcomes. I have successfully steered marketing efforts at various organizations in the US and Europe and have served as an advisor to numerous startups. We want you to optimize conversions at every touchpoint to drive more wins, while sunsetting ineffective strategies and tactics. I can support parts of your process, from initial research to finished strategy to enablement and execution, or work across the entirety of your market needs. While bootstrapping my business, I'm taking any capacity I have to help other B2Bs optimize their connection with the market. I am the founder of a trending insights platform designed to empower B2B organizations with real-time, structured market data. With over 3 decades in B2B marketing across the US and Europe, I specialize in bridging the gaps between Product, Marketing, Sales, and Customer Success. My approach focuses on enabling companies to spot market trends early, validate them, and act decisively on insights, allowing them to bypass costly legacy systems.

Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I help consumer brands go-to-market, win retail, and scale high-performing DTC systems that actually convert. I bring 20+ years of experience leading growth inside $400M to $3.5B companies, with a track record of launching 200+ products and driving 100K+ retail placements across Walmart, Costco, Whole Foods, and Amazon. I’ve built brands from the inside, not just advised from the outside. 🚀 Results Led go-to-market strategy for Clubtails, scaling to #3 RTD brand in the U.S. with 90,000+ stores and the #1 canned margarita Launched Clubtails Crushers from concept to shelf, securing 15,000+ placements pre-launch Grew Godshall’s into the #3 turkey bacon brand with 400% growth in 18 months and 23,000+ stores Scaled Quick N Eat to the #1 frozen burger patty in the U.S. Improved DTC conversion rates by 19%+, increased revenue per visitor by 13%, and lifted AOV by 20% through CRO and A/B testing Helped win Walmart Vendor of the Year (2×) and Instacart Best in Class 💡 What I Do Go-to-market strategy from concept through launch and revenue growth Retail sell-in strategy, buyer decks, and category positioning Brand positioning, messaging, and packaging that drives conversion DTC growth across Shopify, Meta, Google, and Klaviyo Conversion rate optimization (CRO), landing pages, and A/B testing Amazon and omnichannel growth systems ⚙️ How I Work I don’t just advise. I own the go-to-market and build the system around it. Most brands don’t have a traffic problem or a retail problem—they have a system problem across positioning, sell-in, and conversion. I define positioning, build the GTM plan, align retail and DTC, then either lead or plug directly into your team to execute. Every decision is grounded in real performance data across retail and digital, with a strong focus on conversion and revenue. For many clients, this evolves into a long-term partnership where I lead growth across the business. 🏆 Why Clients Hire Me Proven track record building #1 and #3 brands in competitive categories Deep experience across Walmart, Whole Foods, Costco, Amazon, and more Strong balance of strategy, execution, and measurable results 📩 Let’s Connect If you want to pressure-test your go-to-market, retail strategy, or conversion funnel, send me a message and I’ll give you direct, actionable feedback on where your biggest growth opportunity is. I work with a limited number of brands at a time to stay deeply involved in both strategy and execution.

Hi, I'm Ben 👋 → I took an 8 figure brand from 1% CM to 21% in 5 months using automations. → I grew my own business to $1m revenue in less than a year, and $10m in less than 5. → I rebuilt the entire marketing scope and implemented AI automations into a $250m+/year Yacht Brokerage in South Florida. I help SMBs fix the operational drag that shows up as margin compression, messy reporting, manual workflows, disconnected tools, and teams stuck inside spreadsheets. Before consulting, I spent 10 years as an ecommerce operator, co-founded and scaled KASTLITE to $10M+ in revenue, and managed brands across Amazon, Walmart, and DTC channels, including Squatty Potty, LEVOLOR, Goalrilla, and STIGA. I’ve owned and worked directly with P&Ls at the $100M+ level, so I’m not approaching your business like a generic automation consultant. I help founders and operators build better systems around: - Margin improvement and profitability analysis - AI-assisted reporting and decision support - SOPs, process cleanup, and team operating systems - Inventory, product, pricing, and channel analysis - Spreadsheet-heavy workflows that need to become scalable systems - Cross-functional operations between marketing, finance, product, and customer service Relevant outcomes from my operating experience: - Improved contribution margin from 1% to 21% in 5 months for an 8-figure brand - Drove 200% YoY EBITDA growth for a $6M pet brand portfolio - Scaled KASTLITE from scratch to $10M+ in revenue with double-digit growth for 5 consecutive years - Managed a portfolio of brands generating $100M+ in annual revenue - Built channel, pricing, operational, and reporting systems across Amazon, Walmart, and DTC Most businesses do not need “more AI” in the abstract. They need cleaner decisions, faster reporting, fewer manual processes, better margin visibility, and systems that help their team operate with less friction. That is where I can help. I can work with you on a focused audit, a specific operational problem, or an ongoing buildout of the systems underneath your business. If you are growing but your processes, reporting, or margins are starting to feel stretched, let’s talk.

Top 1% Expert Vetted on Upwork! Original Director of Pricing at Chewy.com, positioning it to be one of the largest e-commerce acquisitions of all time. Executive Level Pricing professional with proven track record and over 18 years of full time pricing strategy in e-commerce, retail, brick & mortar, SaaS,AI SaaS, services, and energy industries working for both start-ups and fortune 500 companies. Specialized in transformative growth through pricing for organizational objectives ranging from sustainability to exit strategies. Passionate about applying pricing economics, data analytics, and consumer behavior psychology to find creative ways to optimize product/service price, leading to increased conversion and revenue for your business. Created and led Pricing Strategy and Pricing Operations teams from ground up that aided my last start-up e-commerce retail company, chewy.com to grow from $200 million to $2.2 Billion in annual net sales in less than 3.5 years. Committed to staying up to date with best practices across multiple industries via continuing education through seminars, conferences, courses, and networking. Expert in Pricing Strategy and Operations for full life cycle pricing for your entire assortment/service offering: - Private Label - National Brands - Clearance Price - Promotional Price - MAP Price - List Price - Competitor Identification - Customer Segmentation - Competitive Analysis - Price Testing Led development and was the visionary behind internal pricing software & implementation for full assortment pricing including: - Price Optimization - Price Matching - Private Label Pricing - Web Scraping - Product Matching - Promotion Execution - Margin Strategies - Opportunity Identification - Data Analytics - Competitive Analysis As a leader in the pricing industry, I am confident that I can help your company become more profitable and/or gain market share via pricing strategy and operations Additional recommendations on LinkedIn I am proud to be among a small group of professionals who were chosen to be featured at Upwork’s 2023 Work Without Limits Executive Summit, an invitation-only event for Upwork’s enterprise customers.