Hire the Best Fractional CGOs

Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success I find the revenue already sitting inside your store. I spent 25+ years founding, scaling, and exiting my own ecommerce companies across supplements, subscription, manufacturing, nutraceuticals, and consumer products. I have lived the operator side of growth: cash flow, CAC pressure, conversion problems, failed launches, retention leaks, agency confusion, inventory risk, and the constant question every founder eventually has to answer: Where is the money leaking? That is the problem I help solve. Since my last exit, I’ve spent the last two years building RavenOS, my private AI-assisted growth analysis system. It helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a normal audit process. It looks for the things most teams miss: failed payments, weak lifecycle flows, cohort decay, discount stacking, checkout friction, poor offer sequencing, low repeat purchase, and revenue hiding inside the existing customer base. Outside of client work, I also build my own software systems. One current example is NRGX Labs, my invite-only institutional options research platform. I designed and built it around 18 quant engines, roughly 190 API routes, 160K+ lines of Python/JS, 1,200+ tests, and a layered OpenAI system that turns deterministic market structure into clear research, explanations, and structured trade-readiness outputs. So when I talk about AI-assisted growth systems, data-backed ecommerce analysis, or product experience, I’m not speaking theoretically. I’ve built real systems where the AI layer has to be grounded, constrained, useful, and commercially practical. RavenOS is the tool I wish I had when I was running my own brands. Back then, I found leaks the hard way: by losing the money first. That is where 25 years of founder/operator pattern recognition comes in. I am not handing you generic AI output or a 40-page deck of best practices. I am looking at your business like someone who has sat in the founder seat with his own money on the line. What you get is a clear read on where revenue is being lost, what it is likely costing you, and what I would fix first. 🤓 A few background highlights: • Founded and scaled 6 companies across ecommerce, manufacturing, nutraceuticals, subscription, and consumer products • $587M+ in gross retail sales across founder-led DTC brands • Built subscribe-and-save programs with 250k+ monthly members, plus a 4,000-member monthly box • Exits include MySupplementStore, GeekBox, and KEEG Ocean Plastics, which was acquired by University of California, Irvine • Shopify Plus brands with sustained 4-6% conversion rates • Inc. 5000, #40 fastest-growing retail company in the U.S. • Inc. Magazine “30 Top CEOs Under 30” • Expert-Vetted Top 1% on Upwork • Nearly $3M billed since 2021 • 100% Job Success I find that most engagements fall into one of three categories: 👉 GROWTH BLUEPRINT My flagship engagement. I review your current growth stack with the help of RavenOS, then deliver a complete operator-level blueprint: performance snapshot, ranked revenue-leak map, acquisition and lifecycle fixes, retention/subscription opportunities, CRO priorities, and a practical 90-day execution plan. This is best for brands that know there is more revenue in the business but need a sharper read on where it is sitting and what to fix first. 👉 CONVERSION & RETENTION SPRINT A focused engagement around one constraint: funnel efficiency, lifecycle revenue, repeat purchase, email/SMS performance, offer clarity, checkout friction, or revenue per visitor. This is best when the problem is already visible and you want a senior operator to help diagnose and prioritize the fix. 👉 FOUNDER GROWTH ADVISORY + MONITORING Ongoing advisory for founders who want a senior growth operator watching the business week over week. RavenOS surfaces anomalies, leaks, and opportunities. I review the findings and help turn them into practical decisions before they cost you a quarter. Most businesses do not need more complexity or another dashboard. They need an accurate read on where revenue is being lost, a short list of what to fix first, and someone who has actually done it before. That is where I come in.

Customer lifetime value (CLV/LTV) modeling is my specialty. Using probability models (BG/NBD, Pareto/NBD, Gamma-Gamma), retention curves, and RFM segmentation, I tell you who your most valuable customers are, what they are worth, and how to acquire more of them. Around that core I bring the full marketing-analytics toolkit - marketing mix modeling (MMM), multi-touch attribution, pricing, and forecasting - in Python and R, for CPG, DTC, media, fintech, and B2B clients. Over 30 years I have directed more than $70M in combined consumer-insights and analytics spend - $20M+ client-side (Bacardi Global Brands) and $50M+ agency-side (GfK, Millward Brown/Kantar) - so I read these models the way a CMO does, not just a data scientist. I translate model output into the decision, the deck, and the board-ready story. What I deliver: - Customer lifetime value (CLV/LTV): BG/NBD and Pareto/NBD + Gamma-Gamma probability models, retention curves, cohort and RFM segmentation; forecast customer value and surface your most valuable acquisition cohorts for DTC and subscription brands. - Marketing mix modeling & media ROI: ARIMAX, Bayesian/hierarchical, and regression models with adstock and saturation; in a recent engagement I identified a channel-reallocation opportunity worth roughly a 185% gain in marketing efficiency. Build from scratch, or finalize, validate, deploy, and maintain existing models (Python or R). - Attribution & measurement: reconciling Meta / Google / GA4 platform reporting against actual business outcomes; blended CAC and single-source-of-truth frameworks. - Pricing & forecasting: conjoint / willingness-to-pay studies and supervised-ML pricing models (random forest, gradient boosting) deployed as interactive calculators. - Data engineering & viz: BigQuery warehousing, dashboards (Power BI, Tableau, Looker Studio), and clear recommendations leadership can act on. Credentials: Wharton MBA (Marketing), Brown B.A. in Applied Mathematics. Top Rated on Upwork with 100% Job Success across 8 engagements. Stack: Python, R, SQL, SAS, Azure, AWS, GCP/BigQuery, Power BI, Tableau, GA4, Looker Studio. Fluent in Spanish, working Portuguese - comfortable on global, multi-market engagements. I keep scope tight, communicate in business terms, and hit deadlines.

I don't do marketing that looks good and delivers nothing. I build marketing systems that drive growth, strengthen positioning, and generate measurable business impact. For the past 10+ years, I've worked across 60+ companies in Brazil, the US, and Europe, leading strategies that connect marketing directly to revenue, acquisition, retention, and market expansion. My experience spans growth, brand strategy, partnerships, and revenue operations across both B2B and B2C markets. I've founded agencies, led marketing for global commerce companies, managed outbound partnerships for European TV networks, built growth strategies for US-based AI startups, and executed campaigns that generated 4x ROI while reducing acquisition costs by 35%. I've worked as a fractional CMO and strategic growth lead, managing teams, budgets, vendors, C-level stakeholders, and full go-to-market strategies from the ground up — connecting positioning, execution, and business growth. What I do: → End-to-end marketing strategy focused on positioning, acquisition, retention, and revenue growth → Growth architecture for B2B and B2C companies — from funnel strategy to attribution and scalability → Brand repositioning, market expansion, and go-to-market execution → Cross-functional leadership across marketing, sales, product, and operations → KPI frameworks, attribution systems, and scalable marketing operations → Team leadership and mentorship, including building teams from scratch Some results: • Led a B2B product launch that generated $60K+ in purchase orders within the first week • Ran enrollment campaigns that reached 100% occupancy 30% ahead of schedule with 4x ROI • Increased qualified organic traffic by 62% in 90 days for an edtech company • Opened 3 new B2B market segments in under 6 months, increasing qualified leads by 42% • Helped drive 6-figure monthly revenue through strategic paid media management • Increased engagement by 78% through a 360° campaign that also boosted qualified traffic by 41% Strong experience with lifecycle marketing, CRM automation, attribution systems, and AI-driven marketing workflows using HubSpot, Salesforce, Zapier, Make, and n8n. I work exclusively with international companies. Fluent in English and Portuguese, with experience adapting marketing strategies across different markets, audiences, and growth stages. If your company needs someone who can lead marketing end to end — from positioning to pipeline growth — let's talk.

Most organizations don't have a technology problem. They have an execution problem. Critical work is spread across spreadsheets, email, CRMs, project management tools, disconnected automations, and manual processes. Teams spend more time coordinating work than completing it. I help organizations design and implement operational systems that eliminate bottlenecks, automate execution, improve visibility, and create scalable workflows that teams can actually run on. My work sits at the intersection of operations, workflow design, automation, AI, and systems implementation. I don't deliver recommendations that end up in a slide deck. I build production-ready systems that improve how work gets done. What I Help Organizations Build • AI-powered operational workflows • Business process automation systems • Workflow orchestration platforms • Internal business operating systems • Operational dashboards and visibility layers • Knowledge management and document intelligence solutions • CRM and HubSpot automation • SharePoint and Microsoft 365 workflow solutions • AI copilots and retrieval-augmented knowledge systems (RAG) • Cross-functional workflow and approval systems • Resource, capacity, and operational planning tools Typical Engagements Organizations usually hire me when they are experiencing one or more of the following: • Teams are overwhelmed by manual processes • Work is falling through the cracks between departments • Existing automations are fragmented and difficult to maintain • Leadership lacks operational visibility • Growth is creating coordination challenges • AI initiatives have stalled at the pilot stage • Critical processes depend on tribal knowledge How I Work Every engagement starts with understanding the operational workflow underneath the problem. From there I design and implement systems that support execution through: • Workflow mapping and redesign • Operational data architecture • Workflow state management • Routing and escalation logic • API-driven orchestration • AI-enabled workflows • Human-in-the-loop governance • Operational reporting and visibility • Cross-functional process coordination The result is a system your team can operate confidently long after deployment. Experience Before consulting, I spent 16 years with Brother International in senior operational leadership roles with P&L responsibility across B2B wholesale, direct-to-consumer operations, channel management, and large-scale partner execution. Today I work with founders, leadership teams, agencies, consultancies, healthcare organizations, real estate operators, professional services firms, and growing businesses that need practical operational systems—not more software. Technology & Platforms AI & Automation • OpenAI • Claude • Gemini • AI Agents • Retrieval-Augmented Generation (RAG) • Workflow Automation • Prompt Engineering Operations & Workflow • Business Process Design • Workflow Orchestration • Operational Systems Architecture • Operational Dashboards • Governance & Approval Workflows • Knowledge Management Systems Development & Data • React / Next.js • TypeScript • Node.js • PostgreSQL • Supabase • REST APIs • Vector Databases Integrations • HubSpot • Microsoft 365 • SharePoint • Slack • Google Workspace • Salesforce • ClickUp • Asana • Jira • Notion • Zapier • Make • n8n Engagement Model • Discovery & Operational Assessments • Fixed-Scope Implementations • AI & Automation Projects • Workflow Modernization Initiatives • Fractional COO Support • Embedded Delivery Partnerships If your team is struggling with fragmented workflows, manual processes, operational bottlenecks, or AI initiatives that haven't reached production, let's discuss how we can build a system that delivers measurable operational results.

Fractional Head of Sales and Revenue Growth Consultant helping B2B SaaS and tech companies build predictable pipeline and scale revenue. I work with founders, growth teams, and executive leadership to design and operate modern outbound and go-to-market engines that perform in today’s buying environment. Over the past decade, I’ve helped teams move beyond high-volume SDR tactics by building focused, scalable programs using Apollo, HubSpot, Instantly, and LinkedIn, supported by automation workflows through n8n and proven frameworks like MEDDIC, BANT, and ABM to drive high-quality conversations and close complex deals. I typically partner with teams who need senior sales leadership without hiring full-time, helping them: 🚀 Build and optimize outbound programs 🎯 Define ICPs and messaging that cut through crowded markets 📊 Improve pipeline quality, forecasting, and deal execution 🤝 Align sales, marketing, and leadership around revenue priorities 🧠 Lead strategy on key mid-market and enterprise opportunities If you’re wearing too many hats or need experienced sales leadership to steady and scale your motion, let’s connect.

Most founders bring me in when revenue is growing but the business is starting to crack underneath it. Reporting is unreliable. Cashflow is unclear. The CRM is leaking. The team is busy but nothing is quite landing. And you're still stuck in the middle of everything. What you need isn't a consultant who talks strategy from a distance. You need someone who actually comes in, takes the wheel on day-to-day operations, actively manages the team, and gets things moving. That's what I do. I've built and scaled my own business to £10M revenue at 30% EBITDA before exiting, and held VP roles at Getty Images and Kodak. Because I have over 25 years of commercial leadership experience, I don't need an extensive ramp-up period. I've seen almost every operational bottleneck before, which means I spot leaking revenue faster and stabilise teams quicker. The work I'm most proud of is the hands-on stuff inside growing companies — fixing the operational chaos that builds up when a business scales faster than its systems. Where I typically focus * Team accountability & operating rhythm: Managing day-to-day delivery, running stand-ups, and leading the team so performance stops depending on you. * Cashflow forecasting & P&L visibility: Making sure you always know exactly where you stand financially. * CRM & revenue pipeline rebuilds: Tightening conversion tracking so leads don't fall through the cracks. * KPI dashboards & reporting: Creating practical data systems that actually support real-time decisions, not just tick a box. Recent work includes rebuilding CRM and revenue pipelines into a single operating model, improving follow-up discipline, managing remote teams, and installing reporting systems to support multi-million revenue growth. I work best with decisive, growth-minded founders in SaaS, e-commerce, and service businesses who are ready to hand over the day-to-day to someone who'll roll their sleeves up and drive it. If that's you, we'll hit the ground running. Core areas Fractional COO · Operational Leadership · Team Management · Revenue Operations · CRM Architecture · Financial Systems & Forecasting · KPI Dashboards