Summary
An experienced Data Scientist with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Market Research, Social Media Marketing, Insights Mining, Reporting, and Dashboard creation.
Favorite Quote: “You can’t manage what you don’t measure.” - Peter Drucker
Experience
Omnicom- Patient & Purpose
Senior Data Analyst
January 2020 - Current
- Develops measurement plans to identify key performance indicators necessary to the client’s campaign, site performance, and overall performance
- Develops and presents weekly, monthly, and quarterly marketing dashboards/reports that provide actionable insights and campaign performance analysis
- Uses postgreSQL with Python and Snowflake to consolidate and analyze data
- Extracts data from measurement suites, such as Adobe and Google Analytics, and transforms the data into ‘Magical Roadmaps to Success’/Actionable Insights that help clients manage their marketing campaigns
- Sets-up digital tracking on various digital assets, using tools such as Google Tag Manager, Tealium, Javascript, and others
- Works closely with senior leaders, agency managing partners, and cross-departmental team members; to develop enterprise frameworks and identify external partners
- Leads forward-thinking healthcare data analytics projects focused on supporting key strategic initiatives
- Maintains in-depth knowledge of the business success drivers, healthcare industry trends, and the competitive marketplace
- Evaluates current data collection frameworks and toolsets, and architect new frameworks and standards for capturing and visualizing data
Omnicom - DDB Health
Lead Data Analyst/Data Scientist
August 2016 - December 2019
- Designed and structured goal-oriented dashboards that provided clients with meaningful and actionable overviews of project/campaign performance
- Analyzed data to determine opportunities for optimization and efficiencies (e.g., media)
- Tracked longitudinal trends through retrospective analyses of messages, CTAs, and related “action-oriented” content
- Researched and leveraged marketplace information (e.g., mobile phone penetration, technology adoption, search volume, etc.)
Vitals
Visualization Developer (Remote Contractor)
January 2017 - April 2017
- Worked to create a new custom database that could integrate data from disparate systems
- Created prototypes and implemented data visualizations using advanced design and development/coding skills
- Utilized interactive drill-downs, movements, and highlights to add layers of information and encourage users to explore data
- Developed team-wide project plans and business requirements
- Developed and maintained SQL queries that supported data warehousing joining data from disparate systems
- Designed and maintained dynamic data visualizations that presented complex healthcare and payer data in an easily digestible manner
- Worked across multi-functional teams to formulate and fine-tune design ideas and guidelines
Beacon Healthcare Communications
Data Analyst
January 2016 - August 2016
- Developed measurements and wrote metric implementation plans identifying the key performance indicators necessary to the client’s campaign or site performance
- Assisted in the selection and implementation of analytics technologies for clients
- Developed weekly, monthly, and quarterly marketing dashboards that provided insights and campaign performance analysis
- Designed customized client databases
- Pulled data for reporting, using Postgresql and Microsoft SQL Server
- Triangulated and connected disparate data sources across online and offline channels to conduct analysis and perform hygiene and quality control
- Maintained knowledge of the client’s therapeutic category and the client’s competitive environment
- Utilized industry analysis and competitive research to benchmark campaign performance and demonstrate thought leadership in the client’s industry
IMS Health (CSD Acquisition)
Data Management Analyst
January 2014 - January 2016
- Estimated monthly expenditures and prepare reports
- Identified key areas to improve client services and data issues
- Presented and recommended effective changes in procedures and policies
- Provided various financial analysis, budgeting, and forecasting
- Analyzed collected data and external reports to create Integrated reports that detailed performance, progress, and adverse trends, as well as recommendations based on insights
- Served as a point person for the organization overseeing the implementation and execution of strategies, data management, and improvement processes
- Researched FDA approvals and new drug releases
- Analyzed Data and compiled charts and tables using Excel
SEO
Tableau
Data Analysis
Market Research
Market Analysis
Search Engine Marketing
Adobe Insight
Microsoft Excel
Search Engine Optimization
Google Analytics