Link Building
How to hire link builders
When it comes to ranking higher in search engines, links are currency. Link builders can help you get the links you need to boost your internet search rankings.
So how do you hire link builders? What follows are some tips for finding top link builders on Upwork.
How to shortlist link building professionals
As you’re browsing available link building consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
- Industry fit. It’s always a plus if a link builder already understands your industry, because they will be able to quickly identify relevant keywords to use as anchor text.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., writing SEO guest posts that can be submitted to high-page-rank sites in your niche).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular link builder.
How to write an effective link building job post
With a clear picture of your ideal link builder in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective link building job post should include:
- Scope of work: From keyword research to guest posting, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries or SEO tools, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Link Builders FAQ
What is link building?
Link building is the process of getting other websites to link back to your own. Links from highly credible sites are one of the signals used by major search engines such as Google to rank your website in search results for certain keywords.
Here’s a quick overview of the skills you should look for in link building consultants:
- Link building
- SEO (search engine optimization)
- Keyword research
- Link building tools (e.g., Ahrefs, Guest Post Tracker, Moz Link Explorer)
Why hire link builders?
The trick to finding top link builders is to identify your needs. Is your goal to find a contractor to track the performance of guest posts with BuzzStream? Will your link builder also be tasked with writing the guest posts? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a link builder?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced link builder may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their link building more competitively.
Which one is right for you will depend on the specifics of your project.