10 Marketer interview questions and answers

Answering this question gives the respondent an opportunity to discuss their past successes and proven methodologies. Past behavior gives the hiring manager a good indication of how the interviewee will perform in the future. Look for key points of interest for the marketing campaign, including whether they stayed within the budget, met the deadline, and achieved the client’s goals.

The success of a digital marketing campaign relies on a marketer’s ability to understand metrics and identify growth opportunities through search engine optimization (SEO) efforts using Google Analytics, Google Search Console, and other programs like HubSpot. When answering this question, the freelancer should discuss the digital marketing programs they have the most experience with. Bonus is they ask you which programs your organization uses.

Sales team members and other stakeholders typically have different needs than a marketing or digital marketing team. In order for an interviewee to be effective in their goals, they will have to be a team player and have strong communications skills, which is what this question is designed to gauge.

This could be a make-or-break question during a job interview. Startups offer different challenges and can require out-of-the box marketing strategy ideas and experience working with brand new products and reaching an entirely new target audience. Look for highlights of the knowledge and experience they can bring to a new startup.

There are different types of research that a product marketer can conduct in order to get a feel for how well a product will do or is currently doing, if it’s already on the market. This question will help the hiring manager determine if the contractor is familiar with their preferred form of market research, and if they're used to using different methods to get the answers they need.

Marketing managers use email marketing as just one function of a multifaceted marketing campaign. From developing an email list to finding a designer who is able to work with coding formats that work across different email services and clients, there’s a lot to consider when developing an email campaign. Look for detail about the contractor's experience in any of these points and how open they are to learning if new to email campaigns.

Depending on the needs of the company, a marketer may be required to develop an entire content strategy. This question should be answered by going into detail about different levels of experience with all forms of a content marketing strategy, be they blogs, landing pages, or social media management.

This question can help a hiring manager uncover how the interviewee may work under pressure and across different teams. The best answer is for the contractor to be honest about the challenges they faced and outline what efforts they made to turn the project around.

For an individual who has had a long marketing career, this would give them the opportunity to share what their career highlights. If they are an entry-level marketer, they could use this opportunity to discuss coursework and successful team projects.

At times, a job description only captures the basic skillset many marketers are familiar with. As marketing trends change, skillsets grow. This marketing interview question can help the hiring manager explore skills that weren’t included in the job description that can be helpful in the task.