12 SEO Expert interview questions and answers

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What are the steps you take to optimize a website?

A great SEO specialist should be methodical and detail-oriented. They should be able to walk you through their process step-by-step, from assessing the quality of the siteโ€™s current rank to testing different copy or strategies and evaluating the success of a campaign.

How does data inform your strategy?

SEO shouldnโ€™t be a matter of guesswork. Good candidates are analytically minded and should work closely with you or your data team to make sure they have the right insights to guide their strategies.

What tools do you use to track and manage your campaigns?

What matters here is that the SEO specialist has a preferred set of tools and feels comfortable using them. BrightEdge and Searchmetrics are popular enterprise SEO tools. BuzzStream, Ahrefs, and Majestic are popular link building tools. Screaming Frog SEO Spider analyses sites from an SEO perspective, and Advanced Web Ranking can help track your siteโ€™s page ranking.

Tell me about a time an SEO strategy went wrong. What did you learn from it?

A big part of an SEO specialistโ€™s job is trying new things, measuring the results, and developing new hypotheses. Itโ€™s normal for something to go awry in a campaign, and good candidates should be able to talk about how they changed strategies accordingly.

How do you work with developers to implement SEO recommendations?

Some SEO specialists know HTML and CSS, but even if they donโ€™t, they should understand the principles of web development and feel comfortable working directly with developers to ensure that their changes are implemented.

How do you do keyword research?

SEO experts keep a record of keywords based on important topics related to their business, whether via a specific tool or even just a spreadsheet. They should also constantly research related terms to ensure that theyโ€™re covering everything that potential visitors are searching for. Some popular keywords tools for this including Google Keyword Tool, SEMrush, GrepWords, and รœbersuggest.

Whatโ€™s the most important factor in an SEO campaign?

This question is designed to give you a sense of how the professional thinks about their work. The simple truth is that there isnโ€™t just one important factor, but lots of them. An SEO specialist should be able to identify which factors are most important based on the specific goals of the campaign.

How do you go about link-building for a client?

Depending on the clientโ€™s needs, there are a few ways to go about building links, from producing natural editorial links with high-quality content, to contracting an agency to perform outreach. A great candidate should be able to look at your businessโ€™s specific needs to determine the right strategy to accomplish your objectives.

What are some of the more recent Google algorithm changes and what were the implications?

Every year, Google makes around 500-600 changes to its search algorithm, so itโ€™s important for SEO specialists to be up-to-date about the latest major changes.

What is your process for developing an SEO growth strategy?

The best SEO specialists are methodical and organized. A good strategy might look something like: - Know your target audience - Define your objectives - Categorize keywords - Track data and results.

How does social media play into an SEO strategy?

Itโ€™s important for your business to be where your customers are. A good SEO specialist should understand the importance of social reputation and social shares and how leveraging the appropriate social channels can boost your page ranking.

What tools do you use to perform data analysis?

In addition to using insights gleaned from whatever tools you may already be using, a great SEO specialist should be well versed in using functions in Excel or Google Sheets to perform their own analyses.

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  • $50 hourly
    Hamza A.
    • 4.9
    • (32 jobs)
    Dresden, SN
    Featured Skill Search Engine Optimization (SEO)
    Ecommerce Website Development
    Off-Page SEO
    Search Engine Optimization
    Node.js
    On-Page SEO
    MySQL Programming
    React
    Jakarta Server Pages
    Android App Development
    Business with 1-9 Employees
    WordPress Development
    Website Optimization
    PHP
    WordPress
    ๐Ÿ† 100% Quality work ๐Ÿ‘ Top Rated developer by Upwork โš™๏ธ I am a problem-solver. If you're facing any issues with your website, I'm probably able to fix it for you. I am a Full Stack Javascript developer. โœ”๏ธ MERN Stack Developer โœ”๏ธ WordPress and Woocommerce Guru โœ”๏ธ React.js and Node.js based applications โœ”๏ธ Technical approach of core functions (less plugin for best results) โœ”๏ธ SEO, Security, and Accessibility โœ”๏ธ Speed enhancement (GTMetrix / Page Speed) โœ”๏ธ Images and Media Optimization (Without any plugin) โœ”๏ธ Fast and efficient support for your business With more than 5 years of experience in Web / Ecommerce based on Woocommerce, WordPress and JavaScript / MERN based websites, I would love to help online business owners with their stores and websites. โ˜… Having a Nice Website is great, but a Website that converts visitors into leads is better and for this I can perfectly perform the SEO of your website. ๐Ÿ’ป During my experiences, I was able to observe the evolution of e-commerce and use my expertise to transform as many visitors as possible into customers. I have been working with the Flatsome theme for several years, which allows me to deliver various websites and meet all specific requests. Each website is fully customized to offer the best experience to visitors while perfectly matching the needs of my customers. I work with Elementor and WP Bakery to create outstanding Websites with eye-catching pages and an excellent user experience. I have had the opportunity during my career to set up online businesses in different fields and niches. In this sense, I can support my client throughout their go-to-market process through their website. โœ”๏ธ Configuration of Google Ads / Analytics โœ”๏ธ Implementation of Customized Tracking โœ”๏ธ Product catalog for shopping flow โœ”๏ธ Optimized attribute management โœ”๏ธ Topic cluster โœ”๏ธ Custom features Nothing escapes me. I am a perfectionist and fulfill my tasks on delivery time. โ˜ž Do not hesitate to contact me to check my references.
  • $50 hourly
    Kuldeep K.
    • 4.5
    • (11 jobs)
    Yamunanagar, HR
    Featured Skill Search Engine Optimization (SEO)
    Social Media Marketing
    Social Media Advertising
    HTML
    Facebook
    Email Marketing
    Instagram
    Ecommerce
    Search Engine Optimization
    Shopify
    Facebook Ads Manager
    Graphic Design
    Figma
    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
    Logo Design
    โญ Top-Rated Upwork Verified โญ โœ… 100% Job Success Rate โœ… With my extensive design experience and knowledge, I believe that I will be a great addition to you and your team if you are looking for: ๐Ÿ“Œ My core skills are: ๐ŸŽ“ Facebook Ad Account / Business Manager Setup ๐ŸŽ“ Facebook, Instagram Ad Campaigns, and Google Ad ๐ŸŽ“ Landing Page Optimization ๐ŸŽ“ Sales Funnel Development ๐ŸŽ“ Facebook Campaign Testing & Optimization ๐ŸŽ“ Scaling your revenue whilst maintaining optimum profit margins ๐ŸŽ“ High ROAS Campaign system [TOF, MOF, BOF & PP] ๐Ÿ“ŒUI/UX core skills: ๐ŸŽ“ Graphic design wizard for print and web ๐ŸŽ“ Great designer for sales materials ๐ŸŽ“ Skilled fantastic photo editor and retoucher ๐ŸŽ“ Graphic designer for creating lifestyle images ๐ŸŽ“ Adobe Photoshop expert ๐ŸŽ“Adobe InDesign specialist ๐ŸŽ“ Adobe Premiere Pro video editing ๐ŸŽ“ Adobe After Effects animation ๐ŸŽ“Graphic designer with HTML experience ๐ŸŽ“Visual design help ๐ŸŽ“Graphic designer for various projects What positive attribute I bring to the table: ๐ŸŽ–๏ธ 7 years of professional experience ๐ŸŽ–๏ธSkilled and dedicated professional ๐ŸŽ–๏ธEfficient, hardworking, and highly organized ๐ŸŽ–๏ธDetail-oriented focused, and motivated ๐ŸŽ–๏ธCommunicative and responsible ๐ŸŽ–๏ธClean, corporate, professional, modern design ๐ŸŽ–๏ธ Quality: of course! ๐ŸŽ–๏ธQuick turnaround (you'll always have your project on time) ๐ŸŽ–๏ธRush work available I greatly appreciate your time reviewing my work and look forward to working with you very shortly. Thank You! โญ Kuldeep Kaur ^_^
  • $100 hourly
    Austin S.
    • 5.0
    • (25 jobs)
    Bourbon, IN
    Featured Skill Search Engine Optimization (SEO)
    Email Marketing
    Social Media Advertising
    Search Engine Marketing
    Graphic Design
    Website Content
    Adobe Creative Cloud
    Copywriting
    Blog Writing
    Search Engine Marketing Strategy
    Search Engine Optimization
    SEMrush
    I specialize in Google Ads, conversion tracking, and web analytics. I've created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients. I provide leads and sales for home services, e-commerce stores, firms, agencies, gyms, and more. Analytics drives my perspective in digital marketing. I constantly use data to test and experiment - ultimately delivering optimal results. Do you need to set up, manage, or troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, or other tracking tools? I work diligently to track and attribute new leads and sales. I ensure that my clients get results. You will get results. I understand thatโ€™s what matters most - not vanity metrics. Just the leads and sales you desire. I communicate clearly with my clients. You will stay updated, as Iโ€™ll provide personalized reports for what data you want to track. Do you have a dead or stalled campaign? Letโ€™s turn that around. Are you starting from scratch? I do that too. I look forward to meeting you to see if I can help you with your project! What I use: Advertising โ€” Google Ads, Facebook Ads Websites, Funnels, and Landing Pages โ€” WordPress, Clickfunnels, Shopify, Squarespace, Webflow Analytics โ€” Google Analytics, Hotjar, Google Tag Manager, Facebook Pixel Reporting โ€” Google Data Studio Have any questions? Go ahead and click โ€œInvite to Jobโ€ or โ€œPost Job To Inviteโ€ and letโ€™s talk about your digital marketing project.
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