Hire the best Digital Marketers

If you have products to promote, need to better engage your audience, or are simply looking to expand your business, a digital marketer can help.  The right freelance digital marketer will have skills such as SEO, social media, or email marketing — hire someone on Upwork today, and take your business to the next level.

What are digital marketers, and what do they do?

Digital marketers help businesses build brand awareness, attract potential customers, and drive measurable results through online channels. From social media marketing and Google Ads to content creation and email campaigns, they plan and execute strategies that improve website traffic, boost conversion rates, and increase ROI.

Digital marketing jobs are diverse, and freelancers on Upwork can provide high-quality, specialized services. Typical deliverables include:

• Search engine optimization (SEO): keyword research, link building, and technical audits to improve rankings
• Paid advertising: Google Ads, Bing PPC campaigns, and Facebook Ads to drive traffic and conversions
• Content marketing: blog post writing, podcasts, and landing page copywriting to attract target audiences
• Social media management: creating posts for LinkedIn, TikTok, Instagram, and other social media platforms
• Data analytics and optimization: tracking KPIs with Google Analytics and refining digital marketing campaigns to improve ROI

How much does hiring a digital marketer cost?

Rates vary depending on expertise, project scope, and whether you hire part-time or full-time. On Upwork, typical hourly rates range from $15 to $45 per hour.

How to hire digital marketers on Upwork

Finding the right marketing specialist is straightforward with Upwork. Here's how it works:

1. Post your job

Create a detailed job description that highlights your goals, such as improving SEO rankings, launching Facebook Ads, or building a digital marketing strategy. A clear scope helps attract freelancers with the right skills and experience.

Make sure your job post offers enough details, such as:

• List specific deliverables (e.g., keyword research, TikTok content creation)
• Share target audience details
• Include KPIs like lead generation or landing page conversions

2. Review and search talent

Browse Upwork's global talent pool or invite professionals who match your criteria. Use filters for experience level, hourly rate, or expertise (SEO, PPC, content marketing).

3. Interview top candidates

Shortlist freelancers and schedule interviews to discuss workflows, which marketing tools they use, and relevant case studies. Ask about past digital marketing campaigns and how they measure success. Remember to tailor your interview questions to their expertise, such as for a social media marketer, content strategist, or marketing specialist.

4. Agree and start work

Once you've found the right fit, set project milestones, agree on timelines, and begin work confidently with Upwork's built-in contracts and payment protection.

FAQ about hiring digital marketers

Large and small business owners and entrepreneurs want to know what digital marketers actually do, how much they cost, and whether AI will change the profession. These FAQs answer the most common questions to help you decide when and how to bring a freelance digital marketer onto your marketing team.

What are the 7 types of digital marketing?

The main types of digital marketing are SEO, pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, affiliate marketing, and search engine marketing (SEM). Many professionals specialize in one area, while others act as marketing managers overseeing entire digital marketing strategies.

Will digital marketing be replaced by AI?

AI is reshaping digital marketing through automation of keyword research, ad optimization, and workflows. However, AI can't replace the creativity, strategy, and human understanding needed for effective digital marketing campaigns. The best results of marketing automation come from combining AI tools with the expertise of digital marketers.

What skills should I look for in a digital marketer?

Strong digital marketing skills are a combination of creativity and analytical skills. Look for expertise in areas like SEO, social media marketing, content marketing, email campaigns, and pay-per-click (PPC) advertising. Many also have hands-on experience with tools like Google Analytics, Google Ads, and social media management platforms. Reviewing their portfolio or past campaigns is a good way to assess fit.

How do I know if a digital marketer is a good fit for my business?

The right digital marketer will understand your target audience, align with your business goals, and provide a clear digital marketing strategy. During the interview, ask about their experience with similar industries, which key performance indicators (KPIs) they track, and how they report results. A good fit means alignment in communication style, transparency, and whether they can scale with your business needs.

Is hiring a digital marketer worth it?

Hiring a digital marketer is worth it if you have goals such as increasing brand visibility, driving traffic, or optimizing marketing spend. The right independent professional will help you get a valuable return on the investment.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.