Digital Marketer job description template

How to write a digital marketing job description 

Now that you’ve reviewed a sample digital marketing job description, it’s time to write your job post. Before you start writing, think carefully about the types of projects that your marketer will work on and the skills they need to have. The following factors can help you choose the marketer who’s the best fit for your project. 

1. Determine what type of marketer you need

Digital marketing is a broad field, and within it, you’ll find candidates who specialize in certain areas, like PPC advertising or social media marketing. You need to make sure that your needs match the marketer’s skills and experience.

Before posting your job, write out the specific marketing activities and marketing tools the marketer will use. Having these details can help you find a digital marketer whose skill set truly matches your needs.

2. Employee vs. independent contractor vs. agency

You can hire a digital marketer in-house, contract one through an agency, or work with a marketer operating as an independent contractor. An independent contractor might specialize in an area, like pay-per-click advertising, and you could hire that person to fill a single talent gap within your team.

In contrast, an agency will often select digital marketers who can help with multiple elements of your project or even with your entire digital marketing strategy. The amount of work and the number of projects you have available will determine which work arrangement is best, as well as how many marketing professionals you might need to find.

Worker classification can be tricky, so check out our compliance services resources page for more information.

3. Experience

Marketing professionals with more experience can often perform more complex, detailed tasks independently. In contrast, entry-level digital marketers may be helpful with less detailed tasks, or you can have a more experienced marketer supervise and train them.

Think about how much experience your ideal digital marketer needs. Keep in mind that more experienced marketers tend to charge higher rates, but less experienced marketers will require more supervision, which can affect the availability of your other staff.

4. Industry 

Digital marketers work in many industries, though some specialize in certain industries. Many businesses, including e-commerce companies, organizations, service-based businesses, and even nonprofits, utilize digital marketing. Talented digital marketers can enter a new industry by thoroughly researching how the industry operates and the target audience’s pain points. With that information, a digital marketer can develop and execute campaigns that drive sales, brand awareness, and profits.

Next steps

Now it’s time to write your own digital marketer job description. Once you’ve developed the description, check out our list of the top digital marketers on Upwork. Each digital marketer’s qualifications and experience are listed to easily determine which candidates are the right fit.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.